3. ARTIST RESEARCH:
ROBBIE WILLIAMS
Robbie Williams: Singer-songwriter
Age: 43
Net Worth: $200 million
William’s genre is mostly swing albums and pop. As a member of
the group
Take That, he would have performed many more pop-rock
numbers, as this is their genre.
His image is Jazzy, glitzy pop singer. On stage he very lively and
enthusiastic. A lot of swing numbers are usually upbeat, as is his
personality. His music videos are very controversial and explicit.
Some viewers may have different opinions of this image.
4. ARTIST RESEARCH:
ROBBIE WILLIAMS
• Record Labels: Robbie Williams has been signed to EMI,
Universal Music Group and Sony Music, although he himself, is
now a record producer.
• He left EMI in 2011, for UMG (Universal Music Group) and in
2016, he UMG left for Sony Music.
• Williams signed to EMI in 1996 and released some of him most
successful hits such as, Angels (1997) and Let Me Entertain You
(1997) as well as the album Swinging When You’re Winning
(2001).
5. BEFORE ROBBIE WILLIAMS WAS SIGNED.
• He was a member of Take That.
• They have 12 UK no. 1 singles and 8 no. 1 albums. They performed
11 tours. Robbie Williams as a solo act, overall, has released 23
albums with 7 UK number 1’s.
• Some of his most popular hits are, Angels (1997) and Candy (2012).
• Angels is one of Williams most popular works, the song won a BRIT
Award in 2005.
• Candy became number 1 in 2012.
• Other number one hits are, Radio (2004) , Eternity (2001), Shes The
One 1999).
6. TARGET AUDIENCE.
• His swing albums would appeal more to older generation. However, the
pop-iconic and inspire younger age to listen to the swing genre. His work
with Take That may have appealed to younger audience as their style was
pop.
• Williams has also produced albums with covers of songs. This expands the
audience because admirers of the original songs will want to listen. For
example, ‘Swinging When You’re Winning’.
• Alongside this, guests, such as Jonathan Wilkes sing with Williams. Fans of
Wilkes will increase the listeners of this song.
• Awards and recognition: 2 Bambi, 1 Grammy, MTV Music award. He also
given 4 Brit Awards for his singles, videos, him as a solo artist and an
‘outstanding contribution to music’.
8. RECORD LABEL FACT FILE
• Universal Music Group
• Founded: September 1983
• Vivendi owns Universal Music Group.
• Type of music: they have many different clients who produce many
different styles of music. ‘most diverse and culturally rich collection of
music ever assembled’.
• Mission Statement: ‘Home to Artists, Innovators and Entrepreneurs’
• Head Quarters: California, US
• The UK Head Office is based in London, Universal Music UK
• UMG other brands such as, Def Jam Recording are located in other areas.
Def Jam Recordings headquarters is in New York City.
• https://en.wikipedia.org/wiki/Universal_Music_Group#Locations
9. LUCIAN GRAINGE
• Owner: Lucian Grainge, he is the chairman and CEO of the
company. ‘The World leader in music-based entertainment’.
• Lucian Grainge has been working with UMG for over 30 years.
In 2005, after 19 years since starting, Grainge, became the
Chairman and CEO. Ever since, he has ‘dramatically improved
the financial performance of UMG’. In 2011, he purchased the
record company, EMI, expanding it’s territory.
• He was knighted Sir Lucian Grainge in 2016.
• https://www.universalmusic.com/executives/sir-lucian-
grainge/
11. ABOUT UMG
• Universal Music Group is said to be one of ‘Big Three’ that are the most successful and
well-known music group globally. They have offices in many cities around the world such
as, New York, London and Berlin but their Headquarters is based in California. He is
extremely admired and thought of as "'the great hope for the music business'". Over the
years he has received a Humanitarian Award and an Empowerment Award.
• About:
• Universal Music Group, are a world-renowned brand who record, produce and publish
music. They also work with merchandising and audio-visual products.
• UMG do their part through ‘Social responsibility’. Whereby, they ‘support and partner’
with many companies, in assistance to incorporate music into the lives of others around
the world. For example, Education Thought Music, Global Citizen and Pencils of Promise.
• They also own EMI, Abbey Road Studios and Capitol Records/ Capitol Music Group.
‘Home to the most iconic and influential labels’.
https://www.universalmusic.com/company/
https://www.universalmusic.com/social-responsibility/
https://www.universalmusic.com/labels/
13. RECORD LABEL JOB ROLES
• Job Roles: Within Universal Music Group https://www.universalmusic.com/company/
• Owner: Lucian Grainge, the CEO and chairman of the company. Worked with artists
and bands such as, Amy Winehouse, ABBA and Sting. His job, as the CEO is being in
control of all aspects of his music industry.
• Vice President: Michele Anthony, she is responsible for carrying out plans and
overseeing operations, such as, the US Commercial Services Division. She is highly
involved with corresponding with other departments.
• CFO/Accounting: Boyd Muir, to manage financial features, such as, asset management,
accounting and human resources.
14. RECORD LABEL JOB ROLES
• President of Business and Legal Affairs: Jeffery Harleston, directs management over all
business and legal aspects. He is also responsible for the ‘development of corporate
policies’. For example, trade.
• Marketing: Andrew Kronfield, in this role, Kronfield works with the marketing
elements, alongside the artists and their products.
• Digital Vice President: Michael Nash, works worldwide with the technology and digital
department of UMG, he is responsible for the ‘development activities around the
world’.
• Artists and Repertoire: They discovers artists and sign them to the appropriate record
label.
• https://www.thebalancecareers.com/what-is-aandr-artist-and-repertoire-2460349
15. RECORD LABEL JOB ROLES
• Artist Development: This is a process whereby, artists and their work is developed. This
might mean focussing more towards their target audience or developing the genre or
style.
• Publicity/Promotions: publicity is the use of information being share with the public.
Promotion looks at making the product or company more financially friendly by having
promotional offers. Publicity can have an effect on companies as it can be influenced
by different opinions.
• Sales: working in the sales department will mean promoting the company’s products
through communications. With the use of modern technology it is done over the
phone, via email or text. However, sales representatives may need to travel to meet
clients needs or companies requirements.
• Art department: Manages the design and creative aspects of the company. This can
include advertisement, merchandise, the CD or album cover.
16. INFORMATION RESOURCES:
• https://www.therichest.com/celebnetworth/celeb/singer/robbie-peter-williams-net-worth/ Net Worth: $200 million
• https://www.theguardian.com/uk/2002/oct/03/arts.artsnews £80 million record deal.
• Before Robbie Williams was signed:
• He was a member of Take That. Take That made 14 albums . With no. 1 singles and 8 no. 1 albums.
(https://www.officialcharts.com/artist/31006/take-that/)
• They performed 11 tours. https://en.wikipedia.org/wiki/Take_That#Tours
• Robbie Williams as a solo act, has released 23 albums, with 7 UK number 1’s.
• https://www.discogs.com/artist/17212-Robbie-Williams?filter_anv=0&subtype=Albums&type=Releases
https://www.officialcharts.com/artist/1849/robbie-williams/
• Some of his most popular hits are, Angels (1997) and Candy (2012).
• Angels is one of Williams most popular works, the song won a BRIT Award in 2005.
• Candy became number 1 in 2012.
• https://www.totallytimelines.com/uk-no-1-singles-2012/
• Other number one hits are, Radio (2004) , Eternity (2001), Shes The One 1999). http://www.number-ones.co.uk/singles/Robbie-Williams-number-
ones.html
• Number of Robbie Williams albums https://www.discogs.com/artist/17212-Robbie-Williams?filter_anv=0&subtype=Albums&type=Releases
• Record Label information: https://www.ft.com/content/728899be-fbf1-11e0-9283-00144feab49a
• https://www.hollywoodreporter.com/news/robbie-williams-leaves-emi-universal-252075
