Can Web 2.0 positively impact Insurance organizations? A recent blogpost on the Buzz Machine says “no”:
“I think our relationship with an Insurance company is necessarily adversarial and one of mutual mistrust...I can't see any way that I'm going to see insurance as a social experience."
But Ori Fishler, Director of Internet Commerce for Edgewater Technology, will demystify the concept of Web 2.0 as simply a social blog spot by highlighting features that provide tremendous potential for insurance organizations, such as Mashups.
5. The Challenge: Can it work for Insurance? “ I can’t see any way that I’m going to see insurance as a social experience” “ I think our relationship with an insurance company is necessarily adversarial and one of mutual mistrust. Therefore it is impervious to social tools” Jeff Jarvis, his blog, 4/26/08 Overall, without surprise, the insurance industry has not adopted social tools. Jeremiah Owiang, on his blog. 4/26/08
9. Spheres of Web 2.0 Activities and Benefits Collaboration and Engagement Social Activity and Interaction Ease of doing Business , Anytime, Anywhere. Customer Satisfaction , Loyalty, reduced costs Build Relationships , get immediate feedback and gain Loyalty Visibility into Trends , opinions and problems. A chance to influence. Better Service and understanding of products and options Outlet to opinions , Risk Prevention advice and self expression For Customers For Insurers Self Service
10. Insurance Web Communication and Collaboration Landscape Public Website Agent White Label Client Self Service Agent Portal Client Self Service Employee Portal Insurance Related Public Forums Agent Collaboration: blogs, forums Employee Collaboration Client Collaboration Public Collaboration Agent - Client Collaboration Agent Blogs and Forums
In the next 20 minutes I’d like to focus on the relevancy of Web 2.0 for insurers and talk about trends and opportunities we see for insurance specific solutions.