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Sustainability Focused Brand Communications
Climate Change
           Carbon Emissions
   Low Carbon
                  Sustainability
Recycling              Triple Bottom Line
         Waste Reduction
 Carbon Neutral
                  Global Warming
6.7 billion
consumers




...and counting !
The rise of the
ethical consumer...
6% of the adult UK population
(2.8 million people) are
committed ethical consumers.

Co-operative Bank
Ethical Consumerism Report 2007
The overall ethical market
in the UK is now worth
£32.3 billion.

Co-operative Bank
Ethical Consumerism Report 2007
On average, every household
in the UK in 2006 spent
£664 in line with their ethical
values, compared to just
£366 in 2002.
Co-operative Bank
Ethical Consumerism Report 2007
Marketing
“There is enough for everyone’s need,
   but not for everyone’s greed.”

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Be Seen, Go Green Graham Lewis

  • 2.
  • 3. Climate Change Carbon Emissions Low Carbon Sustainability Recycling Triple Bottom Line Waste Reduction Carbon Neutral Global Warming
  • 4.
  • 5.
  • 7. The rise of the ethical consumer...
  • 8. 6% of the adult UK population (2.8 million people) are committed ethical consumers. Co-operative Bank Ethical Consumerism Report 2007
  • 9. The overall ethical market in the UK is now worth £32.3 billion. Co-operative Bank Ethical Consumerism Report 2007
  • 10. On average, every household in the UK in 2006 spent £664 in line with their ethical values, compared to just £366 in 2002. Co-operative Bank Ethical Consumerism Report 2007
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34. “There is enough for everyone’s need, but not for everyone’s greed.”