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EMC 2410 Intro to Electronic Media ,[object Object],[object Object],[object Object]
[object Object],A continuum or a dichotomy?
[object Object]
Broadcasting: ,[object Object]
Narrowcasting ,[object Object]
Broadcasting - Narrowcasting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Broadcasting – Narrowcasting http://youtu.be/1UpzvvqHEXc Broadcast Networks
Broadcasting – Narrowcasting http://youtu.be/plrKfwjJgqA Specialty Networks
Broadcasting - Narrowcasting http://youtu.be/muAnV8-HKfA Targeted Demographic Programming -Politics
Broadcasting - Narrowcasting http://vimeo.com/15956401 Targeted Demographic Programming - Race
Broadcasting - Narrowcasting http://youtu.be/KSKFMwugzmE Targeted Demographic Programming - Gender
Broadcasting - Narrowcasting http://youtu.be/7J9u0SF3tFc Targeted Demographic Programming - Gender
Broadcasting - Narrowcasting http://youtu.be/ePSbkBwOHRU Digital Signage
Broadcasting - Narrowcasting http://youtu.be/yjnrLFR4ap8 Digital Signage
Broadcasting - Narrowcasting http://youtu.be/ze4ePQ_4h3Y Digital Signage
Broadcasting - Narrowcasting http://youtu.be /ze4ePQ_4h3Y DOOH (Digital Out of Home) Leading baby healthcare brand Johnson’s® Baby, is launching its first ever digital out of home campaign on Baby TV, the 271 screen network located in antenatal clinics across the UK
Broadcasting - Narrowcasting http://youtu.be/5r06lq8_1nw DOOH (Digital Out of Home)
Broadcasting - Narrowcasting http://youtu.be/p6GuEWkXbbA DOOH (Digital Out of Home)
Broadcasting - Narrowcasting http://youtu.be/plw3jNcaqjU DOOH (Digital Out of Home) Interactive
Broadcasting - Narrowcasting http://youtu.be/CxwnsfrU3zQ Mobile
New Media Dramatic Growth of Internet Advertising Revenue
CONVERGENCE Technology and Content Technological Convergence: The coming together of, and blurring of lines between, what had previously been separate ways of distributing or receiving information.  For example, your I-Phone. Content Convergence: The blurring of distinctions between content due to delivery.  For example, broadcast content and cable content entering the home in unison.
http://www.youtube.com/watch?v=6ILQrUrEWe8
The older generation ’s view of convergence. As  “Sunday Morning” on CBS celebrated its 30th anniversary in 2009, Jeff Greenfield contemplated media convergence -- how in this day and age, news and video can be streamed anyplace, anywhere, and anytime. http://youtu.be/JdJlyh76dEc
Marshall McLuhan http://youtu.be/ OpIYz8tfGjY Annie Hall (1977)
Marshall McLuhan “ Understanding Media” (1964) “ The Medium is the Message” http://youtu.be/ A7GvQdDQv8g
INTERACTIVITY ,[object Object],http://youtu.be/ HluWsMlfj68 Project Natal 2009
INTERACTIVITY ,[object Object],http://youtu.be/ p2qlHoxPioM Kinect 2010
User Produced Content http://www.youtube.com/watch?v=D7o7BrlbaDs
User Produced Content http://www.youtube.com/watch?v=XMxuocCN1O0
User Produced Content http://www.youtube.com/watch?v=f8WFa8tUey8
User Produced Content http://www.youtube.com/watch?v=X2NiaCNGR8s
User Produced Content http://youtu.be/ 7skPnJOZYdA
CONSOLIDATION ,[object Object],http://youtu.be/ 9XCZhafbpQQ
CONSOLIDATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CONSOLIDATION ,[object Object],[object Object],[object Object]
CONSOLIDATION http://youtu.be/OFqKCRl0Un0 Peter Hart – Fairness and Accuracy in Reporting (FAIR)
CONSOLIDATION http://vimeo.com/26169572 Grass Roots Activism
CONSOLIDATION http://abcnews.go.com/Archives/video/feb-1996-telecommunications-act-12859440
http://www.youtube.com/watch?v=gFsu-a6KIHI
Consolidation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www. Clearchannel.com
ELECTRONIC MEDIA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],include

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EMC 2410 Lecture 3 Current Concepts

Editor's Notes

  1. “ Annie Hall” 1977 http://www.youtube.com/watch?v=OpIYz8tfGjY
  2. How We ’re Editing Life In A Day http://www.youtube.com/watch?v=f8WFa8tUey8
  3. Life In A Day Raw Footage of Life http://www.youtube.com/watch?v=X2NiaCNGR8s
  4. http://www.youtube.com/watch?v=9XCZhafbpQQ
  5. See definitions in “Head’s Broadcasting in America.”
  6. See definitions in “Head’s Broadcasting in America.”
  7. See definitions in “Head’s Broadcasting in America.”
  8. Consolidation and the 1996 Telecommunications Act
  9. Consolidation and the 1996 Telecommunications Act