16. The Brand Journey 品牌的發展歷程
One of the world’s most recognized hotel brands
世界上最知名的酒店品牌之一
1952 – A brand of affordable hotels for families
1952 年 –適合家庭入住、價格合理的酒店品牌
1988 – Part of Bass PLC
1988 年 – 巴斯公司購入
2003 – Relax, it’s Holiday Inn
2003 年 – 放鬆,這是假日酒店
2007 – Holiday Inn Re-launch/Stay Real
2007 年 – 假日品牌重塑計畫 “真實體驗”
18. Our Ambition: IHG will be the #1 hotel company
我們的志向:洲際酒店集團要成為全球第一的酒店集團
For guests
對客人而言
For owners
對業主而言
For colleagues
對員工而言
#1 branded hotel company for
guests
客人心目中
全球第一的品牌酒店集團
#1 hotel brand (IHG)
for owners
業主心目中
全球第一的酒店管理公司
( IHG )
#1 hotel employer
brand globally
員工心目中
全球第一的酒店業雇主
…While continuing to do business responsibly
… 同時堅持履行企業社會責任
Our Vision 我們的願景
In 1952 Kemmons Wilson founded Holiday Inn as a brand of affordable hotels for families. The chain dominated the motel market, leveraged its innovative Holidex reservation system, put considerable financial pressure on traditional hotels and set the standard for its competitors. By June 1972 there were over 1,400 Holiday Inn hotels worldwide. In 1988 Holiday Inn was purchased by Bass PLC and later the chain became known as Holiday Inn Worldwide.
The "Great Sign" is the traditional, historic roadside sign used by Holiday Inn during their original era of expansion in the 1950s-1970s. It was the brainchild of Kemmons Wilson, who introduced it to the world when he opened his first motel on August 1, 1952. In 2003, in a program of hotel redesign, the company brought back a revamped version of the Great Sign that showed up the company's advertising under the slogan "Relax, it's Holiday Inn." In 2007 IHG re-launched the Holiday Inn family introducing the new logo, new brand differentiating hallmarks and “Stay Real” service style.
1952年,凯蒙斯.威尔逊创立了假日酒店,一个适合家庭入住、价格合理的酒店品牌。该连锁品牌在汽车旅馆市场独占鳌头,利用其创新的Holidex预订系统,给传统酒店带来了巨大的利润压力,并为同行的竞争者设立了标准。到1972年6月,全球共有1,400多家假日酒店。1988年,假日酒店被巴斯公司收购,之后改名为Holiday Inn Worldwide。
传统的、具有历史意义的假日酒店标志最早在20世纪50年代至70年代,即假日品牌最初的扩张时期作为路边的标志牌被使用。这个标志是凯蒙斯.威尔逊的创意,在1952年8月1日他的第一家汽车旅馆开业时公诸于世。2003年,在一项酒店重新设计的计划中,公司对这个标志进行了修改后,用到了公司的广告标语“放松,这是假日酒店”中。2007年,洲际酒店集团启动了假日酒店品牌家族的重塑计划,推出了全新的标识,品牌特色以及“真实体验”的服务风格。
There are 9 well recognized and respected hotel brands in our portfolio in 100 countries and territories and each brand is unique in its individuality, culture and in the diversity of target guests.
集团在100个国家和地区拥有共9个闻名于世、倍受尊崇的酒店品牌,每个品牌在个性、文化和目标消费者的多样性上都有自己独一无二的特色。