Eduardo Sciammarella is an inventor who has patented over 40 technologies including the jog-dial input device. His company Protohaus has developed mobile interfaces for many major companies. This document outlines several of Protohaus' concept designs for innovative mobile user interfaces and applications, including ones for social TV, 3D audio, and an augmented reality game using the Tron franchise.

1. Jan 2012
MOBILE THEORY
by

2. MOBILE THEORY
Eduardo Sciammarella has re-defined the mobile space again and again. Inventor of over 40
patents including the use of a jog-dial/rotary wheel as a hardware input device for a mobile
device. Eduardo’s firm Protohaus has worked on mobile interfaces for Apple, LG, Microsoft,
Motorola, Nokia, Samsung, and Sony, as well as numerous start-ups. The most notable start-up
being Fidg’t - the first social address book.
Protohaus
1050 S. Flower st. #516
Los Angeles CA 90015
edu@protohaus.com
310-428-3311

3. MESH-BOOK
Displays your contacts on an
elastic mesh grid, with
contacts ‘stretching’ space
around them when making a
status update. Networks your
friend belongs to are also
displayed. Whenever a friend
posts a message, the camera
pans to that user and displays
what they've posted.

4. POP-BOOK
Displays your contacts as
marbles. They pop and float
up when your friends post
something. This includes
photos, videos, and status
updates from many social
networks. Tilting the app lets
you play around with the
physics of the marbles as well
as social attributes that are
weighted towards your
interests.

5. CLOTH UI
In the cloth UI the user can
push and pull the cloth. The
interplay between the
shading, the cloth dynamics,
and the user interaction are
fluidly entrancing. This was
prototyped in Processing and
implemented it in OpenGL ES
on Nvdia’s Tegra chip.

6. FIREWORKS
The Fireworks UI let’s a user
gesture on the screen to
create fields of energy which
then join to increase in level
and create colorful dynamic
effects. A UI’s responsiveness
to play is what builds an
emotional bond between user
and device.

7. SOCIAL ADDRESS BOOK
In 2007 Protohaus released
the first social address book.
Fidg’t was adapted by
Motorola for their Blur
product. It aggregated multiple
social network accounts from
Facebook, Myspace, Flickr, and
many more into your phone’s
address book. It was a real-
time news feed, photo sharing
app, and IM client. Today it is a
common app on many
phones.
Java and Windows Mobile

11. MOBILE SOCIAL TV
Before media-checkin applications were prevalent Protohaus had prototyped the next app
‘tvwithme’ for a major CE company. The confluence of mobile, social, games/content, and
large displays creates dynamic opportunities for next-generation social media interaction. This
is a new space that Protohaus will be very active for 2012-2014

12. A Social TV APP

13. Step 1. Find Show
tvwithme
Search Cancel
Favorites
Glee Fox
MadMen AMC
South Park
Comedy Central
Top Programs
24 Fox
Lost ABC
TopGear BBC
Shows Friends Guide Settings

14. Step 2. ‘Check In’

15. 3. Magic Moment :
TV is Social Again
tvwithme
Simon C.
Loved tonight’s...
24 Fox
1hrs. ago
Semi L.
So excited can’t wait!
Lost ABC
Yesterday
Rob R.
Hot cars!
TopGear BBC
2/15
Shows Friends Guide Settings

16. Rate & Twitter feed

17. Social Program Guide : Remote

18. 3D AUDIO APP
For the last several years
Protohaus has been
experimenting with engineers
and artists on true 3D musical
experiences. Concepts for
apps, hardware, environments,
and services have been
developed.

19. DESIGNER AS DIRECTOR
One of the most powerful shifts in consumer electronics has been developing for many years
it is both ephemeral and deep rooted. The strongest brands in the future will seek out and
retain individual creatives that understand consumer media and devices like a Martin
Scorsese understands film. Consumer electronics is becoming part of the fabric of experience
culture - consumers are looking for authentic and individual voices to develop an emotional
and intimate relationship with. If you ask me how to develop a breakthrough transmedia
campaign (in other words the future of CE) - I say find yourself an innovative digital director.
I can help you with that one.

20. TRON LIGHT DISC
Once in the system, users can redeem the acquired TRON light discs across a variety of
TRON programs, and promotions throughout the Disney world.
(1) (2) (3)
By capturing a TRON This TRON disc can be This TRON disc can be used to
related image on your used to enable a variety of unlock a variety of functions,
phone you receive a programs, promotions programs within the TRON
TRON disc. within the TRON universe universe

21. Acquisition
Before the film Daft Punk tell the audience they can get a free track. They show and
tell the audience they can text ‘DISC’ to 42424 or using Google Goggles they can
snap a picture of the disc.

22. Sharing As soon as the user engages with the free track they are encouraged
to share it and the disc with their friends and get points.
1. Points for: sharing, completing
campaigns
2. Overall leader board - points unlock
graphics that can be added to your
avatar. (tron suit, dics, cycle other gear)
Blue Disc: basic campaigns for current
film
5pts
Green Disc: access and engagement
with next film - ongoing story line
Purple Disc: chances to have your
likeness in the next film, premier, meet
and greet

23. Campaigns
Campaigns are chosen by the customer or
triggered by time or location. For example:
proximity to a movie theatre or Disney
Store. Campaigns drive purchases by
offering time-limited giveaways and points.

24. THANK YOU
Protohaus
1050 S. Flower st. #516
Los Angeles CA 90015
edu@protohaus.com
310-428-3311