This project has received funding from the European Union’s Horizon 2020
research and innovation programme under grant agreement No 825225
Safe and secure data marketplaces for innovation
02.04.2019

Safe-DEED
∙ Horizon2020 Project
∙ Call: H2020-ICT-2018-2020
(Information and Communication Technologies)
∙ ICT-13-2018-2019
∙ Type of action: RIA
∙ Start: 12/2018
∙ Duration: 36 Months
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 825225

Safe-DEED Consortium: Who we are
∙ RSA
∙ KNOW Center
∙ EURECAT
∙ KU LEUVEN
∙ TU DELFT
∙ FORTHNET
∙ INFINEON
∙ LSTECH
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 825225

Our Composition
Safe-DEED brings together three
companies to provide vertical pilot
use-cases for the secure multi-party
computation and data valuation
technologies that three research
centers will be developing following
current legal and ethical guidelines
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 825225

Our Vision
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 825225
∙ Provide a set of tools to facilitate
the assessment of data value, thus
incentivizing data owners to make
use of the cryptographic protocols
to create value for their
companies and their clients.
∙ Enhance the sustainability of
technology components

Our Ambition
∙ Safe-DEED intends to be the first project to develop and evaluate business
models for privacy preserving technologies, enabling data marketplaces and
data sharing between organizations.
∙ Doing so, during the lifetime of the project, we aims to see at least 30
companies actually using the software created in the project and
deployed locally or on the cloud, in creating new revenue streams for
themselves using their own data, or data they have bought because they
have felt confident in the security of the platform.
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 825225

Current Barriers for enhancing data market places
Insufficient
accessibility
and availability
of data
Lack of trust in
data sharing in
personal and
business virtual
environments
Fear of external
control /loss of
self-
determination
because of data
abuse
Lack of data
sharing culture
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 825225

Our Challenges
∙ The project addresses specific challenges by focusing on two complementary
aspects of the problems that are hampering the growth of the data economy:
1. The technology: by providing a new state-of-the-art for concrete problems such
as that of private set intersection, vitally needed for different data providers to
interact confidently and successfully in a market; and
2. The business: by developing and testing innovative business models as well as
the effects of past, current, and future regulations, as threats and incentives for
data enterprises.
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 825225

Our Mission
Technology Angle
∙ Provide a set of tools to facilitate the assessment of data value, thus incentivizing data
owners to make use of the cryptographic protocols to create value for their companies
and their clients.
Legal and Ethical Angle
∙ Contribute in promotion of legal and ethical values in data markets, by developing a
course module aimed at computer engineers, data scientists, and economists. This will
ensure a normative foundation for tomorrow’s data market developers and managers.
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 825225

Legal Challenges
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 825225
Lack of Legal
Framework for Data
Market Place
Legal implications in
the use of Personal
and Non-Personal
Data
The Redefinition of
the delicate balance
between corporate,
individual and
society’s interests in
data markets
The Ethical and
Legal repercussions
related to the
development of trust
in a data-driven
society

Data Market Economy
The value of the data economy (generation, collection, storage, processing, distribution,
analysis elaboration, delivery, and exploitation of data enabled by digital technologies)
for the EU28 is to exceed the threshold of EUR 300 billion in 2016, and the estimated
2017 growth rate of 12% highlights a faster growth.
According to the latest IDC study45, the share of overall impacts on GDP is expected to
grow from 2.2% in 2016 to 2.4% in 2017. The data economy in 2025 is expected to near 700
billion Euro under the Baseline scenario impacting more than 4.2% over the EU28 and to
arrive at 544 billion Euro in the EU27 (with a share on GDP of 5.4%).
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 825225

Expected Impacts at the end of the project
∙ Personal data protection is improved, and compliance with the Data Protection
Framework, Ethical principles (and other relevant legislation) is made easier for
economic operators
∙ Citizens' trust is enhanced as privacy-aware transparency and control features are
increasingly streamlined across data platforms and Big Data applications.
∙ Better value-creation from personal and proprietary/industrial data.
∙ An 20% annual increase in volume of business channeled through the platforms
∙ The confidence of citizens towards Big Data technologies and data markets.
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 825225

This project has received funding from the European Union’s Horizon 2020
research and innovation programme under grant agreement No 825225
Thank You!
You want to know more about Safe-DEED?
Visit our webpage
https://safe-deed.eu/