Why Should Big Law Do Social Media?

Exploring Social Media for Law Firms “ Your brand isn’t what YOU say it is, it’s what GOOGLE says it is” - Chris Anderson, Wired Magazine June 28, 2010

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Lawyers are already experimenting, even Biglaw ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A Part of Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OUTBOUND MARKETING INBOUND MARKETING Interruption Permission

Social Media is for Leads and Sales Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Is your company ranked on the first page of Google? If not, 3,923,869 sets of eyeballs missed your website Source: http://training.seobook.com/google-ranking-value

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[object Object],[object Object],Real Simple Syndication (RSS) ,[object Object],[object Object]

Get More For Less (Time) ,[object Object],[object Object],[object Object],University of Arkansashttp://www.uark.edu/misc/wheat/

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Why should legal marketers care? ,[object Object],[object Object],[object Object],[object Object]

If it works for other firms, what kind of potential could it hold for yours? ,[object Object],[object Object],[object Object]

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First Step: Get yourself off to the right start ,[object Object],[object Object],[object Object],[object Object],[object Object]

Second Step: Take advantage of LinkedIn tools and features to deepen connections ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How can your firm get started? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Legal Networks: Leads or… referral sources? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Questions? ,[object Object],[object Object],[object Object],[object Object]

Why Should Big Law Do Social Media?

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Why Should Big Law Do Social Media?