Communication is not merely the
transmission of messages or message
itself. It is the mutual exchangeof
understanding between speaker and receiver.

Feedback is audience‘s response, which
enables you to evaluate the effectiveness
of your message.

Process of
Communication
In the process of
communication
The speaker generates
an idea to share
Gets an
appropriate
medium or channel
Pass it on to the
receiver
Receiver get the
idea(message)
Interpret(decode)
the idea
Response to the
speaker
(FEEDBACK)

 Non-verbal
Smile
Sighs
Frown
Cry

 Oral
Asking Question Giving Comment Shouting
Written
Replying to an e-mail Writing Comment

 Feedback makes communication meaningful.
 It sustains the communication process.
 It tells communication is making sense or not.
 It helps to plan what next to be done or said.
 It complete the whole process of communication.

 Proper feedback helps avoid misunderstanding.
 If the audience has interpreted incorrectly there is chances
to correct it.
 Communication has produced the desired effect or not
can be determined by analyzing receiver ‘s feedback.
 Giving audience a chance to feedback is crucial for
maintaining an open communication climate.
Importance of feedback in communication

 Effective communication is essential for an environment. Poor
communication and lack of feedback can lead to frustrated customer,
unmotivated employees and a negative corporate culture.
customer
When a customer has an issue related to services or products , he should be
availed a proper medium to provide feedback.This is the only way a company
can know its service or product is satisfying to customers or not.

Employee
At each level in an organization , employees have the most effective
ideas and solutions.They should be given opportunity to share their
opinion. Their productivity can be increased by appreciating their
feedback.
Corporate culture
With a lack of feedback, a corporate culture can be unmotivated.
Feedback allows both customers and employees share their opinion ,
creating a healthy corporate environment which leads to greater
productivity motivation.

 Feedback should be job related and specific, not flattering.
 A manager should not criticize one’s opinion.
 If there is a negative feedback about a person , the feedback should
be said direct to the recipient .
 Feedback should be well timed.

By
Brian Kokonya

Questions? Feedback?