15. “There's a
plane in
the
Hudson.
I'm on the
ferry
going to
pick up
the
people.
Crazy.”
10:36 PM Jan 15th from TwitPic
Views 486,314
News doesn’t
break anymore…
It Tweets
19. “78% of people trust
the recommendations
of others”
Nielson, 2009: “Trust in Advertising”
20. Two thirds of the global
Internet population visit
social networks
Nielsen, Global Faces & Networked Places, 2009 Credit: Christian & Cie http://www.flickr.com/photos/christiangates/
21. “Your brand
is no
stronger
than its
reputation
- and will
increasingl
y depend on
what comes
up when you
are
Googled”
Alan Jenkins
Communications Consultant
24. 500mn users, 50% active daily
Average user has 130 friends (Dunbar)
Spend 700bn minutes per month
Average user creates 90 pieces of content per
month
150mn active mobile users
> 1mn websites integrated with Facebook
Facebook Factsheet
25. Source: Total Poland active audience, Facebook internal, data Jan 2010
Facebook SA Profile
26.
27.
28.
29. Groups great for organizing on a personal level
and for smaller scale interaction around a cause.
Pages better for brands, businesses, bands,
movies, or celebrities who want to interact with
fans or customers without having them connected
to a personal account, and have a need to exceed
Facebook’s 5k friend cap
Mashable, 2010
Facebook Groups vs. Pages
31. “Folks were tweeting 5,000 times a
day in 2007. By 2008, that number
was 300,000, and by 2009 it had
grown to 2.5 million per day. Tweets
grew 1,400% last year to 35 million
per day. Today, we are seeing 50
million tweets per day —
that’s an average of 600 tweets per
second.”
Twitter.com
What if people are saying things about you online and other’s are searching for you?
Remember, Searching is the number 1 online activity
Desirable
Appealing
Stands to reason that these are also higher LSMs
And there’s a great case study that happened earlier this year which centres on a large american corporate and a country musician.
I could tell you about it myself, but I thought it would be better if Dave, the musician did it for me..