Find out what it's like to work with EBWAY Creative, a premier Internet Marketing and Web Design agency located in Fort Collins, Colorado. This slide deck will give you a behind the scenes look at our marketing solutions, web design services and our processes. You'll get a virtual tour from co-founder Jonathan Hinshaw as he takes on a journey to experience what it's like to work with EBWAY Creative. For information, watch the video tour here on our YouTube channel - https://www.youtube.com/user/ebwaycreativevideos Check us out online at www.ebwaycreative.com

1. We Create Experiences That Drive Results

2. 2
Welcome to EBWAY
over 1,500 successful web projects launched since 2006
Every
website
and
marke1ng
project
we
deliver
is
taken
through
a
pragma0c
and
innova0ve
process
that
has
been
carefully
designed
over
the
last
10
years.
Today,
we
con0nue
to
refine
this
process
in
order
to
create
the
best
possible
experience
for
the
industries
and
clients
that
we
serve.
Our
#1
goal
is
the
success
of
our
clients.

3. 3
Jonathan Hinshaw
co-founder, president @jonathanhinshaw
Passion
Part
Internet
sales
guru
and
part
branding
revolu0onary
–
my
main
goal
is
to
help
start-­‐ups,
small
business
owners
and
mid-­‐market
retailers
generate
the
revenue
they
need
to
succeed
in
today's
Internet
driven
marketplace.
Vision
I
understand
how
to
bridge
the
gap
between
business
and
web
technology
so
I
can
translate
your
key
revenue
driver
into
something
that
works
online.
Dedication
Having
been
both
a
coach
and
a
mentor
to
entrepreneurs
and
business
owners
across
the
globe,
I
understand
what
it
takes
to
create
a
successful
online
business
today.

4. 4
Our Solutions
revenue focused and results driven
Digital Strategy
Website Production
Social Media
SEO & PPC
Solving
the
toughest
online
Conversion
focused
web
design
Social
media
marke0ng,
marke0ng
challenges
with
our
and
standards
compliant
posi0oning
and
profile
results
focused
planning.
eCommerce
development.
op0miza0on
that
works.
Search
engine
op0miza0on,
paid
search
marke0ng
and
inbound
marke0ng
solu0ons.

5. 5
Online Success
how we approach our work
5 Keys To Online Success
Our
online
business
gurus
will
help
you
target
the
right
customers
by
crea0ng
user
personas
and
ideal
client
profiles
that
match
your
brand’s
goals.
Once
analyze
the
marketplace
we
create
the
digital
assets
needed
to
launch
your
campaigns
and
generate
conversions.
Our
marke0ng
professionals
will
then
op3mize
each
marke0ng
campaign
to
ensure
maximum
ROI.
That’s
how
it’s
done.
Target
Analyze
Create
Launch
Op3mize

6. 6
uberseo@ebwaycrea0ve.com
(970)
310-­‐0993
Let’s Connect
our #1 priority is the success of our clients

7. Customer
Experience
we love our clients!

8. 8
The EBWAY Experience
how we work with our clients
On Boarding
This
is
where
we
gather
all
your
informa0on
and
business
details
to
prepare
to
start
working
together.
Kick-Off Meeting
A
stakeholder
mee0ng
to
get
to
know
everyone
involved
and
setup
the
20,000U
view
of
the
project(s).

9. 9
Discovery
An
in-­‐depth
planning
mee0ng
to
gather
metrics,
ini0ate
research
and
collect
all
the
data
points
needed.
Plan
The
overall
project
plan,
milestones
and
deliverables.
This
is
also
where
we
will
select
the
KPIs
of
any
marke0ng
campaigns
and/or
ini0a0ves.
Collect
We
gather
up
your
current
content,
images,
assets
and
everything
needed
to
successfully
ini0ate
your
project(s).
Analyze
Once
we’re
collected
all
your
data
and
created
the
overall
plan,
we
analyze
the
best
solu0ons
for
delivery.

10. 10
Produce
Your
project(s)
comes
to
life
as
we
design
websites,
build
applica0ons
and
product
the
digital
assets
your
project(s)
requires.
Implement
At
this
point
we
implement
the
digital
solu0ons,
turn
on
websites,
launch
applica0ons,
etc.
Optimize
It’s
never
“finished”.
Even
aUer
launch
there
are
s0ll
areas
that
need
to
be
op0mized
in
order
to
achieve
maximum
success
with
any
project.
Maintenance
Having
a
solid
maintenance
plan
will
save
you
hours
(maybe
even
days)
of
worry
if
something
goes
wrong!

11. 11
Train
Pu`ng
our
customers
in
the
drivers
seat
requires
a
commitment
to
con0nued
educa0on.
Training
is
cri0cal!
Support
We
offer
a
variety
of
technical
and/or
marke0ng
support
plans
including
24/7
break/fix
support!

12. 12
uberseo@ebwaycrea0ve.com
(970)
310-­‐0993
Let’s Connect
our #1 priority is the success of our clients

13. SOLUTIONS
We Make The Complex... SIMPLE.

14. 14
Internet Marketing
integrated solutions for today’s digital landscape
Strategy
Strategic
planning
and
consul0ng
that
is
results
focused.
Conversion
Conversion
op0miza0on
and
informa0on
architecture.
Analy0cs
Making
beder
decisions
tomorrow
from
data
collected
today.
Paid
Search
Work
with
Google
AdWords
experts
and
paid
search
pros!
Targe0ng
Target
the
right
buyers
at
the
right
0me
and
grow
your
brand.
Email
Marke0ng
Email
newsleder,
series
and
campaign
funnel
op0miza0on.
Organic
Search
Search
engine
op0miza0on
and
web
presence
op0miza0on.
KPI
Tracking
Make
decision
based
on
real
data
instead
of
just
gut
feelings.

15. 15
Discovery
solving problems just got really easy
Problem
Solving
What's the problem
Analysis of current situation
Set goals
Quan3fy
targets
Find out the reasons
Solutions
Implement
Think
about
the
real
purpose
Ideal
condi3on
Find
out
the
gap
Vague
concept
Quan3fica3on
Details
Discuss
Targets
Why?
Use
tools
to
analysis
Find
out
the
reason
from
the
phenomenon
Make
detail
plans
Who
Where
When
Go
with
plans
Check
effects
of
implementa3on
Op3mize
solu3on
Launch
We Solve Problems
9
out
of
10
business
owners
we
talk
to
have
no
idea
what
marke0ng
programs
would
even
make
sense
for
their
brand.
90%
This
is
why
we
created
what
we
call
“Discovery”.
In
it’s
simplest
form,
discovery
is
a
visual
mind
map
of
all
the
goals
of
your
project,
and
a
plan
for
achieving
them.
You
might
think
of
this
like
you're
hiring
an
architect
to
draw
up
the
plans
for
a
building.
In
this
case
the
architect
is
also
keeping
in
mind
your
marke0ng
goals.

16. 16
Web Design
websites that work
Every
visitor
maders.
This
is
why
it’s
cri0cal
to
design
for
phone,
tablet
and
desktop.
Intua0ve
A
website
has
to
work
exactly
how
the
users
assume
it
will
work,
or
you
will
loose
them.
Engadging
Fast
Loading
Responsive
The
website
must
be
engaging
or
it
will
never
convert
visitors
to
customers.
If
you’re
visitors
can
not
get
instant
sa0sfac0on,
they
will
leave
your
web
site…
period.

17. 17
Content Marketing
professional copywriting requires a professional
VOICE
CONVERSION
Professionally
wriden
“calls
to
ac0on”
Design
Well
thought
out
content
works
with
a
design
CONTEXT
If
“content
is
king”
-­‐
context
is
God!
Every
brand
has
it’s
very
own
voice
and
tone
Because Content Is King
In
today’s
web
driven
marketplace
it’s
just
as
important
to
write
for
the
user
as
it
is
to
write
for
the
search
engine.
SEO
Our
professional
content
marke0ng
team
is
made
up
of
copywri[ers,
seo
experts
and
technology
gurus.
AUer
all,
a
website
is
really
only
words
and
pictures
of
words
–
this
makes
the
words
you
use
cri0cal
to
the
success
of
your
online
assets,
especially
your
website!

18. 18
Social Media
people influence people
Building Brand Advocates
If
Facebook
has
1.23
billion
users,
what
are
the
odds
that
you’ll
be
able
to
find
a
group
of
users
that
would
love
to
do
business
with
your
company?
Predy
good!
232M
1.23B
540M
46%
of
all
web
users
look
towards
social
media
before
making
a
buying
decision.
And
this
number
is
growing
by
the
second.
This
is
why
we’ve
chosen
to
include
social
media
marke0ng
into
our
web
presence
op0miza0on
and
search
engine
op0miza0on
programs.
To
ignor
social
media
is
to
ingor
your
customers.

19. 19
Strategic Planning
your very own revenue road map
HIGH
LOW
HIGH
LOW
01
02
03
04
05
06
URGENCY
ABILITY
DISCOVER
Get
everyone
on
the
same
page...
PLAN
Who,
What,
When,
Where,
How
&
Why.
INVENT
Create
what’s
needed
to
deliver
what’s
needed.
BUILD
All
hands
on
deck,
it’s
show
0me!
DEPLOY
Time
to
show
the
world
your
awesome
widget.
MANAGE
Ongoing
maintenance
and
support.

20. 20
uberseo@ebwaycrea0ve.com
(970)
310-­‐0993
Let’s Connect
our #1 priority is the success of our clients

21. WEB
DESIGN
Revenue Focused & Conversion Optimized Websites

22. 22
Website Production
our web design and development process
SCOPE
Define
Project
Content
Outline
&
Site
Map
Wireframe
Copywri0ng
Images
&
Other
Media
Slicing
Page
Types
Launch
PLANNING
CONTENT
DESIGN
PRODUCTION
DELIVERY
Wireframe
Approval
Content
Crea0on
Images
&
Other
Media
Delivery
General
Style
Complete
Content
Delivery
Iden0fy
Pages
Types
Look
&
Feel
Look
&
Feel
Approval
Interac0vity
Server
&
Database
Programming
Modules
Upload
Content
Usability
Quality
Control
Final
Approval

23. WEB
DEVELOPMENT
Online Store, eCommerce & Web Applications

24. 24
PLANNING
perfect practice makes perfect
01
Step
One
CONCEPT
02
Step
Two
PROTOTYPE
03
Step
Three
DEVELOPMENT

25. 25
PRODUCTION
usability testing and quality assurance
04
Step
Four
TEST
DRIVE

26. 26
DELIVERY
You’re welcome
05
Step
Five
END
PRODUCT
Concept
Define
purpose,
goals,
direc0on
and
use
cases.
Prototyping
Wireframing,
layout
and
interface
design.
Development
Programming,
coding
and
integra0on
work.
Test Drive
Quality
assurance,
tes0ng
and
bug
fixes.
End Product
Hello
world.
You’re
welcome.

27. WE
WORK
WITH
Startups, Small Business & Mid-Market Retailers

28. 28
Compe33ve
Advantage
We
design
campaigns
to
engage
audiences.
Our revenue strategy services help
define your competative advantage
and align your team on priorities for
top-line revenue growth.

29. 29
We’ll Help You Grow
startups, small business and mid-market retailers
Idea
Emergence
Growth
Tend
Maturity
You cast your vision
The vision starts to
take shape
You have a viable business
model at this point
The business is growing as you tend
to it’s ever changing needs
It’s time to scale your stable
business, congratulations!

30. 30
uberseo@ebwaycrea0ve.com
(970)
310-­‐0993
Let’s Connect
our #1 priority is the success of our clients

31. www.ebwaycrea3ve.com