Using Social Media for Advocacy and Politics
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Advocacy, politics and social media
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Using Social Media for Advocacy and Politics
- 1. HASHTAG #BEHEARD #ADVOCATE Advocacy, politics and social media
- 2. The reach… “The internet is always going to be first but it is not always going to be right” Alexis Ohanian
- 3. What got me started? Co-President of Calgary Association of Parents and School Councils (CAPSC) Federal Election…where were all of the voters? Followed by a PC leadership race and provincial election
- 5. Having YOUR voice heard A biased ‘View’?
- 6. What do you need to get started? Understand your policies around social media THINK… Start a blog. Blogger Wordpress Create a twitter, linked in and facebook profile Connect with established and well known educators who are on social media #yycbe #abed #EPSBNews Tell your story and just JUMP IN!
- 7. Keep going… Live tweet educational conferences Ask questions and set up polls (facebook or blog) Sync blog with twitter, facebook and linked in Track what is happening in politics, #ableg and blog Facilitate discussions, ask questions
- 8. Benefits? Share YOUR story A way to share YOUR message and resources Access to new information Informed voters Professional Development Engage politicians Personal benefits Reach more people FAST Networking Model HOW to use social media 2 students
- 9. Staying awake "One of the great liabilities of history is that all too many people fail to remain awake through great periods of social change. Every society has its protectors of status quo and its fraternities of the indifferent who are notorious for sleeping through revolutions. Today, our very survival depends on our ability to stay awake, to adjust to new ideas, to remain vigilant and to face the challenge of change." – Martin Luther King, Jr.
- 10. Some cool stuff and contact The curriculum vitae is dead. Arise the social vitae The Social Media Revolution Enhancing Grassroots Advocacy Through Social Media Twitter 101 Eryn Kelly conationconsulting@gmail.com Website: https://conation.coachesconsole.com Twitter: erynlkelly Blog: erynkelly.blogspot.ca
- 11. Education hashtags Alberta Legislature (#ableg) Google your local school baord hashtag, e.g. #yycbe, #EPSBNews Public School Boards’ Association of Alberta #PublicSchoolsAB Alberta School Boards Association #ABSchoolBoards Educator hashtags
Editor's Notes
- It is truly an honor to be here with all of you today. I am in awe of the commitment that all of you make to our children and to our society as a whole!
- I would like to start by showing one of my favorite short Ted talks. It is by Alexis Ohanian and it captures beautifully the impact that we can have through social media.
- Sites like Reddit and Truthdig are what got me interested in social media. I was amazed at the information that could be shared, challenged and expanded on. I was hooked on social media! I started blogging and tweeting regularly when I became the Co-President of the Calgary association of parents and school councils (CAPSC) in 2010/2011. To start with myself and our other co-president started blogging and tweeting on behalf of the organization. Social media was an excellent way to engage parents, politicians, educators and the general public. CAPSC was hosting leadership forums for the provincial election and we were advocating that dollars be increased not decreased to support our public education. Media picked up on our tweets and I was invited to represent CAPSC on Access prime time many times as well as several radio interviews. Following inspiring education and as the Education Act was being revamped I wanted to delve deeper into some of the issues impacting public education I created my own blog and started blogging and tweeting regularly. I made very clear on my blog and twitter that I was not representing any company or organization and that the tweets were my own
- My husband decided to run as an MLA with the AB party in the 2012 Provincial election and I wanted to advocate on the change that I felt AB needed. I had some tough decisions to make about my role with CAPSC. I was angry about so much of what was going on in provincial politics and wanted the freedom to blog and tweet without putting CAPSC in any jeopardy. SO I resigned my position from CAPSC and took to blogging and tweeting like mad!
- We have some brilliant and very dedicated ppl in AB sharing opinions, resources and advocating for change on behalf of public education and teachers through social media. All though some politicians have been active on social media for some time I think most have been ‘forced’ to keep up and some still trying to get going. This means that you have an active and ready audience! When you put a thoughtful question out on social media to politicians…ppl tend to take notice. Think about Minister Jeff Johnson’s recent Task Force. I followed, very closely, the tweets and blogs between the ATA, parents, teachers and government. Perhaps teachers and the ATA are not told often enough but your tweets and blogs matter! They help equip and educate us, the parents and the students to better understand the issue. The help voters make informed decision. I want to share another recent example of the IMPACT that social media can have to advocate on behalf of a teachers and public education… The show The View recently aired an episode discussing teacher tenure. The show quickly slid into some unfair and I think biased discussion by Jenny Macarty and whoppi Goldber (two of the hosts) on good and bad teachers. What spun out of this is what interests me…Education activist and author Shannon Hernandez responded with an open letter to the view asking the view to invite Hernandez on and actually have a balanced conversation. An advocacy group called the BADASS teachers Association (yes that is their name) which I believe Hernandez is a member, also published the letter. Did the view invite her on…not yet but I read about in AB! I never really watched the view but I can assure you I think less of the show now. That’s power!
- Understand the ATA policies around social media as well as your individual school boards policies Think about the message. What is is that you want to share, learn, say, advocate for? What do you stand for and what tone do you want to come across. We all interpret tone differently. The written word, as powerful and compelling as it is, lacks the non verbal cues that we usually need to fully understand a message. Be authentic, be real and be grounded in who you are and what you believe in. Speak from the heart and ask yourself, “if I were having a conversation with someone would you be willing to stand behind your words and to engage in a further conversation”. Go on twitter and enter the hashtag #abed #yycbe and start reading tweets To use social media effectively, you should have a clear plan in mind of who your audience is, which social media platforms are most suited to that audience, and what results you hope to gain from your efforts.,
- The could things that have happened to me recently through social media U will meet people who say they ‘know you” and r Art of leadership conference (free pass) Offer for free work to support the non profits I work with from a well known digital marketing expert through linked in Great article on linked in
- Social media is a powerful tool. It can be used to enlighten to educate and to engage people. it is not possible to achieve effective advocacy with only the ATA leadership and the few active education activists tweeting, blogging and sharing info. The power of social media is generated by numbers (hits, links, views, likes…). It is like the old commercial, if you tell two friends and they tell two friends and so on but this is even more powerful! If you believe that public education our democracy and unions are in trouble, then social media, when used with an informed and authentic voice can Persuade, influence and perhaps change governments.