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Erin Hendrickson

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Erin Hendrickson

  1. 1. St. Norbert School Social Media & Analysis<br />By: Erin Hendrickson<br />
  2. 2. About<br />Located in Florissant, Missouri Suburb in north St. Louis County.<br />Opened doors in 1988 with four classes and 50 students.<br />In 1993 the school grew to grades K-8 with 391 students.<br />In 1997 the school had two classes for every grade.<br />In 2007 preschool was added.<br />In 2010 St. Sabina School joined with St. Norbert. <br />Currently there are 459 students enrolled.<br />
  3. 3. Target Market<br /> The area that will be targeted for this social media strategy will be former students, parents of former students, current parents, prospective parents and friends of the school.<br />Purpose<br />Bring together community<br />Create alumni giving opportunities<br />
  4. 4. SWOT ANALYSIS<br />STRENGTHS<br />Parish supports the school<br />Community<br />Family (K-8)<br />Loyalty<br />WEAKNESSES<br />Second Generation not there yet<br />Tuition<br />
  5. 5. SWOT ANALYSIS<br />OPPORTUNITIES<br />Location<br />Schools Closing<br />THREATS<br />Losing Jobs<br />Moving<br />
  6. 6. Online Goals<br />Parents<br />Prospective Parents<br />Inform parents of current events at the school.<br />Let them know what is coming up in the future.<br />
  7. 7. Online Goals<br />Current Students<br />Alumni<br />Friends of School<br />Update both groups with currents events<br />Share memories <br />Bring together community<br />
  8. 8. Resources<br />Prinicipal<br />Teachers<br />Home & School<br />Student Council<br />
  9. 9. Current Website<br />
  10. 10. Strategy<br />Facebook<br />Twitter<br />Blogging<br />
  11. 11. Measuring<br />Asking parents to “Like” on Facebook<br />Tracking through contests<br />Conclusion<br />Bring together community<br />