3. Know what your consumers are speaking about you Set up campaigns to make it go viral Ease your internal communication and expenses Let you consumer interact and be available for you at universe of you own Become virtual world popular Maintain better relationships Get benefitted from user generated contents & intelligence Engage customers for experiential marketing Know trends, customer insights, obtain reviews and opinions 24/7 Support and problem solving Combine customers and experts
5. Define Purpose Collaboration Interactive Marketing Online Office Online Reputation Management Branding Collated Ideas Word of Mouth CRM Customer Service Personal Branding Research 2.0 Consumer Community Experiential Marketing
6. POSTING / MONTH Define target audience Set monthly objectives # of clicks # of unique visitors # of subscriptions # of Re-tweets etc Set Strategy, distinguish target audience, decide action and control element Identify suitable tools for reaching or create one Ex: Twitter, Facebook, New Portal etc. Create interactive strategy, videos, messages, slideshare, blog contents etc. Interact and create a network of people interested in you and your services Gear up for the next month activity and obtain guidance from industry experts for actions