Patricia Odida - eCommerce Day Africa Blended [Professional] Experience 2023
1. PATRICIA ODIDA
Chief Commercial Officer,
How logistics enhances sales and optimizes your e-commerce resources
2. Who we are…
⮚ All-Cargo Airline which is based at JKIA, Nairobi and operational for 22 years.
⮚ Designated by GoK as a National Carrier of Kenya / Cargo Flights
⮚ 2022 Data > 97,101 Tons / 3,060 Flights
⮚ Largest Private Cargo Airline in Africa (By Fleet / Network) with Hubs in Nairobi /
Dubai / Johannesburg / Liege (Belgium) & Hong Kong
⮚ Fleet Diversity: B747-400F (110 tons); B767-200F (42 tons); B757-200F (28 tons);
B727-200F (22 tons) & DC9F (14 tons)
⮚ Co-operates with 40 Global Airlines including 5 African Airlines on Cargo.
⮚ Global Sales Network in Asia, Europe, USA, Middle East & Africa
⮚ Voted Best Cargo Carrier in Africa from 2011 - 2023
6. Our Services
⮚ SCHEDULED FREIGHTER SERVICE EX NAIROBI
❖ Europe > Liege, Belgium
❖ Middle East > United Arab Emirates, Saudi Arabia & Israel
❖ Intra-Africa > Tanzania, Mozambique, Somalia, South Sudan, DRC, Zambia, South
Africa & Uganda
❖ Asia > China / Hong Kong & Delhi
⮚ ON DEMAND CHARTER SERVICE EX NAIROBI
❖ Express / E-Commerce Cargoes
❖ Humanitarian, Aid & Relief Flights
❖ Perishables Flights including Flowers, Vegetables, Live / Fresh / Frozen Fish & Meat
❖ Mining, Oil & Gas Flights
❖ Peacekeeping & Rations
❖ Project Cargoes
❖ Consumer Goods including Mobile Phones & Electronics
❖ Excess Baggage
❖ Covid-19 Medical Items (PPEs, Ventilators, Testing Kits) & Vaccines Flights
7. E-Commerce Fulfilment Terminals
⮚ ASTRAL Aviation is keen to promote E-Commerce business by investing in E-Commerce Fulfillment
Terminals in Special Economic Zones (SEZ) in Africa to stimulate value-addition and cross-border
trade within Africa.
⮚ E-Commerce Fulfillment Terminals will improve the transit time and encourage retailers to
maintain strategic stocks in a safe and secure duty-free facility in Africa.
⮚ ASTRAL Aviation is in negotiation with Kenya Airports Authority to be given a concession to build,
operate and own Africa’s first E-Commerce Fulfillment Terminal at the Jomo Kenyatta
⮚ Plans to expand into other regions in Africa, notably in Johannesburg, Lagos, and Casablanca
10. Evolution of E-commerce
E-commerce has revolutionized cargo operations, driving demand for efficient, customized, and technology-driven
solutions, with a global reach.
According to the International Trade Administration, by 2025 half a billion people in Africa will be e-commerce users. And
according to UNCTAD, digital commerce could add $180 billion to the region's GDP by the same year. This growth is
driven by the expansion of the mobile Internet.
Astral Aviation, exemplifies this trend by expanding services, embracing technology, offering last-mile solutions, and
providing global connectivity to meet the evolving demands of e-commerce in the cargo industry.
Our Key Clients in E-Commerce are -:
11. Technology & Automation
Astral Aviation's Tech-Enhanced Route Planning:
• Data-Driven Routing: We analyse demand trends for efficient cargo routing, this
informs our route start-up strategies.
• Flight Optimization: We adjust our scheduled and routes based on market data
• Price Sensitivity: Offering competitive-market-based pricing
• Innovative Deliveries: Piloting the use of drones in Kenya for logistical efficiency
and last-mile delivery with Astral Aerial Solutions
12. Factors Driving Sales
Building Synergies: Working with courier
companies, agents and Airlines to meet their
customer delivery timings.
Last-Mile Delivery: Capitalize on innovation and
Partnerships for efficiency on deliveries.
Security and Compliance: Closer collaboration
with government agencies to ensure compliance –
Reducing pilferage and damage of the shipment .
13. Future Trends
Shorter delivery times : Example within 24 hours
Transparency on Pricing
Offering freight forwarding, customs clearance and delivery
More flexibility on delivery, on departure times
Keep the customer Happy by:
Continuous improvements in service levels
Keeping abreast with consumer behavior changes
Re-engineering our products to stay ahead