2. Journal Of Commerce Home Page, www.joconl.com
B.C. and Alberta
47,243 unique visitors
115,966 page views
Below: Visitors are primarily made up of
the following construction professionals
within B.C. & Alberta
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3. Journal of Commerce ROS (Run of Site) Home Page
Advertising Positions
728x90
468x60
300x250
160x600
Run of Site
advertising allows
you to maximize
your ad exposure
on multiple pages
throughout the
website.
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4. Journal of Commerce special section advertising
positions: General Trades, Concrete, Steel…
728x90
300x250
160x600
Special section
advertising allows you to
zero in on targeted
customers.
Published articles are archived
under special sections like
General Trades and Concrete
for viewers to read.
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5. JOC Online – (Run of Site) Examples
Example 1
JOC ROS Advertising –
1,000 impressions, $ 45 CPM
Total Price: $ 45 net
Example 2
JOC ROS Advertising –
10,000 impressions, $ 45 CPM
Total Price: $ 450 net
Example 3
JOC ROS Advertising –
100,000 impressions, $ 45 CPM
Total Price : $ 4,500 net
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6. JOC Online – Special Section Opportunities
Discuss with your representative on how to target
specific construction professionals through
sectional advertising.
Sections are as follows:
Building Envelope
Concrete
Heavy Equipment
Occupational Health & Safety
Professional services
Road Building
Skills Training
Steel
Trade Contracting
Water & Wastewater
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7. Advertising Campaign Performance Reporting
All advertising placements will be served & reported through
Doubleclick
24/7 Access to Campaign Reports
Campaign will be tracked and optimized by:
Creative
Special Section
Placement
Monthly performance reports will be sent to detailing:
Total Monthly impression and click activity
Impressions by creative
Clicks by creative
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8. iMedia Contact Information
Robert Elias
Senior Account Executive, RCD Canada
905.752.5526 (office)
robert.elias@reedbusiness.com
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