2. IPTVLatino Overview
We provide a communication & rich media service delivery engine
to enable Rich online and mobile media/content (IPTV – P2P_TV)
leveraging social networking
We leverage multiple modes of communications and content that
cross multiple networks to add significant value in customer’s
interaction with people, systems and devices using existing
infrastructures.
We focus on the “Latin Market” and target the following:
– Consumers 18-35
– Marketing – Online and Mobile/Wireless advertisers
– iHollywood, Artists, Indies and Brands
– XoIP Providers & MVNOs and Cable Operators
– Radio – Newspaper and TV Broadcasters
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Proprietary and Confidential.
Proprietary and Confidential.
3. THE MEANING OF FREE SPEECH
The acquisition by eBay of Skype is a
helpful reminder to the world's trillion-
dollar telecoms industry that all phone
calls will eventually be free . . .
. . . Ultimately—perhaps by 2010—voice
may become a free internet application,
with operators making money from related
internet applications like IPTV . . .
[Economist, September 2005]
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Proprietary and Confidential.
Proprietary and Confidential.
4. Innovative Interactive Services
Enriched Entertainment and Communications for Person-to-person
communication, Real-Time & Non-Real-Time convergence,
including multimedia, IPTV, voice, data, music, game / social
network / presence
An infrastructure supporting sync/context Aware/semantic
multimedia sessions
Allow 3rd party development of services ( Google -Yahoo Maps,
GoogleTalk, SIMPLE, Flickr, XML-AJAX WebServices Mobile
Wireless Commerce, Advertisement and marketing
Nomadic / Portable / Roaming structure
P2PSIP_dSIP
3G-IMS
Re-usable modular functionality, business triggers and data
Context Aware Services (Active, Passive)
Access and Transport agnostic
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Proprietary and Confidential.
Proprietary and Confidential.
5. Perfect Storm
Web 1.0 Web 2.0 Web 1.0 Web 2.0
• Feature rich • Feature stingy
• DoubleClick • Google AdSense
• Lots of words • Few words
• Ofoto • Flickr
• Content produced by many
• Content produced by few
• Akamai • BitTorrent
• Architecture of participation
• Architecture of consumption
• mp3.com • Napster
• Remix culture
• Download culture
• Britannica Online • Wikipedia • Web as Platform
• Web as browser or web site
• Personal web sites • blogging • Web of documents (page-based) • Web of data (page-less)
• Control
• evite • Upcoming.org and EVDB • Contribution
• Centralized
• Page views • Cost per click • Decentralized
• Taxonomy
• Screen scraping • Web services • Folksonomy
• Content management • wikis
systems
Source: Tim O’Reilly 9/2005
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Proprietary and Confidential.
Proprietary and Confidential.
7. Web2.0 Meme
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Proprietary and Confidential.
Proprietary and Confidential.
8. NexWEB Framework
Decentralization
Relationship Managed By Customer
SaaS
User Participation
Right to Remix
Mass Service of Micromarkets
VoIP/SIP/P2P
Presence / IM / Context Based Services
Community Building
Users
Unique Formats Podcasting
Contributors
Copyrighted and IP Content VideoCasting
XML WebServices
Enrichment – Annotations Filtering
RSS,REST, SOAP
Hard to Recreate Data Sharing
Tagging
Permalinks, RDF
MashUPs Rating
Trust, Preference,
Context/ Location Based Services
Presence, Privacy Ambient Based Services
Collaboration
Social Search / Social Bookmarking
RIAs
AJAX
RoR
BitTorrent
IPTV (Interactive/ MultiModal)
Rewards/Mobile Payment
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Proprietary and Confidential.
Proprietary and Confidential.
11. Interactive IPTV – Mobile - Web
Interact with Brands and Media Events
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Proprietary and Confidential.
Proprietary and Confidential.
12. Latin Music Videos – Movies - Songs
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Proprietary and Confidential.
Proprietary and Confidential.
13. mCommerce ..Purchase advertised product
See Product ID in AD ( Craiglist, Web, Magazine, eBay, TV )
1- Contact us using SMS
3-We request confirmation of
PurchaseRequest via SMS
2- Include ProductID in body of
message. 5- We process
PurchaseRequest through
4. We confirm your Purchase
your selected preferred
Request
method
6. You receive goods product
5A- We send purchase
service base upon approved
approval notice to vendor
fulfillment method.
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Proprietary and Confidential.
Proprietary and Confidential.
14. Retailer – FastFoods
1- You see an SMS2Buy code in AD, McDonald, Starbucks, etc
2- SMS/Message code to number shown or Intelligent Agent
3- We confirm order , after it we process request and notify store
4- Item or product is then fulfilled based upon preferred method.
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Proprietary and Confidential.
Proprietary and Confidential.
15. Out-Home – Out-Office Marketing
In the US, more people have mobile phones than TVs.
There has never been a better time to implement mobile advertising
Consumers are becoming increasingly technology literate (72% of mobile phone
owners have changed their ringtone) and evermore multimedia savvy (68% of
Nokia mobile phone owners have played a game on their handset).
At the same time, consumers are spending more time on the go, leading to
explosive growth in OUT-OF-HOME Advertising.
Improve brand recall
Reinforce brand positioning
Increase direct response
Stimulate sales
Improve your return on outdoor advertising investment
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Proprietary and Confidential.
Proprietary and Confidential.
16. XoIP SDP Reference Infrastructure
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Proprietary and Confidential.
Proprietary and Confidential.
17. XoIP TecKNOWlogy Ecosystem Reference Architecture
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Proprietary and Confidential.
Proprietary and Confidential.
20. Business Models
Business and revenue models
Google – Amazon – eBay Model
Subscription (Ala Carte)
Advertising (See Google )
Flat Fee
Pre-Paid / Post-Paid
Calling Party Pays and Event Based billing
Bill and Keep
Software as a Service
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Proprietary and Confidential.
Proprietary and Confidential.
