"Utilizing Technology" presentation to AFP on 9/22/10

1. Websites and Social NetworkingEffective Fundraising Tools for your Organization The University of Iowa Foundation Eric Hodgson – Web Content Manager September 2010

2. About Me Higher education web for 10 years Consulting and implementation background University of Iowa Foundation Presentation: slideshare.net/ehodgso

3. Two Core Principles A web site must be built for site visitors

4. Two Core Principles A web site must promote action

5. Common Issues Uncategorized or long lists No clear call to action Not enough content to keep the site interesting

8. What We’ll Cover Building a strong web presence Managing a site long-term Implementing push-to-web strategies

9. Building a Strong Foundation

10. Building a Strong Foundation >Planning Site analysis What’s working, what isn’t Visitor feedback New initiatives Visitor information and action Are users finding the information they need? Are users completing actions you want them to do?

11. Building a Strong Foundation >Planning Design and Layout Building the site Matching brand efforts Maintaining code Content management Information Action Features News How often do these need attention?

13. Building a Strong Foundation >Resources Day-to-day staffing Content maintenance Images New features Outside resources Volunteer help Web vendors

14. Building a Strong Foundation >Tools Web Editors Content management system (CMS) Blog engines (Wordpress, Moveable Type) Dreamweaver Environment from district or school site

15. Managing a Site Long-term

16. Managing a Site Long-term >Content Maintenance Annual review of site Manage text that you own Otherwise, link to it

17. Managing a Site Long-term >Features Donor and beneficiary profiles Rotate on the home page to show fresh content Video Wherever you can get it Chunkiness for flexibility

19. Implementing Push-To-Web Strategies

20. Implementing Push-to-Web Strategies >Importance of Push Marketing People don’t browse to your site naturally Specific goals and tracking Finding constituents where they are

21. Implementing Push-to-Web Strategies >Email Marketing List management Free or cheap services Understand opt-out

22. Implementing Push-to-Web Strategies >Email Messaging Messaging Relevance Urgency Importance Push an action One or two secondary actions possible Get them to your site

23. Implementing Push-to-Web Strategies >Social Networking Sites Friends and communities Tagging Content types Syndication and content reuse

24. Participation Participation Fans Sharing Events

25. Implementing Push-to-Web Strategies >Facebook – Statistics Membership is at 200 million active users Fastest growing demographic is age 35+ 1% of all time on the internet is spent on Facebook 2nd most visited web site (twitter is 12th) Over 900 million photos uploaded monthly 10 million videos uploaded monthly 50% of registered users come to the site every day

27. brevity My network @ - mentions @ - mentions RT - retweet # - hashtags (the secret to searchable content) syndication

28. Implementing Push-to-Web Strategies >Social Engagement Understand the tools Plan content types Awareness, then engagement Do some tracking Link back to your site And vice versa

31. Follow Me eric-hodgson@uiowa.edu 319-335-3305 (o) www.twitter.com/ehodgso www.uifoundation.org www.givetoiowa.org www.twitter.com/givetoiowa www.twitter.com/uiowaphil www.flickr.com/photos/uifoundation www.youtube.com/givetoiowa Presentation: slideshare.net/ehodgso