Earthsite is a boutique digital media agency for sustainable brands. Our company specializes in branding strategy; web design, and social media marketing. We have over 10 years experience with clients in the Natural Products, Clean Tech, Education, Non-Profit, Government, Events, and Transportation industries. We are located in Marin County, North of San Francisco.

1. Digital Media for Sustainable Brands
Services Overview

2. Earthsite is a boutique digital media agency
for sustainable brands. Our company
specializes in branding strategy; web design,
and social media marketing.
We have over 10 years experience with clients
in the Natural Products, Clean Tech,
Education, Non-Profit, Government, Events,
and Transportation industries. We are located
in Marin County, North of San Francisco.
Company Overview

3. Stacie Shepp
Green MBA
Business Development
Social Media Strategist
Joey Shepp
Green MBA
Principal
Chief Strategist
Lillian Dignan
Project Manager
Web Developer
Copywriter
Ashwani Dher
Senior Web Developer
Lisa Winter
Senior Designer
Ryan Milani
Green MBA
SEO/SEM Specialist
Earthsite Team

4. Services Overview
Brand Strategy
Web Design Development
Social Media Marketing

5. Brand Strategy
We translate sustainability into brand value.

6. Logo Design
• Creative Concept
Development
• Styling and Variations
• Revitalizing existing
identities
• Style Guide
Development
• Website Integration

7. Marketing Strategy
• Branded Website
• Search engine optimization
• E-mail marketing
• Electronic press kits
• Social media engagement
• Influencer outreach strategy
• Contests and sweepstakes
• Sales Landing Pages
Develop integrated online marketing strategy

8. Market Research
• Target Market Assessment
• Competitive Analysis
• Market Trends
• Keyword Volume Analysis
• Social Search

9. Website Design
We develop integrated web solutions.

10. 100’s of Websites Launched

11. Design and Architecture
— Logo / Identity
— Showcase Design
— Page Layout
— Template Architecture
— Modules and Widgets
— Copywriting and Editing
— Legacy Considerations

12. Content Management Systems
— Wordpress, Joomla
and Drupal
— Easy to manage
— Versatile
organization
— Responsive menus
— Secure online login
— Training included

13. Integrated Blogs
— Quick Posting
— Categories and Tags
— Social Media Sharing
— Search Engine
Friendly
— Email/RSS
Subscriptions

14. Search Engine Optimization
— Site Map
— Keyword Strategy
— Search Engine Friendly URLs
— Webmaster Tools
— Legacy URL Redirects

15. E-commerce
— Full Featured Shopping Cart
— Detailed Product Information
— Shipping/Payment Options
— Coupons and Discounts
— Customer Records
— Automated Emails
— Owned or Service Models

16. Social Integrations
— Subscription Buttons
— Latest Tweets Module
— Facebook Fan Box
— Embedded Videos
— Comments

17. Sales Integrations
— Landing Pages
— Advanced Analytics
— Goal/Coupon Tracking
— Lead Collection
— Pipeline Analysis
— Conversation Testing

18. Quality Assurance
— Contract Completion
Checklist
— Cross-Browser Tested
— Meets Modern Web
Standards
— No Downtime Launch
— Post-Launch Support

19. Social Media
We build loyal customer communities.

20. Service Models
• Phone or Onsite
• Strategic Consulting
• Monthly Retainer
• Supported Management
• Full-Service Management
• Life of Campaign
• New product launches,
events and social media/
press releases

21. Social Media Strategy
— Discovery and Assessment
— Establish Objectives
— Competitive Analysis
— Campaign Creative Design
— Content Production Strategy
— Social Sharing Strategy
— Establish Metrics Baselines
— Technology Recommendations

22. Content Production
— Development of content
production strategy including
key sources, topics, and
policy
— Tracking and sharing relevant
news
— Daily micro-blogging through
Facebook, Twitter, Pinterest,
Google +, Linkedin, etc.
— Weekly blogging about
company news and updates

23. Metrics and Reporting
— Identification of key
reporting metrics
— Integration of monitoring
tools including Google
Analytics and Facebook
Insights
— Monthly analysis and
recommendations based on
key metrics

24. Facebook Brand Pages
— Strategy and Integration of
Facebook Timeline
— Daily posting of content
and responding to
community
— Analysis/Optimization of
Facebook Insights social
metrics

25. Twitter Management
— Strategy and Integration
— Daily micro-blogging
— Engage influencers
— Follower and Link
Monitoring

26. More Social Media
— We utilize the networks best
suited for the client’s needs,
including…
— Pinterest, LinkedIn, Google+,
Youtube, Flickr, Vimeo and
more!

27. Social Media Campaign
— Non-GMO Month
— Take Action Guide
— Four-part WholeSoy Blog on
GMOs
— Blogger Outreach
— Holiday Recipes Chefs
— Recipes Directory: over 30
recipes submitted by top
vegan chefs
— New Product Announcements
— Samples sent to VIP Chefs for
reviews and recipes
— Blog announcements
— Social Media Teasers
Case Study: WholeSoy Yogurt Various

28. Product Launch Campaigns
Website
— Greek Yogurt Product Details
— Blog Announcements
Blogger Press Outreach
— Copywriting and editing of
press release
— Press Release Distribution
through online service
increasing website SEO
— Outreach to over 100 Food,
Dairy and Organic Bloggers
— Outreach to over 30 Dairy, Food,
Organic Publications
Facebook Sweepstakes
— (continued on next slide)
Case Study: Wallaby Organic Greek Yogurt

29. Social Media Contests
— 2,000+ Sweepstakes Entries
(Emails)
— 1,500 New Facebook Likes
— Over 3,000 Average Reached
Per Day
— Over 1,000,000 Reached in
Total Campaign
Case Study: Wallaby OMG…Oh My Greek! Sweepstakes
Development and management of Social
Media contests, encouraging participation with
customer communities.

30. Electronic Press Kits
— Press Release Development
and Distribution
— Company and Product
Fact Sheets
— Product Sell Sheets
— High Resolution Product
Images and Company Logo
— Recent Press Articles
— Press/Media Contacts

31. Blogger/Press Outreach
— Copywriting Social Media and
Press Releases
— Targeted Blogger/Press
Contact List Building
— Product sample and coupon
offers
— Develop newsworthy industry
announcements
— Leverage extensive Earthsite
network
“I will definitely be on the lookout for
this product in stores in the near
future. If you like Greek yogurt, I can
give this one my full
recommendation.”

32. Email Marketing
— Email Services Integrations
— Email Template Design
— Copywriting and Layout
— List Management
— Online Surveys
— Open/Link Tracking

33. Campaign Microsites
— Development of sub-branded
microsites for collection of
leads or driving specific
marketing objectives.
— Case Study: Real Goods Solar
ZeroDownSolarOffer.com
— Generated 317 leads in 2
months (leads worth $500+)

34. Online Advertising
— Full management of online
advertising campaigns
including Google Keyword Ads
and Facebook Ads, Cost per
Click (CPC) Campaigns
— Great way to ramp up social
media efforts for short term
goals
— Advertising budget separate

35. Video Production
— Production of Internet Videos
— Video editing/post-production
— Converting/Uploading/Tagging
Videos and distribution via
Podcasting and Social Media
— Case Study: Green Festival TV
— 100’s of speaker videos produced
over a 5 year period
— Full iTunes audio and video podcasts

36. Training and Support
— Onsite and Webinar
training sessions
— Train client and key
stakeholders on Social
Media strategy, best-
practices
— Custom strategies
— Extensive experience
training/speaking
JoeyShepp.com/Speaking

37. Stacie Shepp
(415)259-4546
stacie@earthsite.net
Contact
Earthsite.net