VIDEO: http://www.youtube.com/watch?v=VR8ac30f46k When working as a developer for a Software Development Company, is easy to lose perspective on who you are developing for, and who are your users. This presentation tries to raise awareness on user centric design so that software engineers and developers take advantage of related concepts, such as personas.

1. per•so•na|p!rˈsōn!|
noun ( pl. personas or personae |-ˈsōnē| )
the aspect of someone's character that is presented to or
perceived by others: her public persona. In psychology, often
contrasted with anima.
• a role or character adopted by an author or an actor.
ORIGIN early 20th cent.: Latin, literally ‘mask,
character played by an actor.’
Edgar Anzaldúa
User Experience Lead

2. per•so•na|p!rˈsōn!|
noun ( pl. personas or personae |-ˈsōnē| )
the aspect of someone's character that is presented to or
perceived by others: her public persona. In psychology, often
contrasted with anima.
• a role or character adopted by an author or an actor.
ORIGIN early 20th cent.: Latin, literally ‘mask,
character played by an actor.’
Edgar Anzaldúa Mexican Ed
User Experience Lead Specialist

3. our users

4. perception + empathy

5. story

6. exercise

7. exercise

8. exercise

9. exercise

10. exercise

11. exercise

12. exercise

13. exercise

14. example
abstract tangible

15. Mona Lisa
abstract tangible

16. abstract tangible

17. Home
abstract tangible

18. Truth
abstract tangible

19. our users
abstract tangible

20. abstract
our users
are somewhat

21. perception + empathy

22. Persona

23. Persona
TechnicalKnowledge Form Factor
FrustrationsGoals
Name
A
Great Day
Role
Motivations
FrequencyofUse
Reasons
to
Use
Primary Use
YearsofExperience
Back Story
Environment
DomainKnowledge
Pain Points
Risks
Activities