O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.
H O W T O U S E L I N K E D I N
S O Y O U R D R E A M C L I E N T S
F I N D Y O U
@jkriggins
@jkriggins
I N S I X W E E K S I H A D A L L T H E C L I E N T S
I C O U L D H A N D L E … A N D H O W ? ? ? ?
@jkriggins
D I D N ’ T S P E N D A N Y M O N E Y
T H E C L I E N T S F O U N D M E !
@jkriggins
I JUST USED
LINKEDIN
ABOUT 15
MINUTES A DAY
I U P D AT E D M Y P R O F I L E A
C O U P L E T I M E S A W E E K
@jkriggins
( L I N K E D I N R E A L LY, R E A L LY L I...
Trick the
System to
show up in
more results
W H AT I S M Y TA R G E T A U D I E N C E
S E A R C H I N G F O R ?
D O N ’ T K N O W ? C H E C K O U T T H E C O M P E T ...
A D D K E Y W O R D S T O :
• C R E A T E A N E W H E A D L I N E
• S U M M A RY
• J O B T I T L E S
• J O B D E S C R I P...
L I N K E D I N A I N ’ T G O O G L E
LinkedIn sucks at
punctuation, only
recognizes commas and
periods.
It’s not intuitiv...
A D D 5 0 S K I L L S / E N D O R S E M E N T S
B A S E D O N K E Y W O R D S
@jkriggins
Don’t forget to be Human too!
• W H O Y O U A R E : 

P R O F E S S I O N A L LY 

V O L U N T E E R I N G 

3 W O R D S T...
H O W D O Y O U R F U T U R E C U S T O M E R S
F I N D Y O U ?
1. Y O U R C O N N E C T I O N S 

2. Y O U R C O N N E C ...
FORGET SIX
DEGREES TO
KEVIN BACON…
IT’S TWO
DEGREES TO
YOUR NEXT
CLIENT
H I T 5 0 0 + C O N N E C T I O N S …
T H E N K E E P G O I N G A N D G O I N G A N D
G O I N G …
@jkriggins
E M A I L A D D - O N S M A K E I T E A S Y T O A D D Y O U R
C O N N E C T I O N S AT K E Y M O M E N T S O F ...
JOIN ALL 50
GROUPS
TARGET
GEOGRAPHY



…IF IT MATTERS
TO YOUR
BUSINESS
JOIN GROUPS
WHERE YOUR
CUSTOMERS ARE
(not your
competition)
KEEP ON TOP OF MIND
@jkriggins
schedule status updates on Hootsuite, Buffer
if you do LinkedIn the right way…

THIS IS NORMAL
WA N T T O TA K E Y O U R L I N K E D I N T O T H E
N E X T L E V E L ? ...
Próximos SlideShares
Carregando em…5
×

How Clients Find You on LinkedIn 15 Minutes a Week

How your next customers or clients find you? Just committing to 15 minutes a week on LinkedIn can skyrocket your small business!

by Jennifer K. Riggins, http://ebranding.ninja

Livros relacionados

Gratuito durante 30 dias do Scribd

Ver tudo

How Clients Find You on LinkedIn 15 Minutes a Week

  1. 1. H O W T O U S E L I N K E D I N S O Y O U R D R E A M C L I E N T S F I N D Y O U @jkriggins
  2. 2. @jkriggins
  3. 3. I N S I X W E E K S I H A D A L L T H E C L I E N T S I C O U L D H A N D L E … A N D H O W ? ? ? ? @jkriggins
  4. 4. D I D N ’ T S P E N D A N Y M O N E Y
  5. 5. T H E C L I E N T S F O U N D M E ! @jkriggins
  6. 6. I JUST USED LINKEDIN ABOUT 15 MINUTES A DAY
  7. 7. I U P D AT E D M Y P R O F I L E A C O U P L E T I M E S A W E E K @jkriggins ( L I N K E D I N R E A L LY, R E A L LY L I K E S T H I S . )
  8. 8. Trick the System to show up in more results
  9. 9. W H AT I S M Y TA R G E T A U D I E N C E S E A R C H I N G F O R ? D O N ’ T K N O W ? C H E C K O U T T H E C O M P E T I T I O N
  10. 10. A D D K E Y W O R D S T O : • C R E A T E A N E W H E A D L I N E • S U M M A RY • J O B T I T L E S • J O B D E S C R I P T I O N S • P R O J E C T S L I N K E D T O • S K I L L S / E N D O R S E M E N T S
  11. 11. L I N K E D I N A I N ’ T G O O G L E LinkedIn sucks at punctuation, only recognizes commas and periods. It’s not intuitive. Neither are the people searching for service providers on LinkedIn. SEO Search Engine Optimization SEO/Search Engine Optimization SEO / Search Engine Optimization SEO | Search Engine Optimization DON’T DO trendy!
  12. 12. A D D 5 0 S K I L L S / E N D O R S E M E N T S B A S E D O N K E Y W O R D S @jkriggins
  13. 13. Don’t forget to be Human too! • W H O Y O U A R E : 
 P R O F E S S I O N A L LY 
 V O L U N T E E R I N G 
 3 W O R D S T O D E S C R I B E 
 T H I N G S Y O U D O F O R F U N 
 • W H AT Y O U D O : 
 W H A T P R O B L E M D O Y O U S O LV E ? 
 G O T A N Y S P E C TA C U L A R A C H I E V E M E N T S O R N U M B E R S ? 
 • W H AT Y O U A R E L O O K I N G F O R : 
 C L I E N T S ? A J O B ? S T R A T E G I C PA R T N E R S ? F U N D I N G ? 3 Steps to a 
 Kick-Ass LinkedIn Summary!
  14. 14. H O W D O Y O U R F U T U R E C U S T O M E R S F I N D Y O U ? 1. Y O U R C O N N E C T I O N S 
 2. Y O U R C O N N E C T I O N S ’ C O N N E C T I O N S 
 F E L L O W G R O U P M E M B E R S 
 W O R K E D F O R S A M E C O M PA N Y 
 3. K E Y W O R D S ! K E Y W O R D S ! K E Y W O R D S ! S A M E F O R “ P E O P L E W H O V I E W E D A L S O V I E W E D . . ” R E S U LT S
  15. 15. FORGET SIX DEGREES TO KEVIN BACON…
  16. 16. IT’S TWO DEGREES TO YOUR NEXT CLIENT
  17. 17. H I T 5 0 0 + C O N N E C T I O N S … T H E N K E E P G O I N G A N D G O I N G A N D G O I N G …
  18. 18. @jkriggins E M A I L A D D - O N S M A K E I T E A S Y T O A D D Y O U R C O N N E C T I O N S AT K E Y M O M E N T S O F C O N TA C T
  19. 19. JOIN ALL 50 GROUPS
  20. 20. TARGET GEOGRAPHY
 
 …IF IT MATTERS TO YOUR BUSINESS
  21. 21. JOIN GROUPS WHERE YOUR CUSTOMERS ARE (not your competition)
  22. 22. KEEP ON TOP OF MIND @jkriggins schedule status updates on Hootsuite, Buffer
  23. 23. if you do LinkedIn the right way…
 THIS IS NORMAL WA N T T O TA K E Y O U R L I N K E D I N T O T H E N E X T L E V E L ? T RY E B R A N D I N G . N I N J A !

×