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Presentación Martin Olmi - eCommerceday Montevideo 2014

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Diapositivas presentadas por Martin Olmi, Business Developer at El Pais Uruguay, en el eCommerce Day Montevideo 2014 en la plenaria "".

Publicada em: Marketing
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Presentación Martin Olmi - eCommerceday Montevideo 2014

  1. 1. QUE ESTÁ PASANDO EN EL MUNDO Retail e e-commerce MARTIN OLMI - @molmi
  2. 2. Audiencias de Sitios de Retail • El volumen de audiencia en Latinoamérica es comparable con los niveles del mercado Europeo
  3. 3. E-commerce en Latinoamérica • Qué esperan los usuarios de una plataforma de compras Source: AmericaEconomica Intelligence 2012
  4. 4. EN EL MUNDO, SE INNOVA
  5. 5. Innovación: Tesco • Códigos QR para hacer las compras en el subte
  6. 6. Innovación: Nautica en New York • Códigos QR para comprar y ver más detalles
  7. 7. Innovación: Pagos
  8. 8. Innovación: Amazon
  9. 9. Innovación: Proyecto Amazon
  10. 10. ¿QUÉ SE ESTA HACIENDO EN LAS TIENDAS FISICAS QUE PUEDA HACER YO?
  11. 11. En Estados Unidos las tiendas cierran
  12. 12. Y la situación en el Uruguay Va a tener un impacto creciente en la medida en que la gente se vaya acostumbrando al sistema El comercio local está jaqueado por las compras en el exterior
  13. 13. Walmart online a offline • Compra online y recibe en casa. O retira en el local
  14. 14. Walmart Entendemos que el comportamiento del cliente cambia. Los clientes serán quienes determinen cuál es más conveniente para ellos Ravi Jariwala PR Director de Walmart
  15. 15. Tesco Scan as you shop • Controla precios y paga sin pasar por la caja
  16. 16. Google Shopping (USA) • Delivery en el mismo día, de tiendas reconocidas
  17. 17. Amazon Lockers (USA y UK) • Comprá online y te lo dejamos en el locker
  18. 18. Herramienta GeoLocalización • Vía Wifi, identifica el movimientos de clientes recurrentes y nuevos. Útil para analizar: • Conocer los hábitos de clientes • Relación de ventas con el espacio • Organización del espacio físico del local • Entendimiento de la afinidad de clientes con otras tiendas
  19. 19. Ikea Realidad Aumentada
  20. 20. MUCHAS GRACIAS MARTIN OLMI - @molmi

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