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El cliente interactúa con iStore.
• Tiendas físicas
• Catálogos
• Internet
• Call center / Chat
• Mass Media
• Redes sociales
¿Multi Channel o Cross Channel?
Stock
Entrada:
Teléfono
Tienda Online
Tienda física
Catálogo
Redes Sociales
Salida:
En tienda
Shipping
¿Qué mejorar?
• One click pay
• Shipping
• Formas de pago
• Mercado internacional
Nuestras recomendaciones
• Mientras más temprano, mejor.
• Define tu target.
• Trabaja para tu target.
• Conoce bien las herramientas de google.
• Analiza tus resultados todo el tiempo
• Paciencia.

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Presentación: Esteban Martinez_Istore_eCommerce Day Guayaquil 2013

  • 1.
  • 2. El cliente interactúa con iStore. • Tiendas físicas • Catálogos • Internet • Call center / Chat • Mass Media • Redes sociales
  • 3. ¿Multi Channel o Cross Channel? Stock Entrada: Teléfono Tienda Online Tienda física Catálogo Redes Sociales Salida: En tienda Shipping
  • 4. ¿Qué mejorar? • One click pay • Shipping • Formas de pago • Mercado internacional
  • 5. Nuestras recomendaciones • Mientras más temprano, mejor. • Define tu target. • Trabaja para tu target. • Conoce bien las herramientas de google. • Analiza tus resultados todo el tiempo • Paciencia.