3. How Do We
Get People
to
Do it?
Monday, December 3, 12
4. Who is our Target User?
Sally, a working professional with a
family, who’s taken many attempts
at incorporating walking in her daily
life, without any sustainable results
Monday, December 3, 12
5. How do we do it? By sequencing Behaviors as follows
Using the Walking Wizard, Sally finds out her Walking Element: Water
Sally signs up for SMS-based Walking Missions for Water avatars
Sally chooses a time of day to perform her Walking Missions
Sally receives a text reminder the night before her first mission, asking her
to prepare her outfit
Sally prepares her walking shoes and cloths and puts them in her car.
Sally receives a text reminder 20 min before her Walking Mission
Monday, December 3, 12
6. Behavior Sequence: Sally walks 30 min/day for 5 days
Sally goes out on her walking mission
Sally replies to the walking checkpoint text with a Yes
Sally receives a text congratulating her for her achievement and asking her to
prepare for the next day’s mission
Sally prepares her outfit as she did the day before
Sally receives a text reminder 20 min before her second walk reminding her she
walked for 30 min the previous day, and asking her to do the same today
(repeat...)
Sally closes her 5 days of walking for 30 min
Monday, December 3, 12
7. Elie Noune,
Stanford University.
@elienoune
Monday, December 3, 12
