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NEW FOCUSON PUBLIC
ELAINE HEUMANN GURIAN
AND THERE ARE MANY TYPES OF MUSEUMS
Based on content:
On the philosophy of the country of origin
On the funders – governmental vs private
On intended audience – i.e. Tourist vs community or both
On demands of the location – historic houses, outdoor sites,
On the demands of the collections – precious and valuable vs
community owned, or reproductions.
Elaine Heumann Gurian 2008 2
SOME NON- COLLECTIONS BASED INSTITUTIONS
RECOGNIZED AS MUSEUMS (CHILDREN’S, SCIENCE,
SOME LIVING COLLECTIONS INSTITUTIONS
RECOGNIZED AS MUSEUMS (ZOOS, BOTANTIC
SOME MUSEUMS EXPANDED COLLECTIONS TO MATCH
MORE MULTICULTURAL SOCIETY
COLLECTING TECHNOLOGY AND MULTIPLES PUTS
ISSUES OF WHAT TO COLLECT AND IS IT ORIGINAL?
Elaine Heumann Gurian 2008 3
OPEN TO THE PUBLIC
COLLECTION OF OBJECTS
PRESERVATION OF OBJECTS
The balance and intention varies
Elaine Heumann Gurian 2008 4
Museums are much less important for the reasons that they
use to justify their existence (collect, preserve, protect,
display and educate) and
The old museum definitions
Since the 20th century -- museums have become institutions
OF PUBLIC IN
INTEREST IN BROADER PUBLIC INCLUSION
EMPHASIS ON INFORMAL EDUCATION, “FREE CHOICE
LEARNING THEORY OF MULTIPLE INTELLIGENCE,
SOCIAL WELL BEING
MARKET TESTING, MARKETING, ADVERTISING
HOURS OF OPERATION TO CATER TO ALL PEOPLES
TOPICS CHOSEN TO BE MORE INCLUSIVE AND MORE
Elaine Heumann Gurian 2008 6
The Metropolitan Museum of Art collects, studies, conserves, and
presents significant works of art across all times and cultures in order
to connect people to creativity, knowledge, and ideas.
How toWrite a
a mission statement explains
the museum’s purpose and reason for
The mission of the Chinese American Museum (CAM) is to foster a
deeper understanding of, and appreciation for, America’s diverse
heritage by researching, preserving, and sharing the history, rich
cultural legacy, and continued contributions of ChineseAmericans.
The mission of San DiegoChinese American History Museum is to
collect, preserve and share the ChineseAmerican experience and
Chinese history, culture and art to educate our diverse community
and its visitors
A mission statement answers four questions: What does it
contribute? who does it serve, how does it deliver? and why is this
The what, for whom , how, and why of a mission statement must
be aligned and work together powerfully, be relevant to the
community, and inspire action.
Museum of Science, Boston
The Museum's mission is to play a leading role in transforming the
nation's relationship with science and technology.
Aldrich Contemporary Art Museum
The Aldrich ContemporaryArt Museum advances creative thinking
by connecting today’s artists with individuals and communities in
unexpected and stimulating ways.
Missouri History Museum
The Missouri History Museum seeks to deepen the understanding
of past choices, present circumstances, and future possibilities;
strengthen the bonds of the community; and facilitate solutions to
A mission statement answers four questions: What does it contribute?
who does it serve, how does it deliver? and why is this important?
The what, for whom , how, and why of a mission statement must be
aligned and work together powerfully, be relevant to the community,
and inspire action.
The mission of San Diego Chinese American History
NAME OFYOUR MUSEUM
is to collect, preserve and share
the Chinese American experience and
Chinese history, culture and art
WHAT ISTHE CONTENT -- DISCIPLINE
our diverse community and its visitors
ANDWHO IS OUR AUDIENCE
The University ofArizona Museum ofArt
Engages diverse audiences
Inspires critical dialogue
Champions art as essential to our lives
statement ALSO SEETHIS PAGE FORVISION,
HOMEWORK WHAT ISTHE MISSION STATEMENTOFYOUR MUSEUM.
This exercise will ask each individual to work on rewriting the
mission statement of his/her own museum.
Start with the mission statement of your museum
Now rewrite it so that it is written using the following template.
“THE XXX (NAME) MUSEUM ISTO XXX (ADJECTIVE)XXX
(SUBJECT MATTER) USING XXX (TOOLS)TO SERVICE XXX
(PUBLIC/S) FORTHE FOLLOWING XXX (SOCIAL BENEFIT).
Example: We will work on some examples together.
This power point was originally started by using the rich resource
on mission statements edited by GailAnderson:Anderson, G 1998
Museum Mission Statements, Building a Distinct Identity, 2nd
Edition; American Association of Museums;
AAM how to write a mission statement
AnneVergeron Blog: Museum notes