emarketer webinar best practices marketing strategy case studies digital mobile case study marketing trends lauren fisher advertising noah elkin david hallerman yory wurmser cathy boyle b2b social media debra aho williamson adobe ecommerce jillian ryan adroll bryan yeager forecast data 2016 ezra palmer key trends tablet online emarketer webinar programmatic attribution holiday shopping paul verna mcommerce social geoff ramsey strategy nicole perrin ai marketing technology oracle 2015 omnichannel 2014 big data digital trends consumer krista garcia retail email content marketing top webinar 2017 artificial intelligence virtual reality augmented reality customer experience ibm marketing cloud targeting ibm marketo multichannel canada uk key digital trends paul briggs video media holiday victoria petrock shopping top facebook jeffrey grau location apps live management customer-centricity optimizely personalization predictions tv mark dolliver millennials audience vr ar sysomos social listening webcast akami neustar brands marketing automation dstillery buyers cross-device quantcast akamai multitasking always-on openx cross-platform best practice kris oser catherine boyle smartphone measurement 2013 digital advertising growth outlook global commerce coupons debra williamson lead generation content consumers marketers benchmarks jeff grau display best kimberly maul digital marketing retail ecommerce email marketing online video advertising analyst stephanie blair monica peart jasmine enberg mark donohue google amazon ebay logan franey kaspar roos tech talk aspire data science romain lerallut jaysen gillespie criteo analytics robert jones miq social analytics elvis liebin scott cohen netbase brawny real-time engagement lance concannon tech-talk tuesday chat bots mike hartman listrak machine learning marcus johnson live video hype value gen z voice search social ad transparency 2018 iterable clicks opens new thinking new trends new tech view centric sessionm buyer journey navigate bronto custom experiences marketing stack internet marketing tech thanksgiving cyber monday stores technology forecasting account based marketing account smartphones demographics adgorithms branding localytics acquiring applications lifetime value customer acquisition xad sales drive action case studiens rising invesments new realities effectiveness social networks twitter engeagment visa snapchat instagram ad path to purchase aurasma hp immersive media everstring predictive marketing mobile commerce rapid growth donald trump the trade desk earned media us election customer journey account-based marketing salesforce pardot maximizing roi actionable insights developments lessons five things marketing trends doubledutch time screens demystifying debra aho willimason on the fly creating ads new opportunities future identity nine trends agencies cloud shifting world six trends business opportunities janrain device adoption wearables connected tv programmatic video tremor 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