Learn what website errors you might be making and MUST correct in order to capture leads, inspire clients and get them to hire you.

1. 5 Critical Website
Changes to Turn your
Website into a Profit
Powerhouse!

2. Presenter: Craftwerks New Media,
Inc
 Craftwerks New Media is a custom web design
and development company. The Craftwerks
team brings over 15 years of design and
developing to the online media industry.
 Erica Wiley – founder and CEO,
erica@craftwerks.com
 www.craftwerks.com

3. ACCION USA
 Nonprofit organization that offers business
loans and financial education to entrepreneurs
 Loans between $1,000-$50,000
 www.accionusa.org
 info@accionusa.org

4. Why is it important for business
owners to have a compelling
website?
 Convert visitors to leads, who then can
become paying clients
 Website should look good aesthetically, easy
to navigate, and be functional
 Website copy needs to have a clear message
AND a call to action

5. Key things to avoid in your website
design
 Outdated design = lose credibility
 Stay away from Template or “build your own”
development tools = end up looking similar to
other websites and could lose professional
appearance

6. Questions to ask when interviewing
a web designer or developer
 Do you understand what my business is
about?
 Tell me how a website will benefit my
business.
 Do you build from scratch, use templates, or a
content management system
 What level of power will I have over future
changes and updates?
 Do you outsource any part of the development
or design? (Know exactly who you are working
with)

7. What do I look for with Google
Analytics?
 # Daily Usage – track the number of visitors to
your website over time. Look for unique
visitors v. total visitors
 # Popularity with pages – which sections of
your site are most/least visited? Do they match
the purpose of your visit?
 # average time spent – how long do visitors
spend looking around
 #referring websites – where are you visitors
coming from?

8. Avoid colors that are hard to
read
 The red on
black lettering
is difficult to
read.

9. Don’t scare away visitors
 By requiring
they enter in
too much
information. All
you need
initially is an
email and a
name.

10. Be aware of your page titles
 It will show
up when
people
Google your
site. Be sure
to include
information
about what
your
business
does.

11. Keep your navigation intuitive
 Make sure
that you
keep your
navigation
consistent
and
intuitive so
that people
can find the
information
they are
looking for.

12. Include Ecommerce, if
applicable
 Include
Ecommerce
sites if you
can. Credit
card sales
are high and
repeat
clients are
likely to buy
from you
online.

13. For more information
 About Craftwerks or website tips visit:
www.craftwerks.com or contact Erica
erica@craftwerks.com
 About ACCION USA, business loans, and
other financial/business education workshops
visit: www.accionusa.org
 To apply for a loan visit
www.accionusa.org/apply or call toll free at 1-
866-245-0783