Programmatic kereskedelem
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Marketing
Internet Hungary 2016
Edit Ditte SzabóSeguir
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Programmatic kereskedelem
- Szabó Edit Digital marketing Lead Microsoft Internal – 12/19/2014 Programmatic és kereskedelem
- Helyette(m) is van más? 1. Mi történt? 2. Miért történt? 3. Mi fog történni? (prediktív) 4. Mit történjen emiatt? (preszkriptív) Alapja: Machine Learning Ha a gép avatkozik be: Programmatic
- 70%piaci forgalom és IoT használat B2B szenáriókból származik majd McKinsey & Company 21 billió összekapcsolódott “tárgy” 2020-ra —Gartner $1.3 trilliós IoT piac 2020-ra —IDC
- Mi a mi jövőnk ebben? Mobile Social “IoT” Natural interfaces Machine learning Quantum computing Megérteni a felhő- szolgáltatásokat Összekötni a fizikai és digitális világot Átalakítani az értékesítési folyamatokat Követni a folyamatos változásokat Fejleszteni az ember- központú designt Használni a gyorsabb és okosabb szolgáltatásokat Növelni a fenntarthatóság Cloud Data
Notas do Editor
- Presenter guidance: Use this slide to explore the potential that technology has to transform the enterprise. Discuss 1-2 scenarios as examples of innovative work we’re doing with customers today and use this as a springboard to discuss the innovation agenda with your customer. Key points: Over the past several years, enterprises have invested in specific technology-led initiatives, like enabling a mobile workforce, modernizing infrastructure with cloud technology, or getting value out of big data. Looking ahead, we believe organizations must that take a collective and ongoing approach to reimagining what’s possible with the latest technology capabilities. How might you deliver crowdsourced services? Technology availability has finally created a shift where individuals outside your business can organize and act faster than you can internally. In a world where everyone and everything is becoming constantly connected, what data can your customers and products collect and how can that data add value through increased differentiation or revenue? Examples: Hyper-local environmental conditions, like real-time road and weather conditions, could improve transportation safety and routing. Real-world insights into how a product is used, like tire speed, road conditions, and air pressure of an automobile tire, can inform the research and development process and change how products are designed, sold and serviced. Traditional centralized services, like security monitoring, could be re-architected for self-service, relying on neighbors in addition to or instead of call centers. How might you grow your global business more sustainably? As global population grows, resources such as energy and water will have an increasing impact on enterprises. At Microsoft, we’ve taken a three-pronged approach to becoming carbon neutral: lean, green and accountable. How might you use technology to become a more sustainable business? Examples Connecting disparate building equipment systems (lighting, HVAC, etc.) into an integrated management platform can help manage energy consumption in your facilities. How Microsoft did it: http://www.microsoft.com/en-us/stories/88acres Sourcing emerging technology (like machine learning) from carbon neutral cloud providers can help you avoid increasing your datacenter footprint. Carbon neutral cloud providers utilize green power through a number of ways, such as making power purchase agreements with wind farms, making equity investments in green power projects, generating power on-site, and purchasing renewable energy. Microsoft is carbon neutral: http://www.microsoft.com/Environment/our-commitment/our-footprint.aspx Using a business intelligence solution to track, report and manage your global footprint and then regularly cascading the costs of environmental impact throughout the business helps drives accountability and includes sustainability in financial planning discussions. How Microsoft does it: http://aka.ms/carbon and http://aka.ms/carbonfee How might you reinvent your value chain? As customers look beyond buying stand-alone products to expecting a connected experience, how might you shift from a product company to a service provider? Examples: An insurance provider could move from aging systems to a connected, dynamic platform to more quickly provide new services directly to customers. A discrete manufacturer could offer customized or personalized clothes or shoes through streamlined logistics/sourcing. A process manufacturer could pair centralized production with localized finishing to gain economies of scale with hyper-local products. How Carslburg took their brewery “glocal”: http://news.microsoft.com/2014/09/16/the-carlsberg-group-goes-glocal-with-office-365/ A company could monetize their data and insights by publishing it through a data marketplace. Microsoft Azure Marketplace: https://datamarket.azure.com/browse/data A manufacturer could use the cloud to prototype and test new products or manufacturing processes more quickly. A retailer could adopt more demand-driven principles and flexible manufacturing to become responsive to what’s selling in stores. Retail innovation: http://blogs.microsoft.com/business-matters/2015/01/12/2015-the-year-of-on-demand-personalized-shopping/ A manufacturer could adopt 3D printing to deliver highly personalized goods quickly, such as prosthetics. How might you bridge physical and digital worlds? Today’s mobile smartphones provide more computing power than used to launch the Apollo space missions or even the space shuttle. With this power—and connectivity to virtually unlimited computing power in the cloud—comes amazing capabilities to offer engaging experiences that add enjoyment and value. Examples: A sports team can augment the stadium experience with digital experiences that add fun and promote deeper engagement. How Microsoft and Real Madrid are transforming how futbol is played, coached, watched and experienced: http://www.microsoft.com/en-us/realmadrid Shoppers in a retail clothing store (or online) could try on clothes virtually or get opinions from others about what looks good on them. Cities could make navigation easier, safer and more enjoyable. How Microsoft and Guide Dogs UK are helping visually impaired people safely navigate their surroundings: http://lumiaconversations.microsoft.com/2014/11/14/microsoft-research-3d-soundscape-technology-helps-visually-impaired Schools can transform learning by using technology to promote exploration, trial and peer-to-peer sharing with the teacher becoming a learning guide. How might you improve operations to provide continuous uptime? The Internet of Things (IoT) is here today in the devices, sensors, cloud services, and data your business uses. Connecting the devices and line-of-business assets you already have can help improve efficiencies, enable innovation and transform your business. Examples: A factory could use machines monitored by the equipment manufacturers to help minimize downtime. How Lido Stone Works built an intelligent factory: http://www.microsoft.com/en-us/server-cloud/customer-stories/lido-stone-works.aspx Manufacturers could automate plant operations by connecting with a streamlined management environment. How KUKU created a connected factory with 60,000 devices: http://www.microsoft.com/en-us/server-cloud/customer-stories/KUKA-robotics.aspx Enterprise IT could use modern analytics systems and processes to improve network security monitoring. How might you deliver faster, smarter service to your customers? We’re now in the age of the customer where experiences differentiate brands and products. Examples: An appliance manufacturer could constantly improve its product by monitoring product use information to update equipment performance and schedule proactive service with a customer. An elevator manufacturer could use artificial intelligence to improve the speed and efficiency of service. Microsoft Research proof of concept: http://blogs.microsoft.com/firehose/2014/01/17/watch-as-the-head-of-microsoft-research-shows-smart-elevator-that-uses-artificial-intelligence A retailer could provide a more immersive shopping experience and facilitate faster checkouts and better service with cloud-based technology. Microsoft and GameStop collaboration: http://news.gamestop.com/press-release/business/gamestop-takes-retail-innovation-next-level A transportation/hospitality provider (airline, train, cruise ship, hotel, etc.) could streamline the traveler experience, enabling all services through a customer’s smartphone. How might you advance human-centric design? Machine learning and artificial intelligence are now enabling some amazing experiences. Examples: A company could provide more personalized customer service by using artificial intelligence to recognize customers when they approach a service desk. Microsoft Project Adam recognizes any object with a neural network: http://blogs.microsoft.com/next/2014/07/14/microsoft-research-shows-advances-artificial-intelligence-project-adam/ A company could provide multi-lingual customer service. Skype Translator provides the ability to speak another language without learning one, translating spoken or written (ie. Instant messages) language in real-time. http://www.skype.com/en/translator-preview/ A company could add voice commands to their app, enabling more seamless mobile moments. Cortana integration with Insteon example: http://www.techhive.com/article/2454273/insteons-cortana-integration-will-let-windows-phone-users-talk-to-their-house.html A company could enable anyone to discover new information through a personalized content feed, helping improve cross-company collaboration. About Microsoft Delve: http://products.office.com/en-us/business/explore-office-delve A retail store could incorporate eye-tracking technology into interactive digital signage on the showroom floor. Steve Gleason’s ALS video: http://news.microsoft.com/stories/empoweringusall/index.html#