A Basic Guide to Social Media

1. A basic guide
Social Media
This PowerPoint presentation is intended as an overview to teach the basics of social media. Please do not copy content without my consent. Elana Bowman 2011

2. Importance of social media:
By 2013 most companies/businesses will have social
media accounts.
The biggest and the most important drive/factor is
building community online and driving awareness
of your business (product or service).
Organisations (no matter what size) are becoming
Internet savvy and trying to reach people in
alternate ways such as shopping, blogs, Twitter
and Facebook and using these accounts for
business purposes.
It is critical for all brands and businesses to be
socially active online

3. You will be hearing the term:
Adapt or Die.
In a few years time, all children/young adults will be
learning about Internet, computers, blogging and
online social skills at school.
And the rest of us; must learn to adapt ...

4. Use Facebook for:
You can like, share, comment on link, add content,
check in and make great use of this social
networking platform.
You can reunite with old friends, make and stay in
touch with new friends.
Once you like a business page you can
communicate with a page, see information,
pictures, videos. You can make suggestions, ask
questions and really connect and communicate
with brands. So use this *wisely!

5. Need a Guide to Facebook?
Mashable (a brilliant resource for all things social
media) has an excellent guide as well as helpful
suggestions and tips on using Facebook.
If you are using Facebook for business
purposes, update at least every second day to
keep people interested in your
business/service.

6. Twitter :
Think of Twitter as a newspaper.
When you log in and connect, you have access to
any information from anywhere. You can
find, follow and ReTweet and reply to anyone in a
public setting.
You can promote and market yourself and your
business and read the latest news, find info and
resources on anything.
Here’s a funny guide to Twitter for beginners. It will
give you an idea of where to begin.

7. Use Twitter to:
Chat (Reply, Retweet, Respond)
Learn
Find out info
Share info
‘Meet’ people
Connect
Teach
Encourage
Assist
Market, promote/publicise your business
Use Twitter everyday (for business purposes) – Tweet between 1-
25 times a day to build a community and network.

8. Blog:
Blogging is publicising a personal/business journal
online.
Blogging can be done by anyone of any age using
Blog platforms.
Blogging can be used to
inform, guide, teach, share, invite, explain, show
and promote/market.
I love and use Blogger but there are plenty of others
to choose from.

9. Use Blogs for:
- adding content such as pictures, advertising,
marketing, videos.
- links
- suggestions
- surveys
- tips
- service (details of what you do)
- events, happenings, functions
- relationships with other services and providers (their
events, seminars, workshops etc)
Blog once a week or at least once a month to gain
traction.

10. On Blogging:
Here are a few guides to Blogging and using blogs:
1) Guide to Blogging site – loads of helpful
resources
2) 10 Steps to Blogging
And a free eBook

11. Use all social media accounts
for:
- suggestions
- tips
- links to other communities you have a relationship
with
- surveys to participate in
- photos
- videos
-
happenings, events, news, funding, launches, ann
ouncements if you are using social media for work
purposes.

12. Here is a list of current social media accounts :
I train clients on:
LinkedIn – for professional networking
Twitter, Facebook and Blogs but do I recommend
that people use:
YouTube – for videos (more and more
companies/businesses are vlogging, videos are a
very valuable resource – and sends a great
message to businesses if done well)

13. And find:
• Like minded people
• Events, things to do
• Reviews (hotels, restaurants, travel, books, bars
etc)
• Content of any kind, from blog posts, news articles
guides and personal accounts
• People you love (admire) to learn from, gain
knowledge from, share with, respond to and build
a community with.
• News, information, resources, content on anything
you can possibly imagine

14. ‘Social Mediaquette’:
- All content becomes public.
- Each social media account that you use has
rules, please adhere to them.
- If you are using pictures, links or
information, please state the person you have
shared the content from and list where you found
the picture.
- Everything is online, be mindful what you say and
share.
- Be nice to each other.

15. More (Tiquette):
- Be kind to each other.
- Try to be as positive as you can.
- If you have a problem with a person, business, or
company please contact the person/company via
email (telephone or fax!).
- If you are using social media for work in an
organisation or business, use a social media
policy.
- Look at the legal requirements regarding your
brand and business.

16. Even More:
- Respect people’s opinions.
- Moderate your business page, account and blog,
delete spam comments, delete spambots, delete
negative, racist, anti inflammatory content. (Read
some guidelines )
- Monitor your accounts DAILY. That means you can
respond to people, answer questions, thank
people, share, Retweet, get ideas for posts, find
content.
- And remember: Social Media is always about
people. A real person just like you.

17. Social media is not changing how or who we are.
It is simply enhancing our online journeys.
We can do so much online and THIS gives small
businesses, entrepreneurs, students, mothers, tee
ns, seniors and people who work from home a
chance to connect with, interact with and be more
transparent with a huge global community.
Social Media will increase, just Google a new social
network called G+ and see how quickly this
medium has grown.
We all communicate, just please do it wisely.

18. Learn More:
It’s time to learn more. With Social Media it means
that businesses/organisations/small businesses
and entrepreneurs can use social media
accounts/networks 24 hours a day.
So make Google (or any other web search) a good
friend of yours and stay up to date on the latest
information.
(I am a social media advisor/trainer and I still learn
and do research everyday on this industry ... It is
growing incredibly quickly)

19. If you want to learn more about social media and receive training on each
account and how YOU can use social media *wisely.
By *wisely I mean, enhance your own experience online while respecting
others.
Then find me (Elana Bowman – Social Status):
Site:
Twitter:
Facebook:
Blog:
Email:
Coyright Social Status 2011

20. This PowerPoint presentation is intended as an overview to teach the basics of social media. Please do not copy content without my consent. Elana Bowman 2011