A lightweight presentation on the ways Lullabot, Inc. uses social networking to engage its customers, prospects, and friends.

1. http://www.flickr.com/photos/55864438@N00/2552269255/

2. Hi. I’m eaton.
(twitter.com/eaton)

4. We use
social stuff.

12. What’s the payoff?
• Keep in touch
• Hear bad buzz fast
• Realtime events
• Let someone else host
• Simplify procrastination

13. What’s the downside?

14. What’s the downside?

15. #amazonfail

16. #amazonfail

18. Hi. I’m still eaton.
(twitter.com/eaton)
• Be where they are (whoever “they” are)
• Say something useful (or interesting!)
• Respect others (and credit them)
• Be yourself (not a suit, not a skater)
• If you make a mistake, talk about it