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Ready, Set, Go – Creating a Human Centered Social Strategy

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The Digital Nonprofit 2019 workshop handout from Beth Kanter

Publicada em: Marketing
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Ready, Set, Go – Creating a Human Centered Social Strategy

  1. 1. Developed  by  Beth  Kanter  (www.bethkanter.org)   Ready, Set, Go: Creating a Human Centered Social Strategy READY AUDIENCE Who is the target audience? How do they use social media and digital? What motivates them to donate? What do they want/need? What insights did you gain from the personas you created? What does your audience empathy map look like? What additional audience research data do you need to collect? OBJECTIVES What does success (or failure) look like? What measurable results are you seeking? What do you want the audience to think, feel, or do? SET CONTENT & STORYTELLING What content and stories will inspire your audience to take action? What stories will you share or encourage your audience to share? Are you using storytelling and storytelling banking best practices? Are you a content creator or curator or combination? What is your content creation workflow? How can you easily repurpose your content? CHAMPIONS & CHANNELS What social media platforms or channels will you use to reach your audience? How can you optimize your content for different channels? Do you have a group of champions who will share your organization’s content on their social media channels? Do you have a way too communicate, support, and empower them? GO ORGANIZATION What does your editorial calendar process look like? What checklists, tools, and internal communication systems do you need to be efficient? LEARNING What social media metrics are using to track your objectives? Did your reach your objectives? Why or not? What is the ROI of using different social media channels? How might you improve your strategy next time? What did you learn?
  2. 2. Developed  by  Beth  Kanter  (www.bethkanter.org)   Ready, Set, Go: Creating a Human Centered Social Strategy READY AUDIENCE OBJECTIVES SET CONTENT & STORYTELLING CHAMPIONS & CHANNELS GO ORGANIZATION LEARNING

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