The document discusses Coca-Cola's public relations and sustainability efforts, including using social media like Twitter to engage with customers, educate the public on their environmental initiatives, and convey their views on sustainability. It outlines Coca-Cola's goals to reduce plastic in bottles, recover bottles through recycling, and renew bottles by making old bottles into new bottles. Coca-Cola works with organizations like WWF and uses campaigns like their Polar Bear campaign during the Super Bowl to promote their CSR and sustainability efforts through social media as part of their public relations strategy.