2. Preface / Introduction
Elizabeth English CALL NOW For your FREE INTERNET MARKETING CONSULTATION!
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Being one of the many successful article marketers is something that can come easily. There are,
however, things that you need to avoid that will keep you from being among the many more who
used to be article marketers and are now struggling to make money. Done correctly, article
marketing can see huge positive results in a very cost effective way. Article marketing done poorly
can be a huge waste of time, energy, and even money.
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3. Table of Contents
1. 5 Easy Mistakes Article Marketers Make
2. Articles On Internet Marketing
3. Article Branding Your Online Business
4. Article Marketing Automation The Time-Oppressed Marketers Answer
5. Article Marketing Blog Share In The Wealth
6. Article Marketing Campaign 5 Key Elements
7. Benefits Of Article Advertising Or Article Marketing
4. Article Marketing
5 Easy Mistakes Article Marketers Make
Being one of the many successful article marketers is something that can come easily. There are,
however, things that you need to avoid that will keep you from being among the many more who
used to be article marketers and are now struggling to make money. Done correctly, article
marketing can see huge positive results in a very cost effective way. Article marketing done poorly
can be a huge waste of time, energy, and even money.
First mistake...making a boring title. Realize that the title of the article is going to be mixed in with
quite a few others that your potential reader has to choose from. There are many of you competing
for the same set of eyes. Don't let your title be something that will blend in with all the rest. Make is
something that will stand out and get noticed. Make sure that you don't get too crazy and make sure
that it is relevant to the topic you want to address, but, still be creative and you will stay competitive
with other article marketers.
Second mistake...not having a clear purpose. What is the main reason you want the reader to read
your article? Is there a goal that you have in mind? Be clear as to what you want them to do and
give them plenty of reason to want to take the action you want them to take. Have a starting point
and and ending point in planning your article and use everything in between to help them get from
point 'A' to point 'B'. This is something that article marketers fail to do all too often.
Third mistake...Not knowing your target audience. Article marketers need to keep in mind who your
target audience is write to their level. If you are writing to a group of people who are typically very
knowledgeable about the subject matter, then you better make sure that you are as well. Find out
what they ask when they go online to search for this information and find how to relate to them.
Study your target market and write to them.
Fourth mistake...writing articles that won't get published. Look at the standards that article
directories have and write your articles to fit the most strict of standards. Make sure that you have
the minimum number of preferred words. Make sure that it is well written. Make sure that it doesn't
have any problems with links within your article and that you link to appropriate places. Article
marketers will often forget to check the article they are trying to submit and see if it is in compliance
only to have it rejected.
Fifth mistake...no call to action. As article marketers you have to remember that your goal is not just
to inform, but to invite the reader to go to your website or to take what ever action you want them to
take. Just as it is incredibly important to ask for the sale, it is important to ask them to click on the
link that you provide.
If you, as article marketers, can avoid these simple mistakes you will find yourself on the fast track
to success.
http://www.LizsWorldprofit.com Copyright Elizabeth English - 2012 4 of 11
5. Article Marketing
Articles On Internet Marketing
There are many writers out there who have become quite proficient at making money in the internet
by writing articles on internet marketing, among other subjects. With the growing number of internet
marketers these writers have quite the audience for their work.
Writing articles on internet marketing may not be the only niche they write articles for, however.
Being knowledgeable in many subjects can give these writers a broader variety of things to write
about. If they have marketed themselves correctly the money they make can be quite significant.
Anyone can do this, all you need is a computer and the ability to string a sentence together. You can
write original articles and submit them to article directories and get paid. You have to apply to these
sites and may or may not get turned down. If you should happen to get turned down then just keep
plugging away until you find someone to "hire" you.
Some writers search for batches of inexpensive private label rights articles and rewrite them before
submitting them. These PLR articles may not be the best quality but anything can be improved upon
by the rewriting. These PLR articles are used due to the fact that even though the quality is
mediocre, they still have helped draw in traffic.
The best thing to do is to find a directory that not only pays you for your original article but one that
also offers ongoing residuals for every time your article gets read. The residual may not be
earth-shattering but if you have a bunch of articles that regularly get read then your commission
may be worth the trouble.
Some positive aspects to writing articles and selling them on the internet is that you get to
supplement your monthly income. In this rough economy who can't use a few extra bucks? Another
upside is that you can build up your cache of original content and increase your reputation for
writing and possibly attract some higher paying customers. Lastly, just think of the knowledge you
are gaining by having to research some of the topics you write about. You are, or will soon be, a
fountain of useless information.
Seller beware! There are unscrupulous people out there who will hire you to write for them and
never pay you. It would be best if you asked for payment up front, that way you will not get
scammed. You should be the one setting the price for your writing.
If you are writing articles on internet marketing that is quality content for someone and they do not
want to pay your price, as long as it is reasonable to begin with, then cut your losses and find
someone else to work with.
You also may want to think about copyrighting your best articles so someone does not come along
and plagiarize you. You will want to have some type of legal recourse if this happens. Keep what is
yours, yours. Never let anyone step in and steal your thunder.
http://www.LizsWorldprofit.com Copyright Elizabeth English - 2012 5 of 11
6. Article Marketing
Article Branding Your Online Business
What is article marketing? One of the most important aspects of growing any business is branding it,
which is creating a name and reputation for it. It is building your reputation and is how you are
known. Article marketing is using articles to identify yourself and to help create an image that future
customers can identify with and know that you are someone that they want to do business with now
and in the future.
Four things that successful branding will incorporate: 1. Name- it has to be recognizable 2. Image- it
has to be respectable and appealing 3. Promise- you have to tell them that you can help them 4.
Motivation- they have to be motivated to work with you
Name:
The name in online marketing has to be something that is recognizable, memorable, and will stand
out. The strategies used in giving yourself a name will different because it will most likely be
incorporated into your URL in some way. It has to be easy to remember, which means most likely
short. It has to stick to the person's mind so it needs to be unique and memorable. It has to be easy to
spell so it can be typed into an address bar.
It has to be associated with your key benefit. The name also has to have a relatively generic name in
it so it can be readily associated with your product or service, just make sure that it has a unique
twist...preferably not with the spelling. Article branding will allow you plenty of opportunities to get
your name out there by repeating that name throughout your article. This will help those reading it
and others you write associate your name with the topic.
Image:
The image you convey has to be appealing to the consumer. They have to want to do business with
you. They have to feel good about it. You need to approach this from a couple different fronts. You
have to make things appealing to the eye and to the mind and one or both of these have to come to
the consumer's mind.
When you are able, use graphics or logo's that will catch the eye and that will help you stick in the
person's eye. Also try to present an image that says you can be trusted and respected. Article
branding will help you accomplish this in the way you write and the amount of knowledge that you
convey. If you set yourself up as a reliable source of information and an authority on the subject
through your articles, it will go a long way in helping your image.
Promise and Motiviation:
You have to let the consumer know that you intend on helping them and that you can meet their
needs. Article branding will help you establish this because in your articles you are going to be
letting them know that you can help them and that it is your desire to meet their needs.
Establishing your brand can be one of the most difficult things for any business to do and many live
and die by how well they brand themselves. Large companies give themselves giant budgets to help
establish their brand but the Internet levels the playing field. Branding your online entity can be
done very inexpensively and efficiently by making use of article writing and article branding.
http://www.LizsWorldprofit.com Copyright Elizabeth English - 2012 6 of 11
7. Article Marketing
Article Marketing Automation The Time-Oppressed
Marketers Answer
Article Marketing Automation is the answer to all those who do not have the time and energy into
making a article marketing campaign work. Article marketing can be incredibly successful as many
Internet marketers have witnessed first hand but it can become a long drawn out process that will
drive many struggling to find the time needed to get your business off the ground. It could be
because you have another job that you are still working but trying to get enough income to allow
you to leave. It could be because you want to spend your time with your family or out fishing,
reading a book, taking a hike or anything else you would rather do than work. For those who are
trying to get a lot of work done in a small window of time, there is Article Marketing Automation.
One of the most frustrating and time consuming parts of undertaking article marketing is placing
your article in enough places to get the maximum amount of exposure. Article marketing is easy and
cheap to do but is incredibly time consuming trying to get published in all the places you want to be.
This is where Article Marketing Automation comes in and helps you. Article Marketing Automation
is a network of independent sites and blogs that have agreed to distribute articles for other Article
Marketing Automation network members.
The great thing about this is with the large size of the growing network (at over 2,000 members) you
will be getting an increasingly larger number of sites and blogs will be giving you a much larger
number of links to your sites.
Article Marketing Automation is not only the most time effective and cost effective way of article
marketing around, it is growing naturally. It is capable of getting you ranked on the first page within
just about 3 weeks (and they provide training to accomplish this). It will not only distribute your
articles widely, it will give you relevant content for your own websites and blogs.
How Article Marketing Automation works is after you have either written an article or had one
written for you, you submit it to the Article Marketing Automation network...and that's it. It's
nothing complicated, just that simple. What happens next is your article will be distributed to
relevant sites giving you exposure, links, and building your authority and traffic.
Article Marketing Automation comes with training on how best to utilize the network and get the
most out of your efforts. They will show you how you can see dramatic increases in your ranking
over the next two and three months. They want you to be successful. They need you to be successful
for this network to work The more success you encounter, the more others will encounter as well.
Article marketing is a great and easy way to break into Internet marketing and to get yourself that
independence you not only crave but deserve. Article Marketing Automation will give you more
chances at success in a quicker time-frame and will give you a large network of people to help you
make it to the top.
http://www.LizsWorldprofit.com Copyright Elizabeth English - 2012 7 of 11
8. Article Marketing
Article Marketing Blog Share In The Wealth
An article marketing blog that will bring you great amounts of success is easy to make if you use it
correctly. An article marketing blog is easy to put together but what will make it successful is getting
content put on it. Getting content for your blog isn't enough, though. You have to get traffic for it.
For an article marketing blog content is king but what gives that king his power is the traffic that
comes to read it. Get the people to your article marketing blog and get them coming back.
Article writing blogs can get their content from many different sources. You can, of course, write all
of your content but you can have it written for you as well. That is where hiring a ghost writer can
come in handy. There are other sources for content, though.
If you choose to write your own content, first make sure that it uses keywords that will help get it
picked up on search engines. As far as finding things to write about, follow top news stories related
to your particular industry or product or service. Also consider industry news sources and use social
bookmarking services to find out what the hot topics are for the moment and just comment on them.
Also consider looking at the hottest websites pertaining to your blog and find out what is drawing
the most attention and check out what is generating the most traffic on search engines relating to
your field. Follow trends and comment on what you find. Your article marketing blog will be riding
a wave of popularity.
Many will make use of PLR articles in their article marketing blogs. You can find affordable articles
usually as a group and can make even that stretch by breaking it up into different parts.
Another option that people use is RSS feeds. This is an easy way to get content to your article
marketing blog because it is automatically updated with content.
One thing that you always need to be doing is making sure that there is something in the article that
is posted that will make it seen by search engines. This is why it is usually best to have some control
over what is being posted rather than relying solely on automation. Articles are many times written
just for the reader when they should just as much be written for the search engines. Make sure that it
is keyword rich so that it will help those looking for information that you have find it.
Another thing that will help generate traffic and help those looking for information find you is to
make use of the different article directories. Find those ones that the search engines love and use
them. Make sure you read all the rules and that you create the ideal article for their standards. This
will help give you links to your article marketing blog and will draw in those people who will keep
coming back to your blog weekly or even daily.
http://www.LizsWorldprofit.com Copyright Elizabeth English - 2012 8 of 11
9. Article Marketing
Article Marketing Campaign 5 Key Elements
Having a successful article marketing campaign is something that many new to internet marketing
dream about and that many others have seen come true. Creating a successful article marketing
campaign is possible but only if you are able to incorporate these 5 key elements into your article
marketing campaign. If you miss out on any of these you may be missing out on success.
To have an article marketing campaign for a product or service you are interested in promoting that
sees positive results you need to have an audience, knowledge about that audience, and knowledge
of that product or service. You also need knowledge of the keywords that can be successful in
reaching that market, know how to write an effective article that gets them to take action.
You may think that you have a great product on your hands but it is only as great as the number of
people interested in it if your desire is to make sales. You need to find out that there is a market for
what you are trying to promote. Any article marketing campaign has to have an audience if it is
going to work. Do your research and see how much is sold and how great the demand is.
Now that you have for your article marketing campaign an audience, you have to educate yourself
on them. Find out who they are, where they live, where they look for information, and where they
shop. Investigate their buying behaviors and look to see what things are working in capturing sales
from that group. Make sure that you are able to write in a style that is on their level and will appeal
to them.
Knowing about that audience is great but another thing that you need to have to get that article
marketing campaign successful is knowledge about that product/service. You are trying to set
yourself up as an authority on the matter. You have to accomplish this in order to when not only
their trust but their business. You have to know what you are talking about before they really listen
to you.
For your article marketing campaign, use a lot of time and energy to find the right keywords. Find
out what gets results and what will get you on page one. Your articles aren't going to be doing any
good if the search engines won't notice them. Find the best keywords and plan on using them.
The most important part of your article writing campaign is the writing of the article. Make sure that
you have a title that will get picked up by search engines and will catch the readers attention. Make
sure that it answers the key questions that your target market is likely to ask. Keep it short, about
300-500 words, making sure that you meet the minimum word requirements for the directories you
wish to be published in.
Also make sure that you ask the reader to do what you want them to do. Have a strong call to action
and then you will have likely created a successful article marketing campaign.
http://www.LizsWorldprofit.com Copyright Elizabeth English - 2012 9 of 11
10. Article Marketing
Benefits Of Article Advertising Or Article Marketing
Article advertising or article marketing can be the key to not only making money but having a
successful business. If you have a product or service that you are trying to promote then one of the
best and most cost effective ways is by using article advertising.
Article advertising is a type of marketing effort in which you write short articles, about 400-600
words, related to the product or service you wish to promote. If they are well written they will, after
getting distributed to various online article directories that will be easily found on search engines
and read by people interested in what you have to offer.
In article advertising, well written article will be constructed in such a way that it has strategic
placements of keywords and keyword phrases used by those who are searching for what you have to
offer. This will make your article easily found by search engines and can help get you noticed earlier
by future consumers.
Some of the benefits of article advertising are: 1) It is a great way to gain respect in the niche you are
trying to reach. If they see your well written and informative article they will see you as an
authority. The more that you have written about a certain area, the more trusted you will be and the
more likely they will be to buy what you offer. 2) It is very cost effective. If you write the article
yourself it will only cost you the amount of time and energy you put into researching and writing the
subject. If you can't write well, you can easily find those who are able to write for you who are
affordable and will let you put your name on it, aka, ghostwriters. These are many times very
affordable, though you need to make sure that they are able to give you unique content and are
native speakers in the language you are trying to market in. 3) Links are also a great benefit to article
advertising. Your well written article will have a link back to your website and will also have a
resource box with a strong call to action. This will invite those reading the article to go to your site to
find out more about what you have to offer. This will also help your search engine ranking. 4) It
helps you reach a much larger target audience than you otherwise would have. Those who are really
interested in what you are offering will be the ones who read your article. You won't be putting your
marketing efforts in front of people who may or may not care about what you have to offer. It will
be read by people who are truly interested in what you are doing and are also very likely to buy
what you are selling.
Article marketing or article advertising is a great way to get attention to your products or services, if
it is used correctly. Take some time to learn how to do it the right way or find a good ghost writer to
do the work for you and you will find customers who are not only willing to buy from you, but trust
that you are going to meet their needs and may come back to you for other purchases. Done
correctly, article advertising can help you climb to the top and make you a success.
http://www.LizsWorldprofit.com Copyright Elizabeth English - 2012 10 of 11
11. Article Marketing
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http://www.LizsWorldprofit.com Copyright Elizabeth English - 2012 11 of 11