1. business case
capsules

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Prakash
Gurumoorthy
GM EMEA-APAC at
VTEX

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TFG Limited, also known as The Foschini Group, is a
South African JSE-listed retail clothing group, which
trades under various brands and has more than 3,000
stores within its portfolio. They are one of the biggest
retailers in South Africa.
TFG decided to migrate from Oracle to VTEX in order to
create a new marketplace to absorb first their local
brands (around 30) and later do the onboarding
process of new brands that want to sell on their site.
TFG has its own development team with around 120
Devs that since Oct 21 are working with VTEX in
different areas (CMS, Catalog, Payment, APPS), all the
development was made by their internal team except
for the checkout and MyAccount, which was
customized by an SI.

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Technical Challenges
❏ Checkout:
PayU South Africa
Credit Cards
Owsoft (Direct Transfer)
TFG account Card
Full Customized Checkout
❏ Google Address Format ( Brazil select as default)
❏ IOS/ Android new App (Headless)
❏ VTEX ID limitations (Oauth)
❏ Strapi Integration
❏ Login with a Cell Phone
❏ Store Locator with Multi Brands
❏ New PIM Integration ( In River) / Bypass the PIM integration

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With VTEX, TFG successfully launched
bash.com, a headless marketplace that
absorbed all 18 brands into one website.
They leveraged VTEX's out-of-the-box
solutions, seamlessly integrating a third-
party headless CMS for content management
and developing a native mobile app for a
superior customer experience.

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Highlights
❏ Adding the 5th continent to VTEX
❏ Oracle Migration
❏ 1st South Africa Store- SaaS solution
❏ Re-imagining Omnichannel in South Africa
❏ Custom Login with a cell phone
❏ External CMS integration (Strapi Integration)
❏ Full customized checkout/ Most of VTEX components OOTB
❏ iOS and Android APP
❏ Store Locator with Multi Brands
❏ Integrate Gift card protocol with the payment provider
❏ Sync external promotional engines of TFG inaddition to VTEX promotion engines
❏ New PIM Integration ( In River) / Bypass the PIM integration

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Some of our results
47% 73% 33%
of orders are
processed through
the TFG Account
Card.
increase in multi-brand
orders since the
platform's launch.
Page load speed
increased after the
migration.

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Future State with TFG
❏ Integrate all TFG brands
❏ Double down on APP capabilities
❏ Single Sign-on with unified identity
❏ Marketplace Expansion- New sellers on to bash.com
❏ Expand GMV

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Find more case studies at
www.commercemind.education/ebook