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Live: Ad Copy Workshop at 2014 Hero Conference

Very short presentation for the Ad Copy Workshop at HeroCon 2014 in Austin, TX. Write your personas!

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Live: Ad Copy Workshop at 2014 Hero Conference

  1. 1. #herocon 2014 Elizabeth Marsten Ad Copy: Your First Impression
  2. 2. ELIZABETH MARSTEN (ME) • VP of Search Marketing • Pay-Per-Clip Marketer • SEO, Social, PPC, Content • @ebkendo • http://bitly.com/bundles/ebkendo/5 • Do not spoil season 4 for me 2
  3. 3. WHERE'S PORTENT? 3 Technically speaking, More specifically, here. here.
  4. 4. Personas
  5. 5. RESOURCES • US Census • Customer reviews/forums • Facebook • Google Analytics • Ubersuggest • Lexicons 5 @ebkendo #herocon #superfuntimes
  6. 6. FREE SWAG! 6 @ebkendo #herocon #Iinventedpostits
  7. 7. Get out of the box ad copy
  8. 8. SAFE FOR WORK • Asking questions in the headline • Use a hashtag • Using sounds or smells • Poetry • Use the URL as the headline 8 @ebkendo #herocon #nowyoucantstoplookinghere
  9. 9. LESS SAFE FOR WORK • Guilt • Reverse psychology • Inferring “things” • Sounding drunk 9 @ebkendo #herocon #insertyourmommajoke
  10. 10. GOT SOME IDEAS? 10 skeletorislove.tumblr.com
  11. 11. Let’s get to writing! @ebkendo #herocon

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