EffectiveUI’s team on the ground provides a daily recap of Interaction13 in Toronto, January 28-31, 2013. Today they learned how interaction designers design so much more than websites.

1. IxD 2013 DAILY
RECAP
JANUARY 30, 2013

2. © 2013 EffectiveUI, Inc. All rights reserved.
WEDNESDAY, JANUARY 30TH
We’re designing so much more than websites.
IxD13 DAILY RECAP

3. © 2013 EffectiveUI, Inc. All rights reserved.
WE’RE DESIGNING
SYSTEMS
Paul Adams talked about how Facebook is not a website,
its a system of interactions that work together to create a
social experience that makes people feel both unique and
connected at the same time.
IxD13 DAILY RECAP

4. © 2013 EffectiveUI, Inc. All rights reserved.
WE’RE DESIGNING
THINGS
The internet is expanding into our physical world. Arduino
and the decreased technology costs have brought us a
whole world of new products like the Nest Thermostat,
Twine, and Karotz. Designers, like Carla Diana (Making
meaning in an internet of things), are moving away from
screens and focusing on how internet connectivity can
enhance every day objects and tasks.
IxD13 DAILY RECAP

5. © 2013 EffectiveUI, Inc. All rights reserved.
• Its probably no surprise to most designers that
often times, the design process uncovers business
problems that lie outside the scope of our work.
WE’RE • Cindy Chastain (New Frontiers: The UX professional
as business consultant) hypothesizes that the
DESIGNING career path of a seasoned UX professional might lie
outside the product design space and in the
PROCESSES business consultant space.
• We can (and are) using design thinking and the
discovery process to rethink the design of a
company’s business.
IxD13 DAILY RECAP

6. © 2013 EffectiveUI, Inc. All rights reserved.
WE’RE DESIGNING
IN-PERSON
INTERACTIONS
Julia Barrett (Social networks suck. Social computing
frees you) talked about how iPads and other devices can
facilitate a deeper person-to-person interaction.
IxD13 DAILY RECAP

7. © 2013 EffectiveUI, Inc. All rights reserved.
WE’RE DESIGNING
HABITS
Why are people addicted to Facebook, Twitter, Instagram
and many other websites? Its because these websites
actually create a habitual need within their users. Nir Eyal
has codified the 4 steps of creating an addictive website
into what he calls “The Hook”.
IxD13 DAILY RECAP

8. © 2013 EffectiveUI, Inc. All rights reserved.
WE’RE DESIGNING FAILURES
Does this sound bad or great? As designers, we understand that we
learn from trying and if you try over and over, you’re going to fail.
Failures, small or big, will teach us what not to do, how to improve and
may even give us our next big idea.
But how to we convince our clients that failure does not always
equal customer alienation?
IxD13 DAILY RECAP