SlideShare a Scribd company logo

Writing Killer Ad Copy

•Download as PPT, PDF•
•
Elizabeth Marsten
Elizabeth Marsten

This presentation was given at SMX Advanced in Seattle on June 2, 2009. It is intended for paid search professionals, it's edgy, it's humorous and meant to get you thinking "outside the box" when writing ad copy.

TechnologyEntertainment & Humor
1 of 23
Writing Killer Ad Copy …and not getting arrested.
Warnings, Disclaimers and Legal Stuff ,[object Object],[object Object],[object Object]
And for crying out loud…. use common sense. ,[object Object]
Be More Aggressive ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Use Reverse Psychology ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
POP QUIZ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Double and Triple Your Fun ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Appeal to their Ego ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Use Guilt ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
POP QUIZ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Using Sounds as Words ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Write for Women ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Write Ads that Sound Dirty, but Aren’t. ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
POP QUIZ Answers ,[object Object]
 

Recommended

Welcome note n new thinking
Welcome note n new thinking Welcome note n new thinking
Welcome note n new thinking viasatcreative
 
Passion to Profits, by Patrick Seaser
Passion to Profits, by Patrick SeaserPassion to Profits, by Patrick Seaser
Passion to Profits, by Patrick SeaserOrlando Web Wizard
 
PiKE New Marketing 2010 (slightly revised)
PiKE New Marketing 2010 (slightly revised)PiKE New Marketing 2010 (slightly revised)
PiKE New Marketing 2010 (slightly revised)Walter Pike
 
10 Ways to Build Rapport for Sales Pros
10 Ways to Build Rapport for Sales Pros10 Ways to Build Rapport for Sales Pros
10 Ways to Build Rapport for Sales ProsScott Joseph
 
Love Reduced
Love ReducedLove Reduced
Love ReducedJason Dunstone
 
Charity adverts
Charity advertsCharity adverts
Charity advertsemilybaker1
 
Make love not war
Make love not warMake love not war
Make love not warTyrone Tellis
 
Piethein Voorlopige_40ste_notulen_121108 correcties
Piethein Voorlopige_40ste_notulen_121108 correctiesPiethein Voorlopige_40ste_notulen_121108 correcties
Piethein Voorlopige_40ste_notulen_121108 correctiesmariagoe
 

Recommended

Welcome note n new thinking
Welcome note n new thinking Welcome note n new thinking
Welcome note n new thinking viasatcreative
 
Passion to Profits, by Patrick Seaser
Passion to Profits, by Patrick SeaserPassion to Profits, by Patrick Seaser
Passion to Profits, by Patrick SeaserOrlando Web Wizard
 
PiKE New Marketing 2010 (slightly revised)
PiKE New Marketing 2010 (slightly revised)PiKE New Marketing 2010 (slightly revised)
PiKE New Marketing 2010 (slightly revised)Walter Pike
 
10 Ways to Build Rapport for Sales Pros
10 Ways to Build Rapport for Sales Pros10 Ways to Build Rapport for Sales Pros
10 Ways to Build Rapport for Sales ProsScott Joseph
 
Love Reduced
Love ReducedLove Reduced
Love ReducedJason Dunstone
 
Charity adverts
Charity advertsCharity adverts
Charity advertsemilybaker1
 
Make love not war
Make love not warMake love not war
Make love not warTyrone Tellis
 
Piethein Voorlopige_40ste_notulen_121108 correcties
Piethein Voorlopige_40ste_notulen_121108 correctiesPiethein Voorlopige_40ste_notulen_121108 correcties
Piethein Voorlopige_40ste_notulen_121108 correctiesmariagoe
 
Headline ideas
Headline ideasHeadline ideas
Headline ideasSFIMA
 
30 Lessons from 30 years in Marketing
30 Lessons from 30 years in Marketing30 Lessons from 30 years in Marketing
30 Lessons from 30 years in MarketingIan Pierpoint
 
Apparel Marketing Deck
Apparel Marketing DeckApparel Marketing Deck
Apparel Marketing DeckDavid Zuckerman
 
Jungle Scout's Million Dollar Case Study - amazon marketing services how to ...
Jungle Scout's Million Dollar Case Study - amazon marketing services how to ...Jungle Scout's Million Dollar Case Study - amazon marketing services how to ...
Jungle Scout's Million Dollar Case Study - amazon marketing services how to ...Gen Furukawa
 
Tween Commandments
Tween CommandmentsTween Commandments
Tween CommandmentsmelissaIY
 
Tween Commandments of Youth Marketing
Tween Commandments of Youth MarketingTween Commandments of Youth Marketing
Tween Commandments of Youth MarketingGregg L. Witt
 
A lecture about Storytelling or Marketing @ Knowmads Business School Amsterdam
A lecture about Storytelling or Marketing @ Knowmads Business School AmsterdamA lecture about Storytelling or Marketing @ Knowmads Business School Amsterdam
A lecture about Storytelling or Marketing @ Knowmads Business School AmsterdamPieter Spinder
 
Creating Urgency Report
Creating Urgency ReportCreating Urgency Report
Creating Urgency ReportRon Killian
 
Digital Marketing's Dirty Little Secret -Cyber Bullies
Digital Marketing's Dirty Little Secret -Cyber BulliesDigital Marketing's Dirty Little Secret -Cyber Bullies
Digital Marketing's Dirty Little Secret -Cyber BulliesMichelle Spiva
 
Dilbert and modern marketing
Dilbert and modern marketingDilbert and modern marketing
Dilbert and modern marketingKarl Filtness
 
David Ogilvy - Quotes and More, Part I
David Ogilvy - Quotes and More, Part IDavid Ogilvy - Quotes and More, Part I
David Ogilvy - Quotes and More, Part Igabriel_rl
 
Frank Kern Mass Control Under The Microscope
Frank Kern Mass Control Under The MicroscopeFrank Kern Mass Control Under The Microscope
Frank Kern Mass Control Under The MicroscopeRichard Posner
 
Debt and savings e book by rick
Debt and savings e book by rickDebt and savings e book by rick
Debt and savings e book by rickrijosc
 
Covid-19: How should brands handle the crisis
Covid-19: How should brands handle the crisisCovid-19: How should brands handle the crisis
Covid-19: How should brands handle the crisisjardam
 
August 2016 Newsletter
August 2016 NewsletterAugust 2016 Newsletter
August 2016 NewsletterChris Norton
 
April 2010 Service For Life Newsletter
April 2010 Service For Life NewsletterApril 2010 Service For Life Newsletter
April 2010 Service For Life NewsletterTerryAlm
 
PS3 Vs. PS3 Slim
PS3 Vs. PS3 SlimPS3 Vs. PS3 Slim
PS3 Vs. PS3 Slimhesitantlabyrin90
 
Staying on Balance with Social Media
Staying on Balance with Social MediaStaying on Balance with Social Media
Staying on Balance with Social MediaBMPR
 
Bullshit!
Bullshit!Bullshit!
Bullshit!Fuck. Startups.
 
D & D Asirvia Go Team Contest
D & D Asirvia Go Team ContestD & D Asirvia Go Team Contest
D & D Asirvia Go Team ContestAsirvia D & D Team
 
Retail Media in the EU and What You Can Learn from Success and Failures in th...
Retail Media in the EU and What You Can Learn from Success and Failures in th...Retail Media in the EU and What You Can Learn from Success and Failures in th...
Retail Media in the EU and What You Can Learn from Success and Failures in th...Elizabeth Marsten
 
Get Up to Speed on Walmart's Advertising Offerings
Get Up to Speed on Walmart's Advertising OfferingsGet Up to Speed on Walmart's Advertising Offerings
Get Up to Speed on Walmart's Advertising OfferingsElizabeth Marsten
 

More Related Content

Similar to Writing Killer Ad Copy

Headline ideas
Headline ideasHeadline ideas
Headline ideasSFIMA
 
30 Lessons from 30 years in Marketing
30 Lessons from 30 years in Marketing30 Lessons from 30 years in Marketing
30 Lessons from 30 years in MarketingIan Pierpoint
 
Jungle Scout's Million Dollar Case Study - amazon marketing services how to ...
Jungle Scout's Million Dollar Case Study - amazon marketing services how to ...Jungle Scout's Million Dollar Case Study - amazon marketing services how to ...
Jungle Scout's Million Dollar Case Study - amazon marketing services how to ...Gen Furukawa
 
Tween Commandments
Tween CommandmentsTween Commandments
Tween CommandmentsmelissaIY
 
Tween Commandments of Youth Marketing
Tween Commandments of Youth MarketingTween Commandments of Youth Marketing
Tween Commandments of Youth MarketingGregg L. Witt
 
A lecture about Storytelling or Marketing @ Knowmads Business School Amsterdam
A lecture about Storytelling or Marketing @ Knowmads Business School AmsterdamA lecture about Storytelling or Marketing @ Knowmads Business School Amsterdam
A lecture about Storytelling or Marketing @ Knowmads Business School AmsterdamPieter Spinder
 
Creating Urgency Report
Creating Urgency ReportCreating Urgency Report
Creating Urgency ReportRon Killian
 
Digital Marketing's Dirty Little Secret -Cyber Bullies
Digital Marketing's Dirty Little Secret -Cyber BulliesDigital Marketing's Dirty Little Secret -Cyber Bullies
Digital Marketing's Dirty Little Secret -Cyber BulliesMichelle Spiva
 
Dilbert and modern marketing
Dilbert and modern marketingDilbert and modern marketing
Dilbert and modern marketingKarl Filtness
 
David Ogilvy - Quotes and More, Part I
David Ogilvy - Quotes and More, Part IDavid Ogilvy - Quotes and More, Part I
David Ogilvy - Quotes and More, Part Igabriel_rl
 
Frank Kern Mass Control Under The Microscope
Frank Kern Mass Control Under The MicroscopeFrank Kern Mass Control Under The Microscope
Frank Kern Mass Control Under The MicroscopeRichard Posner
 
Debt and savings e book by rick
Debt and savings e book by rickDebt and savings e book by rick
Debt and savings e book by rickrijosc
 
Covid-19: How should brands handle the crisis
Covid-19: How should brands handle the crisisCovid-19: How should brands handle the crisis
Covid-19: How should brands handle the crisisjardam
 
August 2016 Newsletter
August 2016 NewsletterAugust 2016 Newsletter
August 2016 NewsletterChris Norton
 
April 2010 Service For Life Newsletter
April 2010 Service For Life NewsletterApril 2010 Service For Life Newsletter
April 2010 Service For Life NewsletterTerryAlm
 
Staying on Balance with Social Media
Staying on Balance with Social MediaStaying on Balance with Social Media
Staying on Balance with Social MediaBMPR
 

Similar to Writing Killer Ad Copy (20)

Headline ideas
Headline ideasHeadline ideas
Headline ideas
 
30 Lessons from 30 years in Marketing
30 Lessons from 30 years in Marketing30 Lessons from 30 years in Marketing
30 Lessons from 30 years in Marketing
 
Apparel Marketing Deck
Apparel Marketing DeckApparel Marketing Deck
Apparel Marketing Deck
 
Jungle Scout's Million Dollar Case Study - amazon marketing services how to ...
Jungle Scout's Million Dollar Case Study - amazon marketing services how to ...Jungle Scout's Million Dollar Case Study - amazon marketing services how to ...
Jungle Scout's Million Dollar Case Study - amazon marketing services how to ...
 
Tween Commandments
Tween CommandmentsTween Commandments
Tween Commandments
 
Tween Commandments of Youth Marketing
Tween Commandments of Youth MarketingTween Commandments of Youth Marketing
Tween Commandments of Youth Marketing
 
A lecture about Storytelling or Marketing @ Knowmads Business School Amsterdam
A lecture about Storytelling or Marketing @ Knowmads Business School AmsterdamA lecture about Storytelling or Marketing @ Knowmads Business School Amsterdam
A lecture about Storytelling or Marketing @ Knowmads Business School Amsterdam
 
Creating Urgency Report
Creating Urgency ReportCreating Urgency Report
Creating Urgency Report
 
Digital Marketing's Dirty Little Secret -Cyber Bullies
Digital Marketing's Dirty Little Secret -Cyber BulliesDigital Marketing's Dirty Little Secret -Cyber Bullies
Digital Marketing's Dirty Little Secret -Cyber Bullies
 
Dilbert and modern marketing
Dilbert and modern marketingDilbert and modern marketing
Dilbert and modern marketing
 
David Ogilvy - Quotes and More, Part I
David Ogilvy - Quotes and More, Part IDavid Ogilvy - Quotes and More, Part I
David Ogilvy - Quotes and More, Part I
 
Frank Kern Mass Control Under The Microscope
Frank Kern Mass Control Under The MicroscopeFrank Kern Mass Control Under The Microscope
Frank Kern Mass Control Under The Microscope
 
Debt and savings e book by rick
Debt and savings e book by rickDebt and savings e book by rick
Debt and savings e book by rick
 
Covid-19: How should brands handle the crisis
Covid-19: How should brands handle the crisisCovid-19: How should brands handle the crisis
Covid-19: How should brands handle the crisis
 
August 2016 Newsletter
August 2016 NewsletterAugust 2016 Newsletter
August 2016 Newsletter
 
April 2010 Service For Life Newsletter
April 2010 Service For Life NewsletterApril 2010 Service For Life Newsletter
April 2010 Service For Life Newsletter
 
PS3 Vs. PS3 Slim
PS3 Vs. PS3 SlimPS3 Vs. PS3 Slim
PS3 Vs. PS3 Slim
 
Staying on Balance with Social Media
Staying on Balance with Social MediaStaying on Balance with Social Media
Staying on Balance with Social Media
 
Bullshit!
Bullshit!Bullshit!
Bullshit!
 
D & D Asirvia Go Team Contest
D & D Asirvia Go Team ContestD & D Asirvia Go Team Contest
D & D Asirvia Go Team Contest
 

More from Elizabeth Marsten

Retail Media in the EU and What You Can Learn from Success and Failures in th...
Retail Media in the EU and What You Can Learn from Success and Failures in th...Retail Media in the EU and What You Can Learn from Success and Failures in th...
Retail Media in the EU and What You Can Learn from Success and Failures in th...Elizabeth Marsten
 
Get Up to Speed on Walmart's Advertising Offerings
Get Up to Speed on Walmart's Advertising OfferingsGet Up to Speed on Walmart's Advertising Offerings
Get Up to Speed on Walmart's Advertising OfferingsElizabeth Marsten
 
Under the Hood with Walmart & Amazon Advertising
Under the Hood with Walmart & Amazon AdvertisingUnder the Hood with Walmart & Amazon Advertising
Under the Hood with Walmart & Amazon AdvertisingElizabeth Marsten
 
Enter the Remix: Paid Search Advertising in eCommerce
Enter the Remix: Paid Search Advertising in eCommerceEnter the Remix: Paid Search Advertising in eCommerce
Enter the Remix: Paid Search Advertising in eCommerceElizabeth Marsten
 
What's New and Crucial in SEM eCommerce - SMX Advanced 2019
What's New and Crucial in SEM eCommerce - SMX Advanced 2019What's New and Crucial in SEM eCommerce - SMX Advanced 2019
What's New and Crucial in SEM eCommerce - SMX Advanced 2019Elizabeth Marsten
 
Google Shopping Actions - HeroConf 2019
Google Shopping Actions - HeroConf 2019Google Shopping Actions - HeroConf 2019
Google Shopping Actions - HeroConf 2019Elizabeth Marsten
 
Welcome to Shopping Actions on Google
Welcome to Shopping Actions on GoogleWelcome to Shopping Actions on Google
Welcome to Shopping Actions on GoogleElizabeth Marsten
 
Marketplaces for Paid Search People
Marketplaces for Paid Search PeopleMarketplaces for Paid Search People
Marketplaces for Paid Search PeopleElizabeth Marsten
 
Winning More Customers with e-Commerce Offer Testing - SMX West 2018
Winning More Customers with e-Commerce Offer Testing - SMX West 2018Winning More Customers with e-Commerce Offer Testing - SMX West 2018
Winning More Customers with e-Commerce Offer Testing - SMX West 2018Elizabeth Marsten
 
When Worlds Collide: Paid Search Meets Marketplaces
When Worlds Collide: Paid Search Meets MarketplacesWhen Worlds Collide: Paid Search Meets Marketplaces
When Worlds Collide: Paid Search Meets MarketplacesElizabeth Marsten
 
Feed Driven Retail Beyond Google & Bing
Feed Driven Retail Beyond Google & BingFeed Driven Retail Beyond Google & Bing
Feed Driven Retail Beyond Google & BingElizabeth Marsten
 
The Building Blocks of Paid Search - WooCommerce Developers Conference
The Building Blocks of Paid Search - WooCommerce Developers ConferenceThe Building Blocks of Paid Search - WooCommerce Developers Conference
The Building Blocks of Paid Search - WooCommerce Developers ConferenceElizabeth Marsten
 
It's Not Just About Google. Well, it is, sort of.
It's Not Just About Google. Well, it is, sort of.It's Not Just About Google. Well, it is, sort of.
It's Not Just About Google. Well, it is, sort of.Elizabeth Marsten
 
Building Your Social e-Commerce Mix Tape
Building Your Social e-Commerce Mix TapeBuilding Your Social e-Commerce Mix Tape
Building Your Social e-Commerce Mix TapeElizabeth Marsten
 
Fantastic Feeds & How to Mind Them
Fantastic Feeds & How to Mind ThemFantastic Feeds & How to Mind Them
Fantastic Feeds & How to Mind ThemElizabeth Marsten
 
Your Retargeting Doesn't Have to Suck - SMX West 2017
Your Retargeting Doesn't Have to Suck - SMX West 2017Your Retargeting Doesn't Have to Suck - SMX West 2017
Your Retargeting Doesn't Have to Suck - SMX West 2017Elizabeth Marsten
 
Paid Search Relationships: It's Complicate - Friends of Search
Paid Search Relationships: It's Complicate - Friends of SearchPaid Search Relationships: It's Complicate - Friends of Search
Paid Search Relationships: It's Complicate - Friends of SearchElizabeth Marsten
 
eCommerce for Everyone: What to Expect in 2017 - State of Search
eCommerce for Everyone: What to Expect in 2017 - State of SearcheCommerce for Everyone: What to Expect in 2017 - State of Search
eCommerce for Everyone: What to Expect in 2017 - State of SearchElizabeth Marsten
 
Build the Ultimate Mix Tape - Retail Search Beyond Google & Bing - SMX East 2016
Build the Ultimate Mix Tape - Retail Search Beyond Google & Bing - SMX East 2016Build the Ultimate Mix Tape - Retail Search Beyond Google & Bing - SMX East 2016
Build the Ultimate Mix Tape - Retail Search Beyond Google & Bing - SMX East 2016Elizabeth Marsten
 
Your Retargeting Sucks But it Doesn't Have To - SMX East 2016
Your Retargeting Sucks But it Doesn't Have To - SMX East 2016Your Retargeting Sucks But it Doesn't Have To - SMX East 2016
Your Retargeting Sucks But it Doesn't Have To - SMX East 2016Elizabeth Marsten
 

More from Elizabeth Marsten (20)

Retail Media in the EU and What You Can Learn from Success and Failures in th...
Retail Media in the EU and What You Can Learn from Success and Failures in th...Retail Media in the EU and What You Can Learn from Success and Failures in th...
Retail Media in the EU and What You Can Learn from Success and Failures in th...
 
Get Up to Speed on Walmart's Advertising Offerings
Get Up to Speed on Walmart's Advertising OfferingsGet Up to Speed on Walmart's Advertising Offerings
Get Up to Speed on Walmart's Advertising Offerings
 
Under the Hood with Walmart & Amazon Advertising
Under the Hood with Walmart & Amazon AdvertisingUnder the Hood with Walmart & Amazon Advertising
Under the Hood with Walmart & Amazon Advertising
 
Enter the Remix: Paid Search Advertising in eCommerce
Enter the Remix: Paid Search Advertising in eCommerceEnter the Remix: Paid Search Advertising in eCommerce
Enter the Remix: Paid Search Advertising in eCommerce
 
What's New and Crucial in SEM eCommerce - SMX Advanced 2019
What's New and Crucial in SEM eCommerce - SMX Advanced 2019What's New and Crucial in SEM eCommerce - SMX Advanced 2019
What's New and Crucial in SEM eCommerce - SMX Advanced 2019
 
Google Shopping Actions - HeroConf 2019
Google Shopping Actions - HeroConf 2019Google Shopping Actions - HeroConf 2019
Google Shopping Actions - HeroConf 2019
 
Welcome to Shopping Actions on Google
Welcome to Shopping Actions on GoogleWelcome to Shopping Actions on Google
Welcome to Shopping Actions on Google
 
Marketplaces for Paid Search People
Marketplaces for Paid Search PeopleMarketplaces for Paid Search People
Marketplaces for Paid Search People
 
Winning More Customers with e-Commerce Offer Testing - SMX West 2018
Winning More Customers with e-Commerce Offer Testing - SMX West 2018Winning More Customers with e-Commerce Offer Testing - SMX West 2018
Winning More Customers with e-Commerce Offer Testing - SMX West 2018
 
When Worlds Collide: Paid Search Meets Marketplaces
When Worlds Collide: Paid Search Meets MarketplacesWhen Worlds Collide: Paid Search Meets Marketplaces
When Worlds Collide: Paid Search Meets Marketplaces
 
Feed Driven Retail Beyond Google & Bing
Feed Driven Retail Beyond Google & BingFeed Driven Retail Beyond Google & Bing
Feed Driven Retail Beyond Google & Bing
 
The Building Blocks of Paid Search - WooCommerce Developers Conference
The Building Blocks of Paid Search - WooCommerce Developers ConferenceThe Building Blocks of Paid Search - WooCommerce Developers Conference
The Building Blocks of Paid Search - WooCommerce Developers Conference
 
It's Not Just About Google. Well, it is, sort of.
It's Not Just About Google. Well, it is, sort of.It's Not Just About Google. Well, it is, sort of.
It's Not Just About Google. Well, it is, sort of.
 
Building Your Social e-Commerce Mix Tape
Building Your Social e-Commerce Mix TapeBuilding Your Social e-Commerce Mix Tape
Building Your Social e-Commerce Mix Tape
 
Fantastic Feeds & How to Mind Them
Fantastic Feeds & How to Mind ThemFantastic Feeds & How to Mind Them
Fantastic Feeds & How to Mind Them
 
Your Retargeting Doesn't Have to Suck - SMX West 2017
Your Retargeting Doesn't Have to Suck - SMX West 2017Your Retargeting Doesn't Have to Suck - SMX West 2017
Your Retargeting Doesn't Have to Suck - SMX West 2017
 
Paid Search Relationships: It's Complicate - Friends of Search
Paid Search Relationships: It's Complicate - Friends of SearchPaid Search Relationships: It's Complicate - Friends of Search
Paid Search Relationships: It's Complicate - Friends of Search
 
eCommerce for Everyone: What to Expect in 2017 - State of Search
eCommerce for Everyone: What to Expect in 2017 - State of SearcheCommerce for Everyone: What to Expect in 2017 - State of Search
eCommerce for Everyone: What to Expect in 2017 - State of Search
 
Build the Ultimate Mix Tape - Retail Search Beyond Google & Bing - SMX East 2016
Build the Ultimate Mix Tape - Retail Search Beyond Google & Bing - SMX East 2016Build the Ultimate Mix Tape - Retail Search Beyond Google & Bing - SMX East 2016
Build the Ultimate Mix Tape - Retail Search Beyond Google & Bing - SMX East 2016
 
Your Retargeting Sucks But it Doesn't Have To - SMX East 2016
Your Retargeting Sucks But it Doesn't Have To - SMX East 2016Your Retargeting Sucks But it Doesn't Have To - SMX East 2016
Your Retargeting Sucks But it Doesn't Have To - SMX East 2016
 

Recently uploaded

Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)wesley chun
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking MenDelhi Call girls
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)Gabriella Davis
 
A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024Results
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsMaria Levchenko
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Neo4j
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationSafe Software
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking MenDelhi Call girls
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024The Digital Insurer
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonetsnaman860154
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Miguel Araújo
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CVKhem
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdfhans926745
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024The Digital Insurer
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?Igalia
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfsudhanshuwaghmare1
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024Rafal Los
 
🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘RTylerCroy
 
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxFactors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxKatpro Technologies
 
Slack Application Development 101 Slides
Slack Application Development 101 SlidesSlack Application Development 101 Slides
Slack Application Development 101 Slidespraypatel2
 

Recently uploaded (20)

Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonets
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CV
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
 
🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘
 
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxFactors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
 
Slack Application Development 101 Slides
Slack Application Development 101 SlidesSlack Application Development 101 Slides
Slack Application Development 101 Slides
 

Writing Killer Ad Copy

  • 1. Writing Killer Ad Copy …and not getting arrested.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.  

Editor's Notes

  1. Let’s face it, in PPC what was considered amazing and revolutionary last week is so well, last week. As soon I the Dummies book published it was so out of date it was painful. So in the spirit of being unique and keeping it real, I would like to discuss tactics that go way outside the box. Really outside.