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eCommerce Summit eBay Keynote Presentation

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eCommerce Merchants
eCommerce Merchants

This is from the eCommerce Summit in Atlanta June 3-4, 2009. The eBay keynote presentation presented by Todd Lutwak Sr Director, Seller Development offered eBay sellers great insight into the changes and direction eBay is heading. Find out more about eCommerce Merchants at http://www.ecmta.org

EducationTechnologyEntertainment & Humor
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The evolving eBay Marketplace PESA discussion Todd Lutwak Sr. Director, Seller Development [email_address]
Agenda ,[object Object],[object Object],[object Object]
Evolution of the Marketplace The online marketplace of choice ,[object Object],[object Object],[object Object]
Competing to Win the Buyer Deals worth talking about ,[object Object],[object Object],[object Object]
Competing to Win the Seller Preferred online channel ,[object Object],[object Object],[object Object]
Competing to Win the Buyer – Selection Fixed Price Qty Sold from Multi-Qty Listing
Competing to Win the Buyer – Value ,[object Object],[object Object],[object Object],[object Object]
Competing to Win the Buyer – Value Everything has free shipping
Competing to Win the Buyer – Trust Paid out more than 3X as much in PowerSeller Discounts in January ’09 vs. July ’08
Competing to Win the Seller – Velocity Free Shipping Detailed item titles and all item specifics Recent sales for Fixed Price listings Your DSR scores ,[object Object],[object Object],[object Object],[object Object],Success Factors
Competing to Win the Seller – Efficiency Tabbed interface makes information easier to find Return Policy Payment Policy Shipping Options Item Condition Better Photos
Competing to Win the Seller – Efficiency
Competing to Win the Seller – Predictability
Competing to Win the Seller – Predictability ,[object Object],[object Object]
Some things we are working on…
Competing to Win the Buyer – Selection
Competing to Win the Buyer – Value
Competing to Win ,[object Object],[object Object],[object Object],[object Object],the Buyer – Trust the Seller – Efficiency
Competing to Win the Seller – Efficiency X
Competing to Win the Seller – Efficiency ,[object Object],[object Object],[object Object],[object Object],[object Object]
Icon + Highlight + Border Marketing Weighted in Best Match Filter the Buyer – Trust the Seller – Velocity Competing to Win

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