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Three Rules for Using Twitter
         Hashtags


         by echogravity
Twitter
Twitter

If you’re reading this, you’re probably
one of the 500 million Twitter users.
Twitter


You’ve created an account
Twitter


You’ve uploaded a picture
Twitter


You’ve tweeted a time or two
Twitter

But are you using Twitter to it’s full
            potential?
Twitter



It’s about strategy.
There are these little signs
called
#hashtags
#hashtags
[hash-tags] Noun
	
  
	
  




1. A string of text, no spaces,
following a hash sign (#) that’s
searchable on Twitter
#hashtags
[hash-tags] Noun
	
  
	
  




2. An invaluable marketing device,
similar to SEO, for use on the social
media tool called Twitter
#hashtags
[hash-tags] Noun
3. #ACreativeAndFunWayToBrand
YourCompany
these
#hashtags
are important
in your overall Twitter
are important
in your overall Twitter
#strategy
So,
So, here are 3 rules to follow
So, here are 3 rules to follow
       as you use
#hashtags
1. #ChooseWisely
2. #DontOveruse
3. #BeCreative
1. #ChooseWisely
2. #DontOveruse
3. #BeCreative
Hashtags on Twitter are searchable.
So, you could either use a common
           hashtag like
So, you could either use a common
           hashtag like
        #marketing
So, you could either use a common
            hashtag like
          #marketing
that many Twitter users search for,
So, you could either use a common
            hashtag like
          #marketing
that many Twitter users search for,
              OR!
So, you could either use a common
            hashtag like
          #marketing
that many Twitter users search for,
              OR!
   You could make up your own
So, you could either use a common
            hashtag like
          #marketing
that many Twitter users search for,
              OR!
   You could make up your own
              for the sake of originality and creativity
So, you could either use a common
            hashtag like
             #marketing
that many Twitter users search for,
                     OR!
   You could make up your own
             for the sake of originality and creativity
    like:
So, you could either use a common
            hashtag like
             #marketing
that many Twitter users search for,
                     OR!
   You could make up your own
             for the sake of originality and creativity
    like:
          #ibmitbfom
IF you make up your own
IF you make up your own
    #ibmitbfom
IF you make up your own
        #ibmitbfom
be sure to explain it clearly the first
          time you use it
IF you make up your own
        #ibmitbfom
be sure to explain it clearly the first
          time you use it

     Starting a new hashtag!
IF you make up your own
        #ibmitbfom
be sure to explain it clearly the first
          time you use it

     Starting a new hashtag!
     Inbound marketing is the best
     form of marketing:
     #ibmitbfom
Brand yourself
Brand yourself with the hashtags
           you use
Brand yourself with the hashtags
           you use




 Because that’s what you’ll be
         known for.
Brand yourself with the hashtags
            you use
#PetGroomingTips



  Because that’s what you’ll be
          known for.
Brand yourself with the hashtags
            you use
#PetGroomingTips
    #ChocolateCoveredBananas


  Because that’s what you’ll be
          known for.
Brand yourself with the hashtags
             you use
#PetGroomingTips
      #ChocolateCoveredBananas
#CloudComputing
   Because that’s what you’ll be
           known for.
1. #ChooseWisely
2. #DontOveruse
3. #BeCreative
It’s a simple concept.
It’s a simple concept.

#technology
It’s a simple concept.

#technology #IT #developer
It’s a simple concept.

#technology #IT #developer
#WebDeveloper #hiring #job
It’s a simple concept.

#technology #IT #developer
#WebDeveloper #hiring #job
#coding #mashedpotatoes
#unicorns #blahblahblah
It’s a simple concept.

#technology #IT #developer
#WebDeveloper #hiring #job
#coding #mashedpotatoes
#unicorns #blahblahblah
   Is not a tweet.
It’s a simple concept.

         #technology #IT #developer
         #WebDeveloper #hiring #job
         #coding #mashedpotatoes
         #unicorns #blahblahblah
            Is not a tweet.
It IS:
It’s a simple concept.

         #technology #IT #developer
         #WebDeveloper #hiring #job
         #coding #mashedpotatoes
         #unicorns #blahblahblah
            Is not a tweet.
It IS:
    USELESS
It’s a simple concept.

         #technology #IT #developer
         #WebDeveloper #hiring #job
         #coding #mashedpotatoes
         #unicorns #blahblahblah
            Is not a tweet.
It IS:    NOT HELPFUL
    USELESS
It’s a simple concept.

         #technology #IT #developer
         #WebDeveloper #hiring #job
         #coding #mashedpotatoes
         #unicorns #blahblahblah
            Is not a tweet.
It IS:    NOT HELPFUL
    USELESS         FRANKLY,
                          ANNOYING
It’s a simple concept.

         #technology #IT #developer
         #WebDeveloper #hiring #job
         #coding #mashedpotatoes
         #unicorns #blahblahblah
            Is not a tweet.
It IS:    NOT HELPFUL
    USELESS         FRANKLY,
                          ANNOYING
Tweet to share useful information.
Tweet to share useful information.

    Not just to gain followers.
Tweet to share useful information.

    Not just to gain followers.
Because nobody likes a spammer.
1. #ChooseWisely
2. #DontOveruse
3. #BeCreative
Our third rule of hashtag strategy
                 is
Our third rule of hashtag strategy
                 is
      don’t over-strategize.
Be creative
Be fun
Be imaginative
Be original
Be engaging
It’s about balance
It’s about balance!




                      Photo	
  curtesy	
  of	
  hans	
  s	
  
We hope this was helpful
Questions?
Questions? Comments?
Send us a tweet!
Send us a tweet!
@echogravity with the hashtag:
      #hashhabits
Or visit our website
Or visit our website
http://echogravity.com/
Three Rules for Using Twitter Hashtags

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