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SME REBUILDERS presents
SOCIAL MEDIA DO’S & DON’TS
in CUSTOMER SERVICE;
ENGAGEMENT & RETENTION
BEFORE WE BEGIN
OUR GIFT TO YOU!
http://sme-rebuilders.com/claim-your-gift
WHO ARE WE?
Elin Kilicarslan = 15 years in Dubai
Taner Kilicarslan = 5 years in Dubai
www.sme-rebuilders.com/experts
We love helping businesses grow in a sustainable way.
We are:
• public speakers & marketing strategists
• have been published in The National, Intelligent SME, Oil & Gas
Magazine, and more…
Our expertise areas are in:
• digital and social media
• web design and development
• web marketing strategies
• branding
• customer engagement & conversion
THE VALUE OF SERVICE
We all know that great customer service and
customer engagement equals…
Customer Retention = More $$$
NOTE:
typically 80% of your revenue will come from 20%
of your customers; so you’d better treat them right
the first time.
NOW IT’S YOUR TURN
LINKEDIN
FACEBOOK
TWITTER
YOUTUBE
PINTEREST
GOOGLE+
Do you engage your customers directly?
WHY SOCIAL MEDIA?
Many-to-Many Conversations
73% of consumers post reviews of a company,
service, or product online
IN MIDDLE EAST
Population = 216,500,000 people
Internet Users = 36%
Facebook Users = 20,500,000
UAE Facebook Users = 3,000,000
DO’S & DON’TS
 Listen
 Create a Plan, Define
Audience, Create Value
 Respond in Time
 2-Way Conversations
 Build Trust
 Track Engagement
 Learn from Customers
 Push is ‘OUT’; Pull is ‘IN’
 Google Alerts
Ignore or Delete Negative
Comments!
Set it & Forget It
Don’t Sell All the Time
Be Afraid to Let Go of
Your Content
Go Negative & Trash
Competition
Overwhelm Your
Followers
Control All Conversations
…IN THE END
 SHARE GREAT CONTENT & PROVIDE VALUE
 ENGAGE YOUR AUDIENCE DIRECTLY
 GET INVOLVED WITH THEIR NEEDS
 MAKE THEIR EXPERIENCE ENJOYABLE
 GO ABOVE AND BEYOND THE CALL OF DUTY
 KILL THEM WITH LOVE
PEOPLE DO BUSINESS WITH PEOPLE THEY..
KNOW + LIKE + TRUST
THANK YOU
PLEASE CONNECT WITH US AT:
+9714 334 1001
Our Work Shop – Brand Makers
Our Facebook Fan Page
Our LinkedIn Company Page
Our Twitter Account
Our YouTube Channel

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Social media do's & don'ts for customer service

  • 1. SME REBUILDERS presents SOCIAL MEDIA DO’S & DON’TS in CUSTOMER SERVICE; ENGAGEMENT & RETENTION
  • 2. BEFORE WE BEGIN OUR GIFT TO YOU! http://sme-rebuilders.com/claim-your-gift
  • 3. WHO ARE WE? Elin Kilicarslan = 15 years in Dubai Taner Kilicarslan = 5 years in Dubai www.sme-rebuilders.com/experts We love helping businesses grow in a sustainable way. We are: • public speakers & marketing strategists • have been published in The National, Intelligent SME, Oil & Gas Magazine, and more… Our expertise areas are in: • digital and social media • web design and development • web marketing strategies • branding • customer engagement & conversion
  • 4. THE VALUE OF SERVICE We all know that great customer service and customer engagement equals… Customer Retention = More $$$ NOTE: typically 80% of your revenue will come from 20% of your customers; so you’d better treat them right the first time.
  • 5. NOW IT’S YOUR TURN LINKEDIN FACEBOOK TWITTER YOUTUBE PINTEREST GOOGLE+ Do you engage your customers directly?
  • 6. WHY SOCIAL MEDIA? Many-to-Many Conversations 73% of consumers post reviews of a company, service, or product online IN MIDDLE EAST Population = 216,500,000 people Internet Users = 36% Facebook Users = 20,500,000 UAE Facebook Users = 3,000,000
  • 7. DO’S & DON’TS  Listen  Create a Plan, Define Audience, Create Value  Respond in Time  2-Way Conversations  Build Trust  Track Engagement  Learn from Customers  Push is ‘OUT’; Pull is ‘IN’  Google Alerts Ignore or Delete Negative Comments! Set it & Forget It Don’t Sell All the Time Be Afraid to Let Go of Your Content Go Negative & Trash Competition Overwhelm Your Followers Control All Conversations
  • 8. …IN THE END  SHARE GREAT CONTENT & PROVIDE VALUE  ENGAGE YOUR AUDIENCE DIRECTLY  GET INVOLVED WITH THEIR NEEDS  MAKE THEIR EXPERIENCE ENJOYABLE  GO ABOVE AND BEYOND THE CALL OF DUTY  KILL THEM WITH LOVE PEOPLE DO BUSINESS WITH PEOPLE THEY.. KNOW + LIKE + TRUST
  • 9. THANK YOU PLEASE CONNECT WITH US AT: +9714 334 1001 Our Work Shop – Brand Makers Our Facebook Fan Page Our LinkedIn Company Page Our Twitter Account Our YouTube Channel