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Millennials and More: Fresh Ideas from the PRSA 2013 Conference

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Managing the Millenials
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Millennials and More: Fresh Ideas from the PRSA 2013 Conference

  1. 1. Fresh Ideas* In Communications* *From the 2013 Public Relations Society of America International Conference *According to the Public Relations Society of America
  2. 2. It wasn’t just to eat cheesesteak.* *Did you know they use Cheez Whiz?
  3. 3. They LOVE public relations!* *And have understanding bosses.
  4. 4. Top communicators from companies like:
  5. 5. Public relations is a strategic communication process
  6. 6. that builds mutually beneficial relationships
  7. 7. between organizations
  8. 8. and their publics.
  9. 9. Not THE public.* *Who is that supposed to be, anyway?
  10. 10. Specific publics, like: Accredited Businesses Consumers
  11. 11. Publics like: CBBB Employees The FTC
  12. 12. Panelists Regina Luttreell, Ph.D Assistant Professor, Eastern Michigan University Ryan Schram COO, IZEA Valerie Granuzzo Associate Marketing Manager
  13. 13. The Scoop Latest research on Millennial characteristics and behaviors that can help catapult a business to success Tips to connect and collaborate with Millennial staff 8 strengths Millennial leaders bring to management
  14. 14. Born between 1981 and 2004.
  15. 15. Characteristics 1 2 3
  16. 16. Most affluent, well-educated generation yet. Also a larger generation.
  17. 17. 1 2 3 Raw IQ scores “cSlimmbaertde 3s tp”oints... The first time since WWII.
  18. 18. Tech “native”
  19. 19. Highly agile in the face of change
  20. 20. Strongly attuned to “fluff”
  21. 21. Highly entrepreneurial
  22. 22. Also... ENTITLED UNMOTIVATED DISRESPECTFUL NO EMOTIONAL INTELLIGENCE LAZY SELFISH OVERINFLATED SENSE OF ABILITIES
  23. 23. By 2016, Millennials will be 80% of the working population.
  24. 24. 8 ways to work with Millennials 1 2 3
  25. 25. 1 They seek active attention from their employer and/or supervisor.
  26. 26. 2 Transparency* *Pass it on!
  27. 27. 3 Meaning and relevancy
  28. 28. 4 Career relevancy
  29. 29. 5 Passion
  30. 30. 6 Teamwork
  31. 31. 7 Flexibility and trust
  32. 32. 8 Work-life balance
  33. 33. Tips to develop leaders 1 2 3
  34. 34. Managers play a critical role. So do mentors and role models.
  35. 35. Create a reverse mentoring program to leverage strengths.
  36. 36. Create concrete strategies to build on shared values...
  37. 37. Because culture never follows. It has to lead.
  38. 38. “It’s not hard to make decisions once you know what your values are.” - Roy E. Disney
  39. 39. Share your news! even if it’s a little bit now vs. a lot later.
  40. 40. Keys to organizational success 1 2 3
  41. 41. Invest in opportunities, education and peer mentorship.
  42. 42. The cost of acquiring and training new employees is much higher than investing in education, training and workplace changes.
  43. 43. Most importantly: Listen! to your teams and colleagues.
  44. 44. Who’s next? Neomillennials. Uh-oh.
  45. 45. Thanks for listening! Check out the notes for more session summaries and takeaways. eholtan@council.bbb.org

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