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My journey started in a parking garage in
Oklahoma City, 1993.
3
You completely
transformed
OKC with
collaborative
investment with
a discipline of
collaboration
You rebuilt this region’s Civic Economy
so the Market Economy could flourish
Oklahoma City is now a national model of
transformation
Now, let me share my journey since
I left OKC in 2000
9
Strategic Doing is a strategy
discipline designed for open, loosely
connected networks
10
Strategic Doing enables people to form
action-oriented collaborations quickly,
move them toward measurable
outcomes, and make adjustments along
the way.
11
Strategic Doing is an open source
operating system for collaboration,
open innovation and ecosystem
development.
What really happened in that parking
garage?
High tech optics
factory run by
Chinese military,
1991
From my work in China, I knew
really big shifts were underway
A chance conversation with a physicist in
1992 pointed me to the power of open
source software development
In 1993, it was pretty clear that we were at
the beginning of a really big transition
between hierarchical and network thinking
Core Question 1: How do we move from
strategic planning to strategic doing?
Core Question 2: How do we overcome
fights over turf and get people moving in
the same direction?
Stories from Charleston, Milwaukee,
Purdue, New Jersey, Flint, the Hague,
Brisbane , Puerto Rico
Meet Ernest. His question in 2001:
“How could we build a dynamic technology
cluster in Charleston ?”
Ernest Andrade
Today…The 75th largest metro…
…among the 10 fastest growing in
software and Internet technology
✓13 regions nationally
✓$15 million each
✓3 years to innovate
2005: A challenge from the federal
government: “Transform your Workforce
System”
We used talent maps that I began
developing here in OKC
0
7,500
15,000
22,500
30,000
Began Training Completed Training Degrees/Certificates
Goal Result
2.7 X
2.9 X
2.7 X
Result: We exceeded goals by nearly 3X…
40% of the national results with 8% of
the money
© 2008, Brian D. Thompson, UWM Research Foundation 10/6/08
Funds
Fluid Transport/
Civil & Ind. Engr.
Detection
Materials
Bioscience
Pumps/ Valves/
Components
Analysis/
Measuring/
Control
Water User
Consumer
Products
Treatment/
Processing/
Softening
Utilities
Funding Agencies
Academic Institutions
Private Sector
Public Sector
We launched the Milwaukee Water
Cluster in 2008
DOE
EPA
NSF
USDA
DoD
NOAA/DOC
Interior
World Bank
Foundations
International
Partners
NIH
Greater
Milwaukee
Foundation
UWM
Marquette
UW-Madison
WATER Inst.
Chem & Biosci
School of Freshwater
Science
CEAS
Physics
MSOE
Fluid Power
Rapid Proto Center
M7/GMC
MMSD
City of
Milwaukee
DNR
UNDP
Federal
Government
Municipalities
Water Council
Pentair• Filtering & purification
GE
Badger Meter
• Water meters
• Meter reading systems
Procorp• Water reuse & softening
• Phosphate & radium removal
AO Smith
• Water heaters
Kohler
• Faucets
• Materials, coatings, plating
• Casting technology
Miller Coors• Intake quality, output quality
• Energy consumption
AquaSensors
Thermo Fisher
Scientific
Fall River
Great Lakes Water
• Water treatment equipment Advanced
Chemical Systems• Ind. wastewater treatment
CH2MHILL
• Engineering services
ITT
Sanitarie• Wastewater treatment
design
Flygt
• pumps
SiemensJoy
Bucyrus
Veolia
• Water utilities
Environmental
Energy
Efficiency
Processing &
Treatment
Monitoring &
Detection
PaulRich
Mayor Governor
Milwaukee followed the lessons of
collaborative investment pioneered in OKC
Fast forward: Milwaukee is now a global
hub of fresh water technology
And remarkable initiatives have emerged…
29
2012: How can we transform engineering
education at 50 universities?
30
We used Strategic Doing with our partners to
transform engineering education at 50
universities: over 500 collaborations launched
31
2016: How do we
make space research
more productive?
• When Elizabeth Taylor was given the responsibility of convening
both the Space Biology Program and the Human Research Program to
look for points of intersection and collaboration, she turned to
Strategic Doing. 
• In the space of a couple of days in the heart of Silicon Valley in
California, she and her team guided conversations that led to the
launch of several complex collaborations, and perhaps even more
valuable, an on-going conversation about progress and what should
be accomplished next.
2016: How do we develop a roadmap
for condition-based maintenance
across the destroyer fleet?
Strategic Doing allows a
business to quickly
identify an interested
ecosystem of local
businesses that have a
collective interest in and
capability to solve a
defined customer
problem.
Todd Tangert,
Former Combat Systems
Architect, Lockheed
Corporation
I’ve worked with large
companies trying to do
open innovation, but the
Strategic Doing process
is unique. This is the
most clear an concise
open innovation process
I’ve seen.
Mark Scotland, CEO
4.0 Analytics
2011: Could we use Strategic Doing
to reduce teenage homicides?
Strategic Doing
gives us the
power to
change our
lives, our
neighborhoods
and our
communities.
AGILE STRATEGY LAB / / APRIL 2017
Bob Brown
Associate Director
Center for Community and Economic Development
Michigan State University
Paul Colits, Former
President, Australia New
Zealand Regional Science
Association
The best economic
development
methodology I have
seen in twenty years is
called Strategic Doing.
41
Simple, but not easy questions
lead us to the other side of
complexity
Questions for a
Clear Strategy
Questions to
Design a Strategic
Conversation
Rules to Guide a
Strategic
Conversation
2
4
10
A growing number of universities are
embracing this open source approach
44
We can teach these skills broadly and
at scale…We have developed a cross-
cultural approach to complex
collaboration
Las 10 reglas del
hacer estratégico
ED MORRISON
PURDUE AGILE STRATEGY LAB
We are engaging the next generation
of leaders
Thank you!

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Oklahoma City: The Birthplace of Strategic Doing

  • 1.
  • 2. My journey started in a parking garage in Oklahoma City, 1993.
  • 4. You rebuilt this region’s Civic Economy so the Market Economy could flourish
  • 5.
  • 6. Oklahoma City is now a national model of transformation
  • 7. Now, let me share my journey since I left OKC in 2000
  • 8.
  • 9. 9 Strategic Doing is a strategy discipline designed for open, loosely connected networks
  • 10. 10 Strategic Doing enables people to form action-oriented collaborations quickly, move them toward measurable outcomes, and make adjustments along the way.
  • 11. 11 Strategic Doing is an open source operating system for collaboration, open innovation and ecosystem development.
  • 12. What really happened in that parking garage?
  • 13. High tech optics factory run by Chinese military, 1991 From my work in China, I knew really big shifts were underway
  • 14. A chance conversation with a physicist in 1992 pointed me to the power of open source software development
  • 15. In 1993, it was pretty clear that we were at the beginning of a really big transition between hierarchical and network thinking
  • 16. Core Question 1: How do we move from strategic planning to strategic doing?
  • 17. Core Question 2: How do we overcome fights over turf and get people moving in the same direction?
  • 18. Stories from Charleston, Milwaukee, Purdue, New Jersey, Flint, the Hague, Brisbane , Puerto Rico
  • 19. Meet Ernest. His question in 2001: “How could we build a dynamic technology cluster in Charleston ?” Ernest Andrade
  • 20. Today…The 75th largest metro… …among the 10 fastest growing in software and Internet technology
  • 21. ✓13 regions nationally ✓$15 million each ✓3 years to innovate 2005: A challenge from the federal government: “Transform your Workforce System”
  • 22. We used talent maps that I began developing here in OKC
  • 23. 0 7,500 15,000 22,500 30,000 Began Training Completed Training Degrees/Certificates Goal Result 2.7 X 2.9 X 2.7 X Result: We exceeded goals by nearly 3X… 40% of the national results with 8% of the money
  • 24.
  • 25. © 2008, Brian D. Thompson, UWM Research Foundation 10/6/08 Funds Fluid Transport/ Civil & Ind. Engr. Detection Materials Bioscience Pumps/ Valves/ Components Analysis/ Measuring/ Control Water User Consumer Products Treatment/ Processing/ Softening Utilities Funding Agencies Academic Institutions Private Sector Public Sector We launched the Milwaukee Water Cluster in 2008 DOE EPA NSF USDA DoD NOAA/DOC Interior World Bank Foundations International Partners NIH Greater Milwaukee Foundation UWM Marquette UW-Madison WATER Inst. Chem & Biosci School of Freshwater Science CEAS Physics MSOE Fluid Power Rapid Proto Center M7/GMC MMSD City of Milwaukee DNR UNDP Federal Government Municipalities Water Council Pentair• Filtering & purification GE Badger Meter • Water meters • Meter reading systems Procorp• Water reuse & softening • Phosphate & radium removal AO Smith • Water heaters Kohler • Faucets • Materials, coatings, plating • Casting technology Miller Coors• Intake quality, output quality • Energy consumption AquaSensors Thermo Fisher Scientific Fall River Great Lakes Water • Water treatment equipment Advanced Chemical Systems• Ind. wastewater treatment CH2MHILL • Engineering services ITT Sanitarie• Wastewater treatment design Flygt • pumps SiemensJoy Bucyrus Veolia • Water utilities Environmental Energy Efficiency Processing & Treatment Monitoring & Detection
  • 26. PaulRich Mayor Governor Milwaukee followed the lessons of collaborative investment pioneered in OKC
  • 27. Fast forward: Milwaukee is now a global hub of fresh water technology
  • 28. And remarkable initiatives have emerged…
  • 29. 29 2012: How can we transform engineering education at 50 universities?
  • 30. 30 We used Strategic Doing with our partners to transform engineering education at 50 universities: over 500 collaborations launched
  • 31. 31 2016: How do we make space research more productive?
  • 32. • When Elizabeth Taylor was given the responsibility of convening both the Space Biology Program and the Human Research Program to look for points of intersection and collaboration, she turned to Strategic Doing.  • In the space of a couple of days in the heart of Silicon Valley in California, she and her team guided conversations that led to the launch of several complex collaborations, and perhaps even more valuable, an on-going conversation about progress and what should be accomplished next.
  • 33. 2016: How do we develop a roadmap for condition-based maintenance across the destroyer fleet?
  • 34. Strategic Doing allows a business to quickly identify an interested ecosystem of local businesses that have a collective interest in and capability to solve a defined customer problem. Todd Tangert, Former Combat Systems Architect, Lockheed Corporation
  • 35. I’ve worked with large companies trying to do open innovation, but the Strategic Doing process is unique. This is the most clear an concise open innovation process I’ve seen. Mark Scotland, CEO 4.0 Analytics
  • 36. 2011: Could we use Strategic Doing to reduce teenage homicides?
  • 37. Strategic Doing gives us the power to change our lives, our neighborhoods and our communities. AGILE STRATEGY LAB / / APRIL 2017 Bob Brown Associate Director Center for Community and Economic Development Michigan State University
  • 38. Paul Colits, Former President, Australia New Zealand Regional Science Association The best economic development methodology I have seen in twenty years is called Strategic Doing.
  • 39.
  • 40.
  • 41. 41 Simple, but not easy questions lead us to the other side of complexity
  • 42. Questions for a Clear Strategy Questions to Design a Strategic Conversation Rules to Guide a Strategic Conversation 2 4 10
  • 43. A growing number of universities are embracing this open source approach
  • 44. 44 We can teach these skills broadly and at scale…We have developed a cross- cultural approach to complex collaboration
  • 45.
  • 46. Las 10 reglas del hacer estratégico ED MORRISON PURDUE AGILE STRATEGY LAB
  • 47. We are engaging the next generation of leaders