1. Openness and the Future of Mobile Rich Miner Group Manager, Mobile Platforms Google

3. Open your phone open your network

4. Why do we care?

6. Why do we care? Organize the worlds information and make it universally accessible and useful

7. INNOVATION

9. UI Constraints

12. UI Constraints

14. Lack of Openness

15. Lack of Openness

17. Broken business models

19. controlled by software companies

24. stack != OS Applications Home Dialer Contacts Browser Application Libraries View System Content Providers Resource Manager Android Runtime Dalvik Virtual Machine Core Java Libraries System Services Status Bar App Launcher Activity Manager Package Manager Window Manager Telephony Manager Notification Manager Linux Kernel Display Driver Camera Driver Bluetooth Driver M-Systems Driver Binder (IPC) Driver Power Management USB Driver Keypad Driver WiFi Driver Audio Drivers Libraries FreeType SGL SSL SQLite LibWebCore Libc Surface Manager Media Framework MP3, H.264, PNG, JPEG, ... OpenGL|ES MIDP Apps MIDP/JSRs MIDP Runtime

26. who developers

28. why Promote openness in an industry that has historically been seen as closed Create large, loyal developer community Provide great phone experience and best possible Google experience Help create cheaper phones (free phone stack = at least 10% reduction of bill of materials) Help carriers understand how to leverage Google enable cheaper “all you can eat” data plans

29. why drive innovation

30. how drive innovation

31. how SDK developers apps

32. how developer challenge

33. how 750,000 SDK downloads

36. Openness is Resonating

37. Openness is Resonating

38. Openness is Resonating

39. thanks

42. An eComm 2008 presentation – http://eCommMedia.com for more