Net2van's annual #NPtech trends meetup. Where should nonprofits focus their attention in 2019? https://www.meetup.com/net2van/events/256474659/ Join us for a fast-paced evening of Ignite-style 5 minute mini-presentations on the trends, tools, and techniques charities should explore to create more impact. FEATURING + Rob Cottingham @robcottingham – Trust as the killer app in the Age of Fake + Brady Josephson @bradyjosephson – fundraising on third party platforms: Facebook donations; Third party processing and Donor Advised Funds (Chimp, Google, Facebook, etc.) + Kyle Thom, iATS Payments @iatspayments – Video and chat tools to advance your engagement cycle + Shoni Field @shonifield – Blurring of the lines between phone and online; Getting serious about digital lead generation + Jeff Harrison – AI and machine learning trends for nonprofits + Jessica Macleod @jess_macleod, Jelly Marketing @jellymarketing – How to effectively use Instagram Stories (how to make them more engaging, gamification with polls, etc.) + Matthew Pattinson, Lean Leap @mtpattinson – Uncovering Big Ideas That Matter With The Lean Canvas. + Daryl Hatton, Fundrazr @FundRazr – The market shift from major donations to micro-donations and from macro-projects to micro-projects + Ash Kumar, VanHack @AswinKumar @govanhack – Explore micro-communities in 2019. Mass social media is plateau-ing and private communities like Slack and Facebook groups are growing quickly. + Ashleigh Turner @sexwithashleigh – INTERACTIVE: what services/online tools you have found to simplify things SOCIAL LOVE Hosted by @elivdg Presented by @net2van Venue partner HiVE Vancouver @hivevancouver SPONSORS @iatspayments @EventChain_io @VCN_Community @techsoupcanada @NTENorg

1. Crowdfunding in Marketing
Daryl Hatton
CEO @ ConnectionPoint

2. Raised: $135,000,000+
Campaigns: 200,000+
Countries: 30+
Team: 10+

4. So What’s The
Problem?

8. 65%
14%
6%
15%
Sharing by Platform
Dark Social
Facebook
Twitter
Other
BuzzSumo’s Content Trends Report 2018

10. So What’s The
Solution?

12. How do you
eat an
elephant?

13. Revenge of
the little guy

14. Philanthropy rewards
Oxytocin
Dopamine
Serotonin
Endorphin

15. Increase
Digital Native
Engagement

16. Collaboration
Community
Contribution
Communication

17. 84% of consumers trust
recommendations from
their friends over
marketing messages.
2018 Nielsen Research

19. Targets in 2019
• Run test microprojects
• Focus on small gifts but
long term engagement
• Start small & then expand

20. Daryl Hatton
Founder/CEO
daryl@fundrazr.com