ShopPay is a Web 2.0 application that allows users to search for and share information about products they want to purchase. Merchants and non-profits can create ShopPay widgets to promote their latest products, prices, and promotions. Any updates to the widgets will automatically be reflected on all embedded instances due to the use of RSS and permalinks. The application aims to enhance the online shopping experience through social sharing and interactivity across various online and mobile channels.