Organização/Local de trabalho
São Paulo Area, Brazil Brazil
Head of Innovation and Design at EY
Strategic Designer, Service Innovation Leader, UX Global Shaper, Startup Mentor & Design Thinking Pioneer. I have been designing software, websites, appliances, devices, and services that are used by millions of people every day around the world. I have been working with user research, design thinking, UX strategy, service design and interaction design for global brands since 1995. In the early 2000s, I was the pioneer for igniting Service Design, UX and Interaction Design movements in Brazil.
design faberludens prototype ux interaction ixd usability conceptual ucd service design ucd11 service user-centered storyboard sketch psychology innovation design thinking research uxlx teste usabilidade servicedesign information architecture experiência do usuário user experience historia brasil strategic design business design changemaker cultural transformation business transformation strategy otherness empathy strategy design ethnography design research cx designthinking inovação marketing mkt20br mobile 2012 brazil sustentability dcu diseo usabilidad software postgraduate userexperience mediao wud card sorting user centered design wireframe emocionalVer mais