3. • candid cover
image
Personal
(as if you are
there)
#1
Connects artits
and audience
Increases
personal
relationship
(uses+grat)
No plain
background, bac
kground of
image fills page
4. Alliteration., ca
tchy, rule of
the
3, descriptions
give intimate
personal
insight into
star
Tag ‘FREE’ attracts attention, better value, posters
important for personal information/identity, put up for
people to see, essential to own as fan/NME reader
Alliteration effective, MANIA + ‘!’ =
exciting, typography of ‘48 hours on the
road’ = handwriting =
personal, differentiation from everything Conform to uses + grat >
else. Implies NME were on the road with surveillance & personal
relationship
them, not just an interview.
Sell lines are straight
and
neat/ordered, create
house style for this
edition (red +white)
artists are larger
bolder red, (same for
every artist on cover)
>artists which are
bringing audience
Masthead partially
covered by cover
image shows brand
well established and
public know it is
NME not NMF etc.
5. • Posed cover image
•unconventional not
to use direct mode of
address
#2
•Cover stars dressed
to reinforce house
style (red black white)
•Stern confrontational
pose, correlates to
main cover line
•Perhaps also to
persona of
NME, popular serious
confident posed cover
images
•Plain, white, backgro
und
6. OASIS biggest
text, black bold font.
Layout: ‘squeezing’
the text around the
cover image is quirky.
Tightly packed design
offers lots of, or what
looks like lots of
info, connoting an
equally packed
magazine/edition.
Unaligned, slanted
layout disorderly, non
conformist, magazine
persona?
Bottom half: like
usual, listing ‘big
names’ in the
audience, bringing in
specific fans, value for
money <tons of bands
^emphasised by ‘&
MORE’, ‘...’ works to
draw public in/turn
page
Colloquial language
Article shedding light
on up and
coming, readers
wouldn't be able to
find this out
otherwise
‘tell all’ implies
thorough detail, ‘new’
used again, latest fresh
etc < important
‘MESSIEST’, this is a BIG story; messiest ever in
entire history of entirety of rock... Black eyes
smashed guitars and bust-up, dramatic to catch
attention, curiosity..violence sells
ALL text on the cover is in either red black or
white, often the colours associated with NME.
Unconventionally, all the fonts are virtually the
same, basic clear and sans serif.
Again, masthead layered
under cover image
7. • Posed cover image,
utilizing direct mode
of address, in an in
your face confident
manner
•Develops personal
relationship >
uses+grat
#3
•Obviously photo
shopped – no/white
background, face +
hands in black and
white, clothing
jewellery in colour
•Styled partially in
purpley pinks to
match the
unconventional colour
scheme (or visa versa)
8. This cover breaks some of the NME house style
and conventions of music/music mags because it
is anniversary special, this is a convention itself.
Again, band highlighted, repeated exclamation
mark to try and build excitement, again word
new used, ‘inside’ further persuasion to
buy/read on
Funky/trendy again atypical
masthead, straying slightly from
house style, sets range of colours to
be used for cover
Shocking and iconic pull lines of
what is discussed in article to
catch attention, demand further
reading
Again, contrasting typography, in a scrawly
informal handwriting style, ‘written’
around the cover image, vertically and
horizontally, unusual and aesthetically
pleasing, matching colours of shirt
Plus one of the usual phrases used
to show audience there is tons
inside. Greatest guitarist – major
article, grand title, curious who
picked. Unusual serif plus & listed
artists positioned underneath. &
MORE typical to draw readers in
Gives consumers chance to build personal relationship
and personal information/identity, by taking part with
the magazine through competition, and get closer to
their fave bands, and simply by going to reading they
are consolidating that identity. Winning not only tickets
but the ‘last pair’ > opportunity not to be missed. Using
reading+leeds logo easily recognisable
10. #1
#2
#3
•1 and 2 DONT utilize layering/over lapping, everything is placed over cover image.
•3 aligns everything according to cover image ( behind, in front, next to)
•1 and 2 cover images fill almost the whole cover
• 3 is smaller, put to the right half and photo shopped onto the white background
•All three image’s cover photos use direct mode of address > personal relationship > uses+grat
•House style varies across three, blue yellow red green used consistently for colour
•1 entirely in white apart from masthead, featuring elegant serif typography (unlike consistent plain chunky
modern text for rest, and 1+2) font reflective of beyonce?
•All three enlarge words and phrases, 2 the same as first NME
•No full sentences, shapes and filled/coloured text boxes used in 2 and 3
11. COVER CODES AND CONVENTIONS
• always
overlapping
masthead and
image
•Layers text
•Only a few key
colours
•Less layering
more
• artist name usually
above and highlighted
• ‘+’ ‘more...’
‘EXCLUSIVE’ ‘new’ etc
used
•Photos edited
•Lists artists inside
•More male cover
stars
•Usually lots of little
photos of artists etc
shown on covers
•Consistent fonts except
usually for one area
using contrasting
typography e.g.
serif/handwriting
•photoshoot/posed
images
•More direct mode
of address
•More/all female
cover stars
•Less adventurous
layout/design
•Orderly
•Modern
13. f
Graphics used to highlight certain elements, simple
arrow shape suits target audience, gives youthful vibe
•
•
•
•
•
•
•
NME follows the same contents page design for every edition, packed tightly > packed magazine illusion
NME THIS WEEK – shows readers magazine published weekly
Band Index features every left hand side – users can easily find particular band – obvious music mag
Use sub headings white on black + bigger, sub sub headings, with red numbers, smaller text for description – easy to find what you want
Bottom center, space for advertising the magazine, design and offers varies slightly but the in house style is same (slug)
Black and yellow = danger colours = stand out = notice offer = subscribe
Mini section of main article center top of bottom half, essentially pull quote, bigger above in bold then start of article (sometimes with
drop cap, middle)
• Aim to catch peoples attention in this preview to ensure they read on /read the article. Corresponds with one/couple of center photos
above
• Each contents features another graphic/shape/arrow in very bottom right corner, page turner insentive, promoting infamous regular gig
guide and what page to find it (something people will look for) same page each week
15. •More visual contents
design
•Minimal text
•Separate pictures
with page numbers to
show articles
•Shows issue number
•Simple orderly
uninteresting layout
•Follows house style
using all same font
reds black and white
16. •Similar layout through vertical
numbering/listing and placing of
rectangular photos to show articles
•Made more interesting with placement
of back groundless centre
image, overlapping contents masthead
•Contents in unusual solitary font
•Billboard (brand) and date only very
small in top right corner, unconventional
•Two of the several house colours for
billboard used; blue for underline and
highlighting text, red through costume
of centre female
•Numbers used to show which pages
which articles are
•Range of fonts used for differentiation
18. Title of
section in
which
article
exists, easy
to find
PULL
QUOTE, large
bold grabs
attention, excl
amation mark
immediately
makes sense
of
shock/scandal
/excitement
Piece of text
introducing
the
article, talks
concisely
about what
article is
about.
Draws readers
in to read the
article
Using colour
to highlight
the important
phrases
Looking face on
Direct mode of
address
Makes article feel
personal
Uses+grat
Border, repli
cating
dressing
room lights?
Fame?
Photo on one page article on the opposite, background border
pull quotes flows seamlessly over both pages, creates continuity
Plain background with
medium close up of
relating musician/s
QUESTIONS
HIGHLIGHTED easy
differentiation between
interview interviewee
Drop
cap, makes it
clear where
article
begins, draws
attention to
start of article
> starts
reading article
19. Title of
section in
which
article exists
Article in
columns, easy
to follow
White text
box to
contain
article
Tells
readers
who wrote
the article
and took
photo/s
PULL
QUOTE
Mini feature in
article; fact
box, quickly gives
reader crucial
basic background
knowledge
exclamation
mark
immediately
makes sense
of
shock/scandal
/excitement
Photo and
white line
border
flows
seamlessly
over both
pages, cre
ates
continuity
Drop cap, very large
very contrasting. makes
it clear where article
begins, draws attention
to start of article >
starts reading article
21. Title of
section in
which
article exists
Pun (name
of artist)
house
colour
being used
throughout
Piece of text
introducing the
article, talks concisely
about what article is
about.
Draws readers in to
read the article
Used colour to
highlight artist name
(readers might not
understand pun)
Funky
graphics, refle
cting
audience who
will be
interested in
this type of
artist
Tells
readers
who wrote
the article
and took
photo/s
Plain background with
medium close up of
relating musician/s convention
Article in columns
but with one
larger horizontal
section of text
above columns,
creating orderly
rectangle shape
Looking face on
Direct mode of
address
Makes article feel
personal
Uses+grat
22. Title of
section in
which
article exists
Name of
writer convention
Drop cap, very large
very contrasting. makes
it clear where article
begins, draws attention
to start of article >
starts reading article
Black and white image, serif
font, no colour in entire
spread =
traditional, classiness, mature
feel = represents adele’s
music
Piece of text
introducing the
article, talks concisely
about what article is
about.
Draws readers in to
read the article
No clear differentiation between
two pages, no half and half, text
fits to edge of image, fills entire
‘rough half’ of area = smooth
continuity =smooth photo =
smooth style/music
23. DOUBLE PAGE SPREAD CODES AND
CONVENTIONS
• one main photo of artist
•Article beginning with
quote from artist to catch
attention
•Artists names only
mentioned in subheading
•Often direct mode of address
•Includes name of
featuring artist in
heading
•Writing in columns
•Continuity across pages
•Use of background image
as opposed to
plain/photo shopped
•Subheading introducing article
•Traditional columns
• small text at the top showing
where article is featuring (what
section)
•Author/photographer stated
•Iess plain
backgrounds
•Less conventional
column style
