As requested by many in attendance, slides from my presentation at MIMA's Conversations About the Future of Advertising in Minneapolis on Monday, February 8, 2010. Without notes it may not be totally clear, but if you were there, it makes sense. Look for full video on Vimeo.
51. "We were so overwhelmed with the level of entries and
range of high-quality creative ideas pitched for the
brief that we found it impossible to pick one. We're
certain the two ideas will be a successful campaign for
the Peperami brand and the legendary Animal."
Peperami marketing manager Noam Buchalter
Thursday, February 11, 2010
99. Targeting + Creative + Conversation Strategy
will be new formula
Curator/choreographer
will emerge as the new important role
Crowdsourcing will grow in popularity
whether we like it or not
Whoever hires the best digital talent
will win
Creativity will matter more than ever
since you can’t buy attention
Thursday, February 11, 2010