1. Growing SoundCloud
Andy Carvell: Mobile Growth Manager @SoundCloud HQ Berlin
MBLT14

3. THE LEADING AUDIO PLATFORM

4. WIDGETS AND 3RD PARTY INTEGRATIONS

5. MONETISATION

6. WORKING WITH BRANDS

7. WHY IS MOBILE SO IMPORTANT?
src = http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2013

8. MOBILE TIPPING POINT = PASSED
src = http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2013

9. “Measurement is the first step that leads to
control and eventually to improvement. If you
can’t measure something, you can’t
understand it. If you can’t understand it, you
can’t control it. If you can’t control it, you can’t
improve it.” - H. James Harrington

10. PIRATE METRICS
http://500hats.typepad.com/500blogs/2007/09/startup-metrics.html (METRICS)
http://qualityswdev.com/author/kueblboe/ (PIC)

12. COHORT ANALYSIS
http://blog.kissmetrics.com/throw-away-vanity-metrics/

13. Mobile Growth Stack
Acquisition
Retention
&
Engagement
Monetisation
Insight
WORLD CLASS ANALYTICS
Cross-Sell
App Store
Optimisation
Press / PR /
Blogs /
YouTube
Paid Channels
(Ad Networks,
SMS, Search,
RichMedia,
FB+Twitter)
Partnerships
(inc. carriers &
OEMS and 3rd
party stores)
VIRAL
(invites,
shares/integrat
ions)
Onboarding /
New User
Experience
PUSH / Email
/ SMS / in-app
alerts
(mobile CRM)
Gamifcation?
Re-Activation
campaigns
Retargeting
In-App
Purchases,
Paid Apps
Carrier Billing
Virtual
Currency /
Dynamic
Pricing
I
n
t
e
r
n
a
t
i
o
n
a
l
Conversion
Optimization
src = Andy Carvell/SoundCloud

14. SOME EXAMPLES FROM
SOUNDCLOUD...

21. CROSS-SELL FROM
MOBILE WEB

22. CROSS-SELL FROM WEB

23. CROSS-SELL FROM WEB

24. APP STORE
OPTIMIZATION
APP TITLE
SCREENSHOTS
KEYWORDS
DESCRIPTIONS
LOCALIZATION
MORE STORES

25. DOWNLOAD GROWTH

26. APP STORE RANK

27. THANK YOU!
Andy Carvell
@andy_carvell
andy@soundcloud.com