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Facebook 101 for Student Affairs

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Facebook 101 for Student Affairs

  1. 1. Using<br />)<br />(<br />Presented by: <br />Ed Cabellon, Director – Rondileau Campus Center<br />Bridgewater State University (MA)ed.cabellon@bridgew.edu<br />StudentAffairs.com Webinar – Monday, August 22, 2011<br />http://about.me/edcabellon | @EdCabellon | #SAfb<br />
  2. 2. Learning Outcomes<br />Why use FB?<br />Lexicon / Privacy<br />Pages v. Groups<br />Management<br />
  3. 3.
  4. 4. With so many things to think about,<br />Where do we start?<br />What is your plan?<br />
  5. 5. Strategy &<br />Support <br />Success?<br />A Student Affairs<br />Social Media Plan<br />Listen<br />Branding<br />Management<br />Listen<br />
  6. 6. What is<br />?<br />Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc.[1] As of July 2011, Facebook has more than 750 million active users.[6][7] Users may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. Facebook users must register before using the site. Additionally, users may join common-interest user groups, organized by workplace, school or college, or other characteristics. The name of the service stems from the colloquial name for the book given to students at the start of the academic year by university administrations in the United States to help students get to know each other better. Facebook allows any users who declare themselves to be at least 13 years old to become registered users of the website.<br />Source: http://en.wikipedia.org/wiki/Facebook<br />
  7. 7. Facebook has evolved from a reflection of your personal life, to a reflection of your LIFE.<br />
  8. 8. Lexicon<br />“Friends” are <br />really “Connections”<br />“Privacy” is really “Access”<br />“Tagging” is really “Mentioning”<br />
  9. 9. Search<br />Info<br />Profile Pic<br />Management<br />Friends <br />List<br />Ads<br />Chat<br />
  10. 10. https://www.facebook.com/friends/edit/<br />Create lists<br />Managing list(s)<br />List of Lists<br />
  11. 11. https://www.facebook.com/settings/?tab=privacy<br />Basic Info Mgt.<br />Click here to manage settings<br />I recommend this setting.<br />Very important to check these regularly.<br />
  12. 12. How do others see your profile?<br />Control settings here.<br />Don’t forget about your photo albums!<br />
  13. 13. Custom Privacy Settings<br />Insert lists or names here to share this profile content.<br />Insert lists and/or names here<br />to hide this content <br />
  14. 14. Other Privacy Settings Areas<br />
  15. 15. Recommended Practices<br />Facebook Groups (https://www.facebook.com/bookmarks/groups )<br /><ul><li> Used to connect people of a particular organization or cause
  16. 16. More private than a Fan Page, more “internal” communication among group members.
  17. 17. 3 Types: Open, Closed, Secret
  18. 18. Not searchable through Google or other search engines.</li></ul>All <br />Groups<br />Group Activities<br />Share <br />docs!<br />Chat!<br />
  19. 19. Recommended Practices<br />Management<br />Facebook Fan Pages (https://www.facebook.com/bookmarks/pages )<br /><ul><li> How often do you “enlist” your community members to get involved with your office and connect in person?
  20. 20. How do you mirror in-person engagement on Facebook?
  21. 21. Is your content entertaining? (Do you get ‘Likes’, Comments, and Mentions?)
  22. 22. Personalize your Fan Page URL after 25 fans! (ex. http://facebook.com/BSUcampuscenter)
  23. 23. How do you measure success? (e.g. “Likes?”, Comments)</li></ul># of times this <br />Post has been rendered<br />On a user’s browser<br />(Likes + Comments) / <br />impressions<br />200x600 px<br />
  24. 24. Assessment – Fan Page Insights<br />Shows: Active Users,<br />Daily Users, Likes, <br />Demographics, Media<br />Consumption, External<br />Referrers<br />Specify date range<br />Total number of Likes<br />and comments in range<br />specified<br />Total number of views<br />In the range specified<br />
  25. 25. Assessment – Fan Page Insights<br />Total number of views<br />In the range specified<br />Total number of Likes<br />and comments in range<br />specified<br />Top viewed posts <br />on your fan page<br />Breakdown of content<br />contact on your fan page<br />
  26. 26. The communities you wish to build are already online…<br />
  27. 27. …Your job is to bring them together.<br />(pssst! You already know how!)<br />
  28. 28. BUT HOW?!?!<br />
  29. 29. Run contests & scavenger hunts via Facebook Fan Page<br />End your posts with question marks to spur conversation<br />Upload photos from events and ask your Fans to “tag” themselves!<br />Promote other Fan Page content and ask them to do the same!<br />Listen: <br />Info Desks<br />Student Convo<br />Time of year?<br />
  30. 30. Management<br />It takes a team approach to make Facebook implementation work!<br />If there are inflammatory comments, how will you handle them?<br />Decide on timing and frequency of posts ahead of time.<br />Mirror your <br />“in-person” conversations “online”<br />Raise their technology fluency for better chance at success.<br />Decide where content will come from and who will post it.<br />
  31. 31. Thumbs Up:<br />How to know if you’re doing well!<br />As a Student Organization<br /><ul><li>You rely on volunteers to make things happen.
  32. 32. Those managing the Social Media accounts need to be mindful how they use it personally.
  33. 33. Get as many people involved in the process of creating content.</li></ul>As a Department<br /><ul><li>You are paid to represent the institution.
  34. 34. Involving a small group of staff, graduate staff, and paid student employees to manage it all.
  35. 35. Be a connector and promote other campus departments, organizations and programs on your pages!
  36. 36. Facebook Success:
  37. 37. Comments and Likes on Posts
  38. 38. Other Facebook Users Tag Your Organization in their posts
  39. 39. Community is posting questions and comments on your wall
  40. 40. Tied back to your learning outcomes and division goals</li></li></ul><li>What is next/now in Facebook?<br />Facebook Places (Mobile App to “Check In”) | Facebook Video Chats (via Skype)<br />Higher Education Facebook Apps (e.g. Schools on Facebook (Inigral) & RoomSync)<br />
  41. 41. Using<br />in Student Affairs<br />)<br />(<br />Presented by: <br />Ed Cabellon, Director – Rondileau Campus Center<br />Bridgewater State University (MA)ed.cabellon@bridgew.edu<br />StudentAffairs.com Webinar – Monday, August 22, 2011<br />http://about.me/edcabellon | @EdCabellon | #SAfb<br />